A Airfluencers, a company that offers technological solutions in influencer marketing, announced a strategic partnership withPublya,Trading Desk has been in the Programmatic Media market for 11 years, launching an integrated solution that combines digital influencer campaigns and paid media. THEAirlab, Airfluencers' 360º influencer marketing agency, is leading the initiative, which promises to revolutionize the market by combining authentic influencer content with the precision and reach of programmatic campaigns on platforms such as Meta and TikTok.
With the new solution, it is possible to integrate strategic planning of actions, influencer selection, co-creation of content, and associate the strategy with multichannel media activations, aiming to maximize results and keep up with market trends. "We are always attentive to innovation opportunities in the sector and believe that this partnership with Publya positions us at the forefront of influencer marketing. Our solution boils down to an integrated and effective strategy that goes far beyond organic reach," he comments.Rodrigo Soriano, CEO of Airfluencers.
A recent study by Influencer Marketing Hub states that the global influencer marketing market is projected to reach approximately $24 billion by the end of 2024. This data reinforces the relevance of the new solution, which aims to expand the impact and effectiveness of the projects.
Luana Cevei, Commercial Director at Publya, highlights the benefits of innovation: “The great advantage of the solution is that it does not depend exclusively on the organic reach of influencers, which generally varies between 3% and 5% of followers. By integrating paid media campaigns, we were able to significantly increase the qualified target audience and improve the connection of brands with new audiences”, he states.
The tool also offers greater accuracy in delivering content to specific audience segments, using data and artificial intelligence to ensure that campaigns reach consumers who truly connect with the brands. "We are providing a scalable approach to influencer marketing, allowing brands to achieve more significant and measurable results," he/she/they adds.Soriano.
In addition to the solution launch, the partnership between Airfluencers and Publya was presented at a series of events organized by Publya Academy, focusing on the advertising market. A Data Scientist at Airfluencers, Alexsandra Silva, was one of the speakers at the inaugural event – which took place on October 1st – with a presentation on new trends in the sector.
