Junto Seguros, a reference in the insurance market, has a new official website online, designed to offer a differentiated experience to its users, aligned
to the brand’s strategic repositioning. The platform was developed with the goal of further consolidating Junto Seguros' presence in the market and strengthening its credibility through clear and accessible communication.
The site was developed with a design that offers flexibility, allowing Junto Seguros to optimize performance to attract more brokers and increase organic traffic. "By launching Junto Seguros' new website, we are not only enhancing the user experience but also strengthening our position in an increasingly competitive and dynamic insurance market. Clear and accessible communication is essential to convey trust and credibility to our partners and clients, especially in a sector where accurate information and transparency are fundamental," says Andreia Pedretti, Junto Seguros' Marketing Superintendent.
New Experience
For partners and clients of Junto Seguros, the new portal features a responsive layout that adapts perfectly to mobile devices. This enhancement is essential, considering the diverse profile of brokers who use the platform. With a user-friendly interface, the website reinforces Junto Seguros' credibility by using simple and didactic language.
Among the new features, interactive forms for broker registration stand out, as well as pages dedicated to specific types of insurance, such as Insurance
Guarantee and Lease Bond. Browsing the Junto pages offers exclusive features, detailed information, and support tools such as FAQs and a policy that ensures user privacy.
Security and Performance
To ensure a safe and reliable environment, Junto Seguros invested in purchasing an additional Sucuri WAF firewall license and expanding the VPS specifications, ensuring the best security and data protection practices.
Future and Innovation
“The launch of the new website is just the beginning of an ongoing journey of improvements. The company will continue to move forward with new updates and developments to stay ahead in the market, innovating and informing partners about new business opportunities,” says the superintendent.
Visual identity
The website redesign is part of the brand's new visual identity project. After conducting a branding study, Junto Seguros made significant changes in
logo, tagline, and color palette aligned with the company's values and objectives. Pedretti highlights the importance of this renewal process, which maintained the company's DNA by introducing new elements. "We opted for an approach that preserved the essence of our visual identity while also bringing a disruptive edge," he/she states. The traditional shapes and letters were maintained, highlighting differentiators such as the focus on the customer. Our service culture is very important, that's why the taglineWe make a differencewas chosen”, he highlights.
