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FCamara invests in Distrito and boosts innovation portfolio with Artificial Intelligence in Brazil

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FCamara invests in Distrito and boosts innovation portfolio with Artificial Intelligence in Brazil

FCamara, a technology and innovation ecosystem, announces to the market the capital investment in Distrito – a reference in artificial intelligence and startup ecosystem. The movement aims to drive FCamara's growth in projects that benefit from AI, increasing business efficiency and productivity, while for the District, it will be an opportunity to enhance the AI Factory and implement AI solutions across a universe of corporations, leveraging the strength and client base of over three hundred FCamara customers worldwide.

In the first year, FCamara's investment will be R$ 10 million in the District, potentially reaching R$ 50 million by 2027. The forecast is that this synergy will be one of the growth factors of 100% for FCamara in three years. For the District, the partnership represents an opportunity to reach a much larger range of clients without losing independence in its management. The company, which has already demonstrated its expertise in projects developed for Colombia, Argentina, and Chile, opens a new door to the European market through FCamara's global presence.

District and FCamara share an entrepreneurial culture and the ambition to create value for clients. The two companies are committed to building a new era of innovation in Brazil, where the synergy between technology and business will translate into transformative solutions. With Distrito, FCamara adopts a unique consulting model with an ecosystem based on innovation.

"The relationship with the District is one of mutual admiration. Seeing our ecosystem grow with this partnership will be a source of pride, especially because the biggest beneficiaries of this union will be the clients, who will have access to even more innovative solutions to stay competitive," says Fábio Câmara, founder and CEO of FCamara.

"The District can scale its growth capacity and value generation for clients by utilizing all the expertise and technical capabilities of the FCamara Group," comments Gustavo Gierun, CEO and founder of the District. "Furthermore, AI Factory, an AI solutions factory, will have the size and know-how to serve any company, in Brazil or worldwide, with the most advanced strategies and technologies to ensure competitiveness and efficiency," he says.

Young people today, professionals in the future: what digital skills do they need to master?

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Young people today, professionals in the future: what digital skills do they need to master?

Even though they are digital natives, some young people face difficulties in using computers, according to parents, teachers, and recruiters on social media. But, with the evolution of the technology market — the expectation is an annual growth of 27.6% between 2024 and 2030, according to a study by Grand Review Research — children and adolescents need to learn this and many other skills.digital skillsthat will impact your future.

To go beyond the introduction into the technological market, they can count onprogramming and robotics classes, which will help develop skills in logical thinking, reasoning, and communication; useful competencies for all life, whether in personal or corporate routines.

“The acceleration of the IT market is resulting in the emergence of new careers, which, in turn, create demand for professionals who have differentiated digital skills. Young people who learn this as early as possible will be able to, in addition to moving around in the digital adult world, stand out in their roles in the job market”, comments Henrique Nóbrega, CEO and founder ofCtrl+Playtechnology and innovation franchise network

With the skills acquired in technology classes, children and teenagers will be able to improve, in turn, several digital skills, which are the basis of alldigital communication.It enables a hassle-free and efficient relationship through all digital channels. Mastering it involves knowing how to express oneself adequately and dealing with different languages, audiences, and contexts, which will enable the development of other skills.

THEcomputational thinkingIt is also a key point for the future professional and can be acquired through programming and robotics classes. It involves the ability to solve complex problems logically, using fundamental principles of computing. Typically present in the IT field, professionals pursuing this career will be able to formulate problems, create solutions, organize data, analyze information, and represent concepts in an algorithmic manner.

Finally, it is also necessary for these future professionals todata analysis, applicable in various careers.It is the ability to collect, interpret, organize, and extract information from data sets using digital tools and platforms. This skill ends up exercising interpretation, critical thinking, effective communication, and data-driven decision-making, skills that are constantly cultivated through programming activities.

How to acquire the skills?

Learning can start at home, with digital education from an early age. From teaching about privacy on networks to encouraging the use of educational games and interactive apps, guardians can explore ways to spark young people's interest in the digital world in a healthy manner.

"It is common for people to think that technology cannot provide cognitive improvements. Everything depends on the conscious and not passive use of tools, which will teach skills such as problem-solving, critical thinking, logic, mathematics, communication, and reading. Technology courses, such as programming and robotics, are an example of this learning and can be the key to qualifying new generations for the future," comments Henrique.

