Giuliana Flores is committed to supporting important social causes, such as Pink October, the month dedicated to breast cancer awareness. The company is collaborating with the NGOHair joy, which offers wigs for women undergoing treatment for the disease, with the aim of bringing hope and love.
The initiative aims to encourage hair donation to help restore the self-esteem of these patients. Additionally, to promote and reinforce the importance of self-examination and preventive screenings, the company offered various products with a 30% discount on its e-commerce platform. What do you think? Here are more details. Abdominals
Pink October: Giuliana Flores launches promotion and supports NGO Cabelegria
Throughout the month, several items will be 30% off on the website; the brand helps the organization that provides wigs to women undergoing cancer treatment
Giuliana Flores is committed to supporting important social causes, such as Pink October, the month dedicated to breast cancer awareness. The company is collaborating with the NGO Cabelegria, which provides wigs for women undergoing treatment for the disease, with the aim of bringing hope and love. The initiative aims to encourage hair donation to help restore the self-esteem of these patients. Additionally, to promote and reinforce the importance of self-examination and preventive screenings, the company offered various products with a 30% discount on its e-commerce platform.
The campaign's central theme is the appreciation of self-care and solidarity, with the clear message that self-care saves lives. The company aims to highlight the importance of early diagnosis in the fight against breast cancer, also emphasizing that emotional support makes all the difference in this process. The brand aims to encourage gestures of solidarity and kindness, such as donating hair for wigs, which has a significant impact on the lives of those facing such a delicate moment.
Disclosure strategy
The outreach strategy includes a strong presence on social media and the brand's communication channels, with the aim of raising awareness among the public about the importance of Pink October. The company promotes actions in partnership with Cabelegria, including donations for the making of wigs, as a way to support patients undergoing cancer treatment. Furthermore, the campaign offers educational content about prevention and self-care, aiming to go beyond symbolism and create real awareness. The cause will be highlighted on the site with themed products and partnerships that reinforce the message's purpose.
The campaign will also feature influencers and personalities with a large reach who advocate for causes related to women's empowerment and health. These collaborators will be engaged in the actions, helping to promote the campaign, sharing their own stories, and encouraging their followers to undergo preventive exams and contribute to the NGO. Testimonials from women who overcame the disease will also be included, bringing even more authenticity and strength to the message.
Numbers keep increasing
According to data from the publicationEstimate 2023 – Cancer Incidence in Brazil, launched by the National Cancer Institute (INCA), 704,000 new cases (considering all types of cancer) are expected in Brazil for each year of the 2023-2025 triennium, with a focus on the South and Southeast regions, which account for about 70% of the incidence. In the female population, breast cancer is the most incident tumor (after non-melanoma skin cancer), with 74,000 new cases expected per year until 2025.
“Our focus is to raise awareness among as many people as possible about the importance of prevention and early diagnosis. In addition, we want to engage our community in supporting Cabelegria, helping to bring self-esteem and strength to cancer patients. Breast cancer is still one of the leading causes of death among women, and we know that prevention significantly increases the chances of a cure. It is essential that we use our visibility to educate and alert,” shares Clóvis Souza, CEO of Giuliana Flores.
