A ZappingChilean startup that owns a TV streaming platform received a significant boost to accelerate its expansion plan within the national market. The CEO and co-founder of the brand, Gustavo Morandé, has just moved to São Paulo with the goal of strengthening operations in the country, which currently has 20,000 subscribers. By 2025, the company's goal is to reach 150,000 customers in the country. Adding the operations in Brazil, Chile, Ecuador, and Peru, the platform now has over 250,000 subscribers.
Starting from the change, Morandé joins a team of 24 professionals who work directly in the Brazilian operation. "When we talk about Brazil, we are dealing with a culture and languages different from the rest of Latin America, in addition to a vast territorial extension. This results in technical and branding challenges that require special attention," explains the CEO.
In addition to the arrival of the executive, the expansion strategy on the national scene also involves attracting investments that, together, should total the mark ofUS$ 10 million. The first of the financial injections should be formalized this November, for a total ofUS$ 2 millionnear the Broota platform, which uses the crowdfunding model to promote startups and innovative companies in Latin America. The rest will be raised from investment funds, family offices, and investors linked to the television industry.
According to the CEO,60%All of the amount raised should be allocated to the enhancement of the Brazilian operation. The amount should be used focusing on marketing and growth actions, as well as the consolidation of the sales team, since Zapping's technological infrastructure is already stabilized in the country. "Brazil represents a special scenario in Latin America. With the agreements and contracts we have with major brands, I am confident that we can grow significantly throughout the Brazilian territory. By reaching a level close to what we have achieved in Chile, we can reach a subscriber base of millions," adds Morandé.
Another expansion initiative involves increasing the brand's presence within the ISP market. Integrated with the country's main approved ERPs, Zapping plans to expand its presence in the sector through partnerships with internet service providers. For this, the platform relies on exclusivity with some of the country's and the world's leading broadcasters for the streaming market, in addition to a strong connectivity infrastructure that ensures its presence in all regions of the national territory without requiring additional investments from partner ISPs.
A TV without cables
Founded in 2017, Zapping offers a TV streaming service, eliminating the need for cables and antennas, requiring only an internet connection to operate. With over 100 channels available in Brazil, the company is the only independent TV streaming platform with contracts to distribute the country's main broadcasters.including Grupo Globo, Simba Content (RecordTV, RedeTV! and SBT), Disney-ESPN, Band-Newco, and Warner Bros. Discovery.
Officially launched in Brazil in 2023, the service can be accessed on various devices such as Smart TVs, laptops, and smartphones. It is also worth mentioning that the operator provides various technological resources to subscribers, such as thereplay up to 7 days, theTurbo Mode, which offers the lowest streaming delay, and theHEVC, which allows you to have high image quality while consuming less internet data.