Most Brazilian Marketing professionals already adopt AI in their daily lives

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Most Brazilian Marketing professionals already adopt AI in their daily lives

At least 64% of Brazilian marketing professionals working in B2B areas already use generative AI tools in their daily work. In Latin American countries, AI adoption reaches 49% – the most used mechanism is ChatGPT, developed by OpenAI, adopted by 88% of professionals in Brazil and 66% in Latin American countries.

In Brazil, only 6% have adopted Copilot – the solution offered by Microsoft for businesses. Another 4% use Google's Gemini, and 2% use Claude AI, developed by Anthropic. In Latin American countries, Gemini and Copilot are used by 10% of professionals, and Adobe Firefly by 3%.

The data was collected by the new edition of the "B2B Marketing Status" survey, developed by Intelligenzia, which this year expanded its analysis to include Latin American countries. A total of 958 professionals working in marketing areas of B2B companies responded to the questionnaire, including 437 from Brazil, 239 from Colombia, 126 from Chile, 82 from Mexico, 56 from Peru, and 18 professionals from Argentina. At least 67% are in management and supervisory positions, another 6% in C-Level roles, and 27% work as analysts.

“The numbers show an interesting fact: people are using AI at work – but this is not something that companies have adopted. There is an idea that AI will take away jobs, but at a corporate level, these tools have seen much more timid adoption. ChatGPT is very popular, but little used in corporate environments, due to issues such as information security. Copilot, which was developed by Microsoft for corporate use, has seen slower development, probably due to cost,” explains Gabrielly Abrantes, Digital Strategies Manager at Intelligenzia.

Marketing budget and strategies for 2025

This year, in Brazil, 55% of companies had a higher marketing budget compared to 2023 – indicating a slight slowdown in investments compared to last year – when 61% of companies had their budgets increased. In Latin American countries, only 38% of respondents received an increase in funding this year – however, 71% of them expect a larger budget in 2025, compared to 64% of Brazilians.

Furthermore, the year 2024 marked the return of events to marketing planning in Latin America: 65% of Brazilians and 60% of Latin Americans allocated most of their budget to fairs and other physical events. Content generation was the second priority for Marketing for 59% of professionals in Brazil and 53% of Latin Americans, while paid media ranked third, adopted by 51% of Brazilians and 43% of Latin Americans.

Regarding the structure, most Latin marketing teams (58%) rely on only an internal team to execute the strategy. In Brazil, 58% of companies also have the support of agencies. Throughout Latin America, in 2024, the preferred model was the hiring of separate agencies—contradicting the trend that the research had indicated in recent years towards hiring integrated agencies.

Organic vs. Paid

In Brazil, at least 73% of marketing professionals stated that the main source of lead generation was Google Ads in 2024 – followed by organic content (51%), and then LinkedIn Ads (37%). In Latin American countries, the primary driver for lead generation is organic content (60%), followed by Google Ads (57%), and LinkedIn Ads (43%). Throughout Latin America, Instagram ranks fourth—with 32%.

Furthermore, there are differences regarding marketing maturity. In Latin American countries, 60% assessed their level of maturity regarding digital marketing as still developing; 31% see the area as more mature in relation to the topic, and only 8% stated that the area is at a sophisticated level of digital strategy implementation.

In Brazil, 32% see the area as having an average level of maturity regarding digital strategies, and 47% are still in a development stage; 20% consider themselves already at a sophisticated level of digital engagement.

The full study can be downloaded at:https://intelligenzia.com.br/status-do-marketing-b2b-no-brasil-edicao-2025/

Christmas Sales: Learn How Hyper-Personalization in Customer Experience Can Boost Profits This Season

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Christmas Sales: Learn How Hyper-Personalization in Customer Experience Can Boost Profits This Season

The strategy offers a series of benefits, such as increased engagement, higher conversion rates, and customer loyalty, especially during the Christmas season when consumers seek special offers and unique experiences. When customers feel recognized and served in a personalized manner, this can lead to repeat purchases not only during the holiday season but throughout the following year.

By providing highly relevant content and offers to each customer, companies can significantly increase engagement and interaction. Furthermore, extreme personalization leads to better conversion, as customers are more likely to respond positively to offers that meet their specific needs.

