As Black Friday approaches, the retail landscape requires companies of all sizes to prepare for high demand strategically, aiming to avoid mistakes and ensure consumer purchase success. In 2023, Procon-SP registered over a thousand complaints related to Black Friday, with 36% of these complaints linked to non-delivery or delays, totaling 363 occurrences.
Zoltan Schwab, executive atvhSys, a company specialized in management solutions for micro and small businesses, highlights that the numbers may be related to poor inventory management and emphasize the importance of a robust system to ensure customer satisfaction. One of the major challenges for Black 2024 will be the efficient management of products. It is a key factor in the final assessment and customer satisfaction. The retailer must, from now on, with the support of an ERP, identify possible operational failures, such as stock shortages, to have control over their sales when the big day arrives, says the specialist.
For 2024, 39% of consumers intend to and are already planning to make purchases on this date, as shown in the Consumption Panorama — Black Friday 2024. This further highlights the need for an effective management strategy capable of monitoring and organizing the live product flow.
“With the integrated inventory control platform, the entrepreneur can manage their operations in the palm of their hand, monitoring entries, exits and replenishments in real time, automating processes that, manually, could be subject to errors”, explains Zoltan, who closely monitors the movements of the company’s customers.vhSystem on this date. "A good software should offer various features that add value to the business, such as multi-warehouse control, product categorization, automatic purchase order generation, detailed reports, and integration with sales systems and electronic invoice issuance," he/she/they completes.
The executive details that these resources not only allow for precise tracking of product movements but also ensure that restocking is done quickly, preventing stockouts during high demand. And he already plans ahead for the end-of-year holidays. "When the retailer controls the stock, it is possible to project demands for other high-volume commercial periods, such as Christmas, using historical data from Black Friday and other dates, as well as business intelligence to forecast future needs," he concludes.
