THEInfojobs, job site and app specialized in connecting talents and companies, projects the creation of over 910,000 temporary jobs from November to February 2025, representing a significant growth of 118.31% compared to the same period of the previous year. The study combines advanced statistical methodologies, such as the SARIMA model, which integrates seasonality and trends, and historical Month-over-Month (MoM) growth rates, to ensure accurate and well-founded projections.
The logistics sector leads seasonal hiring recorded on the platform, with 57.85% of opportunities, followed by Commercial/Sales (20.21%) and Industrial/Production (9.84%). Regionally, the Southeast accounts for 72.59% of the vacancies, with São Paulo standing out, representing 65% of the opportunities. Minas Gerais (10.73%) and the Southern states – Rio Grande do Sul (4.42%), Santa Catarina (3.20%), and Paraná (2.62%) – also show significant figures.
According to Ana Paula Prado, CEO of Infojobs, the increase reflects the strategic adaptation of companies to the intensification of seasonal demand. "Black Friday, end-of-year and early 2025 festivities drive consumption, requiring reinforcement of teams in sectors such as retail, e-commerce, and logistics. Temporary positions are also an excellent opportunity to identify talents with potential for permanent hiring," highlights Ana Paula.
The job openings are predominantly concentrated in operational positions (49.96%) and auxiliary roles (40.98%), highlighting the need for professionals to meet the high demand for logistics, customer service, and support. The CEO of Infojobs also emphasizes that these positions are strategic for young people seeking their first experience in the job market: "In addition to developing practical skills, these professionals have the chance to build their network and demonstrate their potential to companies."
With the market heating up and an unemployment rate of 6.4% in the third quarter of 2024 – the lowest rate since 2012 – companies face challenges in attracting talent. Despite this, the growth in job creation demonstrates economic strengthening and the decentralization of opportunities across various regions of the country.
The analysis from Infojobs highlights the strategic impact of seasonal hiring on economic activity and talent development. With data and technology support, companies can turn the seasonal period into an opportunity to strengthen teams and drive results.