Offering a highly personalized experience creates a stronger emotional bond between the brand and the customer, increasing loyalty and reducing the likelihood of churn, that is, customers who stop buying. On the other hand, satisfied and engaged customers are more likely to make repeat purchases and spend more, which in turn boosts the company's revenue.

In the era of hyper-personalization, companies have the unique opportunity not only to meet but to anticipate the needs of each individual customer. By deeply understanding your preferences and behaviors, we can not only offer products and services but also create experiences that resonate on an emotional level. This genuine connection not only drives customer engagement and loyalty but also shapes the future of business, where personalization is the key to lasting success," analyzes Antonio Muniz.

Tips for implementing hyper-personalization in customer experience in the digital world:

1) Efficient data collection:The foundation of the strategy lies in the intelligent use of data. CRM systems and analysis tools can be used to collect relevant information, such as purchase history, product preferences, and previous interactions. During the holiday season, this information can be used to send personalized Christmas offers, reminding the customer of products they have already shown interest in or that match their preferences.

2) Advanced segmentation:Instead of sending a generic promotion, dividing customers into more specific segments, such as: frequent buyers, last-minute customers, or those who already purchased gifts for friends last year, can be much more effective. With this, it is possible to target exclusive campaigns for each profile, making the offers more attractive and personalized.

3) Dynamic offers and content:Automation tools can adapt offers according to customer behavior in real time. If a customer is browsing Christmas decoration products, for example, they may receive special offers for related items, such as ornaments or exclusive gifts, increasing the relevance of the shopping experience.

4) Multichannel communication:Hyper-personalization should be applied consistently across all channels. During the festivities, the company can integrate its marketing actions on the website, email, social media, and even SMS campaigns. Thus, customers will have a seamless and continuous experience, regardless of where they are interacting with the brand.

5) Continuous testing and optimization:A/B tests are recommended to evaluate which types of personalization have the best response during the holiday season. This can include customizing Christmas themes, special discounts, or limited-time promotions. Continuous optimization will ensure that campaigns are always adjusted to maximize results.

6) Transparency and consent:The use of data must always be transparent, with clients being aware of how their information is being used, especially in personalized marketing campaigns. During this period, trust is essential for building a lasting relationship, and by being transparent, the company will be strengthening customer loyalty.

“Implementing hyper-personalization in the digital world requires more than just technology; it requires a customer-centric mindset and an ongoing commitment to excellence. By leveraging data intelligently, segmenting strategically, and adopting a continuous improvement approach, companies can not only deliver exceptional personalized experiences but also build strong, lasting relationships with their customers. The real key is understanding that hyper-personalization is not just a strategy, but rather an organization-wide philosophy that drives innovation and sustainable growth,” says the technology and business expert.

Offering highly relevant and personalized experiences not only increases customer engagement and loyalty but also builds deeper and longer-lasting connections that drive long-term growth and success. This customer-centric, data-driven, and strategically oriented philosophy not only meets customer expectations but exceeds them, ensuring a sustainable and prosperous future in an increasingly competitive market.

By adopting hyper-personalization in sales strategies for Christmas and the end of the year, the company creates a shopping experience that not only meets but exceeds its customers' expectations. In today's digital world, smart personalization is not just an advantage, but has become a necessity for sustainable success.

Automation of the Pompéia Distribution Center combines technology, efficiency and art

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Automation of the Pompéia Distribution Center combines technology, efficiency and art

Pompéia inaugurated the Automatize Project, which automates its Distribution Center, located in Camaquã (RS), making the supply of 90 stores distributed in Rio Grande do Sul and Santa Catarina more assertive.

Started in 2023, the automation includes the implementation of processes that increased separation productivity by 54%, representing 177 product separations per employee per hour. Another impact of automation was the reduction of costs through the change in the purchasing method, updated to the SKU (Stock Keeping Unit) model. With the change, it enabled a 30% increase in separations for shipment to stores. The intention is that orders received by the distribution center are shipped within four hours.

For the CEO of Grupo Lins Ferrão, Carmen Ferrão, the project delivers more than just improved logistics. "We put together all the engagement DNA with the employees, who will have a special space, connecting us to the purpose of dressing the world with pride," he states.

With the conclusion of the first phase of the Automatize Project, the Pompéia DC enters a new phase, focused on replenishments, which will be carried out daily and with products in a unitary form, enabling a more assertive stock within the Distribution Center.

