This was the year of the consolidation of artificial intelligences. And 2025 promises to further expand and deepen the use of these tools in everyday life. One of the new trends gaining prominence in the market is the pursuit of relevance in ChatGPT. Companies and professionals want to understand how they can be recommended or mentioned by this technology, which has become a reflection of human behavior on the internet.
"When someone searches for something on ChatGPT, it's like starting a common online interest cycle. They discover a name and then validate information and references on social media, which today function as showcases. This changes the dynamics of visibility and authority in the market," explains Camila Renaux, specialist in Artificial Intelligence, Digital Media, and Strategic Marketing.
Camila herself, suggested by ChatGPT as a reference in the field, shares here strategic tips for companies and professionals who want to increase their chances of being mentioned by this tool and other artificial intelligences.
Effective content production
"Everything begins with the creation of quality content," points out the specialist. ChatGPT searches for information in extensive databases and on the internet. So, maintaining a strong digital presence is essential. Bet on engaging formats like videos, as they are widely consumed online and generate greater organic reach.
Focus on authority
Building authority is the differentiator. Camila recommends innovative approaches within the field of expertise, bringing a unique perspective. "Include your personality and a special touch that goes beyond what already exists in the market. This helps to differentiate the professional or the brand in a saturated environment," he explains.
Press Office
Visibility in traditional media vehicles is still a major advantage. Presence in newspapers, magazines, and portals broadens reach and strengthens credibility, increasing the chances of recommendation.
Recognition in the market
Participating in events in your industry is essential. "Fairs, gatherings, and lectures are opportunities to position oneself as a reference. Being visible in the market directly contributes to being recognized as an authority by artificial intelligence and people," emphasizes Camila.
Anticipating trends
"Brands that manage to implement innovative strategies become synonymous with these practices," he/she/they states. Being attentive to market changes not only helps to grow but also positions the company or professional as a pioneer, which increases visibility. "The key is to combine authenticity, relevance, and innovation. With these practices, being mentioned by technologies like ChatGPT ceases to be a mystery and becomes a reflection of a successful marketing strategy," he concludes.
OnCamila Renaux
She is a specialist in Strategic Marketing, Digital Marketing, and Artificial Intelligence from MIT in the United States. Elected three times as the best Digital Marketing professional in Brazil, she is an ambassador of Philip Kotler and his eWMS (World Marketing Summit) event in the country. He has trained thousands of students across the five continents through his online courses. Business consultant, Camila Renaux has been experiencing the digital world in her daily life for over 20 years. Actively produces content to share generous doses of information and is a speaker at one of the largest marketing and sales events in Latin America.
