At a time of market expansion in tokenization, Bitshopp, a Brazilian startup specializing in blockchain, launches its innovative tokenization platform, designed to simplify adoption and address the main challenges in managing and trading digital assets and real-world assets (RWA). With a secure and scalable solution, Bitshopp eliminates the technical and infrastructure barriers that have historically limited the use of large-scale tokenization, making the process accessible to companies of all sizes. The expectation is that this innovation will drive the company to achieve a revenue of R$ 110 million in the next three years.
Today, companies interested in tokenizing assets face a series of obstacles: the technical complexity of blockchain technology, the need for specialized infrastructure, and the lack of solutions that can be implemented quickly and without specialized teams. Many projects also face difficulties in integrating with legacy systems and the need for strict regulatory compliance, especially in financial transactions. For these companies, tokenization represents a unique opportunity to create more agile and efficient business models, offering alternatives to increase transparency, reduce bureaucracy, and make settlement times, which previously took an average of 2 days, virtually instant in financial operations.
Bitshopp's solution, which began to be conceived five years ago, is a 100% white-label platform that enables any company to issue tokens and perform blockchain operations in seconds, without the need for professionals with technical programming or blockchain experience. With a user-friendly interface, the platform is agnostic and quickly and scalably performs the tokenization of any type of asset, from real estate and receivables to financial securities, participation quotas, commodities, and environmental assets, enabling traceability and fractionalization, thereby democratizing access to investments.
Founded in 2019, in the BNDES acceleration program "Garage," Bitshopp also participated in programs recognized such as Darwin Startups, as well as Next, from the National Federation of Associations of Central Bank Employees (Fenasbac). A startup was one of the winners of the Brazilian Bankers Association (ABBC) innovation award. Additionally, in 2021, it received funding from a venture capital fund that also invested in highly relevant companies, such as OpenAI, the creator of ChatGPT.Since then, the startup has been standing out and has become one of the leading companies in the tokenization sector.
With the mission to demystify society and simplify access to tokenization, bringing more efficiency and trust to data registration and financial transaction processes, Bitshopp is currently led by an experienced and visionary executive team, consisting of Marcos Mocatino, founder and CEO; Danillo Lisboa, CTO; Fabiana Batistela, COO; as well as one of the largest and most qualified teams of engineers specialized in blockchain technology in the country.
"Our platform removes barriers to the adoption of blockchain technology, allowing any business to use tokenization to deliver valuable experiences to all types of customers, enabling them to participate in a technological movement that is currently limited to a select audience. We want to do for tokenization what ChatGPT did for artificial intelligence," emphasizes Marcos Mocatino, founder and CEO.
An important innovation brought by the platform is the integration with Artificial Intelligence tools and Internet of Things (IoT) devices. This capability enables, for example, the use of external data verification services and AI tools to generate valuable insights from data extracted from the blockchain, making revenue forecasts, identifying buyer behavior patterns, optimizing asset pricing strategies in real time, and anticipating market trends. The connection with IoT devices facilitates data collection by sensors and machinery, recording data and issuing blockchain tokens automatically in real time, contributing to traceability and certification, reliably connecting the physical world to the digital.
The solution also offers native capability to perform atomic transactions (DvP – Delivery vs Payment), ensuring that the token delivery and payment occur simultaneously and that the transaction consumes much less computational power and energy during the process, meeting ESG and sustainability requirements. Furthermore, it is possible to incorporate "superpowers" as specific attributes into the issued tokens and store any type of data and files within them immutably, ensuring the integrity of the operations.
"We developed a platform that facilitates asset tokenization and trading, with native DvP available for all tokenized assets. This significantly increases the process speed, allowing companies to scale their operations and implement use cases that were previously not feasible with this technology," explains Danillo Lisboa, CTO of Bitshopp.
The entire process occurs in an amicable and secure manner through the Bitshopp platform, which uses a permissioned blockchain network called "BESU," the same technology adopted in projects such as DREX and RBB – Brazil Blockchain Network (BNDES and the Federal Court of Accounts). Maintained by the Linux Foundation, this network was chosen for its high standards of security, performance, and interoperability with other public EVM-standard blockchains.Ethereum Virtual Machine), such as Ethereum and Binance Smart Chain. Bitshopp also makes its technology available in one of DREX's main consortia, the digital real pilot led by the Central Bank of Brazil. In this case, tokenization is being used to represent currencies and government bonds, as well as new use cases that will be tested, bringing more security and agility to transactions, with benefits of traceability and transparency that position Brazil as a prominent player in the global financial scene.
For companies that want to start their journey in this market, Bitshopp provides a testing environment (Sandbox)that allows experimenting and developing your tokenized products with flexibility. "This environment allows companies, from startups to large corporations, to adapt their tokenization strategies before bringing them to market, ensuring a successful entry into the tokenized economy," explains Fabiana Batistela, COO at Bitshopp.
The solution arrives at a decisive moment, with the tokenization market and real-world assets (RWA) in full expansion. The sector is expected to reach a market value of $16.1 trillion by 2030, according to estimates from Boston Consulting Group (BCG). This amount represents about 10% of the global GDP, highlighting the transformative potential of tokenization for various industries.