First CD with artwork

In addition to the inauguration of the new automation system, which will triple productivity in less time, reaffirming the commitment to innovation, efficiency and satisfaction,The great highlight of the new CD is the artwork signed by the renowned artist Jotape, which enriches the environment with a 21m² mural.Titled “Looking to the Future”, the work portrays the diversity, breadth and visionary spirit of the Lins Ferrão Group, which includes Pompéia and Gang.

“The mural represents who we are: the freedom of youth through the Gang and tradition and progress through Pompéia!”, highlighted the CEO of Grupo Lins Ferrão, Carmen Ferrão.

Retail media grows in Brazil and transforms the shopping experience in physical and digital stores

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Retail media grows in Brazil and transforms the shopping experience in physical and digital stores

THEretail mediaMarketing strategy that allows brands to advertise directly at physical and digital points of sale is on the rise in Brazil. Present in supermarkets, pharmacies, shopping malls, and fashion stores, these screens and digital displays provide targeted communication to consumers at the moment of purchase, boosting engagement and sales conversion.

Large retailers from different sectors, such as Grupo Carrefour, C&A and Panvel, are already investing in the personalization of offers and interactive experiences, bringing brands even closer to their consumers.

Unlike conventional advertising platforms,retail media(or retail media) uses exclusive data collected by the retailers themselves, which ensures more precise and targeted segmentation of the public that frequents these environments.

This approach is gaining strength globally. According to a survey by Boston Consulting Group (BCG) and Google, theretail mediais expected to generate around US$75 billion in global revenue by 2026, with a 22% annual growth in advertiser investment on retail platforms.

"THEretail medianot only improves the consumer experience with relevant messages at the exact moment of purchase, but also offers valuable data to brands about preferences and consumption habits”, says Leonardo Koboldt Araujo, head of experience at Gad, a brand and experience consultancy with 40 years of experience in the market.

It is worth emphasizing that, in addition to reaching the consumer at the ideal moment during the purchase journey, the strategy enables brands to have legal and secure access to consumer data, respecting the rules of the General Data Protection Law (LGPD). With personalization made easier through the use of the retailer's own data, campaigns do not require cookies and ensure precise targeting, respecting consumers' privacy.

“In Brazil, this trend is still in its growth phase, but companies that have already adopted the strategy are reaping positive results, both in sales and customer loyalty, in addition to the monetization of physical screens or digital spaces, for retailers.”

Real-time Experience and Interactivity

THEretail mediaallows brands like C&A, at Ibirapuera Shopping in São Paulo, to integrate technology to create an engaging experience for their customers. Recently, the installation of LED panels in the store transformed the space with vibrant images and real-time personalized offers tailored to the interests of customers present. This type of technology attracts attention and facilitates consumer engagement, increasing the conversion potential.

Another example is Panvel, with its space at Salgado Filho International Airport in Porto Alegre (RS), where the chain promotes its private label products on strategically placed digital screens and on a large LED screen at the pharmacy entrance. The initiative attracts the attention of consumers passing through the airport, contributing to increased brand visibility and sales conversion.

Next advances

As technologies evolve and consumer behavior transforms, theretail mediait consolidates itself as a powerful marketing tool for retailers and brands in Brazil. With the possibility of real-time customization and integration with artificial intelligence platforms, this strategy is expected to expand even further in the coming years, transforming the landscape of the national retail sector.

The trend points to the strengthening of partnerships between retailers and advertisers, bringing gains in visibility, sales, and customer loyalty. With theretail media, Brazil is moving towards a new era in retail, where marketing is more personalized, efficient and integrated with consumer needs”, comments Leonardo Koboldt Araujo.

With R$6.2 billion moved quarterly, startup leads digital transformation in the financial sector with AI

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With R$6.2 billion moved quarterly, startup leads digital transformation in the financial sector with AI

With over R$6.2 billion transacted quarterly and 2.5 million accounts opened, QESH demonstrates how technology is transforming the financial sector in practice. Companies of all sizes can operate as full banks, customizing their services and offering unique experiences to their clients. Tools such as real-time credit analysis, plug-and-play integration, and blockchain-based security.

This reality reflects a moment of change in the financial sector, marked by growing expectations regarding technological advancements. The need to offer faster, more intuitive, and personalized experiences forces institutions to rethink their operational and user relationship models. Meanwhile, the challenge of maintaining operational efficiency while complying with strict regulatory requirements becomes even more complex, especially for organizations that still use legacy systems.

In this scenario, solutions such as cloud migration and artificial intelligence (AI) emerge as strategic pillars. Globant's consultancy projects that the global banking sector will invest US$ 315 billion in AI by 2033, demonstrating the centrality of these technologies for the sector's future.

More than a technological tool, the cloud establishes itself as the backbone to integrate large volumes of data and scale operations with agility. In the case of credit granting, for example, real-time analysis of the customer's behavior is essential. The integration of large-scale storage capacity and AI's analytical power enables the creation of more accurate, personalized solutions aligned with consumer expectations, as well as strengthening accuracy in financial decision-making.

“QESH positions itself as a strategic partner for financial institutions looking to migrate to the cloud and make the most of modern technologies. Our platform offers a 100% digital core banking system and flexible APIs for simplified integration, facilitating the implementation of cutting-edge solutions such as behavioral analysis, anti-fraud monitoring and card issuance,” says Cristiano Maschio, payments specialist and CEO of fintech QESH.

Maschio also highlights the challenges of this transition: "Institutions that were not born digital often face barriers such as adapting processes, regulatory compliance, and integrating legacy data," he points out. Despite this, he emphasizes that adopting technologies such as AI and cloud is essential for institutions that wish to remain competitive and relevant in a constantly evolving market.

WhatsApp Business: five features that SMEs need to adopt to sell more at the end of the year

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WhatsApp Business: five features that SMEs need to adopt to sell more at the end of the year

During the Shopping Season, which begins on Black Friday and lasts until Christmas, small businesses are already preparing to attract new customers and boost their sales. In this context, it is worth knowing some tools that help with your brand's communication and visibility, such as WhatsApp Business.

If the company is not yet taking full advantage of the sales potential available on the platforms, now is the time! WhatsApp Business is free and offers features such as product catalogs, automatic responses, payments, and much more to help attract and retain customers during this time when they are focused on shopping.

Check out the five tips to sell more and better using Zap Zap

“Out of sight, out of mind”- Don't let your brand go unnoticed this shopping season. Invest in 'Click to WhatsApp' ads on Instagram and Facebook and put your brand at the center of the conversation – increasing conversion chances. With one click, the customer is already talking to you, asking questions and making purchases. This is a great way to make your products and services a gift option for secret friends.

“First impressions are lasting impressions”- For small entrepreneurs, automatic messages on WhatsApp Business are a real lifesaver! They function as a virtual assistant that is always available to help, quickly responding to frequently asked questions, confirming orders, and providing essential information about your company. By adopting the right tools, you optimize and ensure your customer's service.

“Put some effort into the window display”A well-made catalog can make all the difference for your business! You can create themed collections, such as gift suggestions, exclusive promotions, or special packages for the festivities. Everything in a super practical and visual way. Additionally, the catalogs offer the possibility to add detailed descriptions, prices, and even direct links for purchase.

“Happy ending”- On WhatsApp Business, payment is the culmination of a complete and frictionless purchase journey. By accepting payments directly through the app, the entrepreneur speeds up the process, avoids errors, and closes the sale without wasting time. Fewer steps, more sales, and a satisfied customer.

“Convey security”- Selling is great, but ensuring customer trust and protecting your company's reputation are even more important. Verified accounts on WhatsApp Business help micro-entrepreneurs convey more trust and credibility to customers. The verification badge helps prevent fraud and increases credibility. Meta Verified is a monthly subscription that offers features such as the verified badge, support, identity theft protection, and much more.

Zap best practices

 Think twice- Before sending any message, whether about a delivery or a special promotion, always ask for your clients' consent. This ensures that you are offering what they truly want to receive, without being invasive, and it also strengthens the relationship with your brand.

Everything has a time and place –Pay attention to the time you send your messages. Avoid sending non-urgent messages at night when your clients may not want to be disturbed. Make sure that the subject or message clearly conveys its relevance. After all, not everyone wants to receive news at night!

 Read between the lines- Use data such as reading rates to discover what is working and what needs adjustment. With this information, you can set the message frequency correctly, ensuring your clients stay engaged without feeling overwhelmed.

 Listen more- Customers are the best allies to help improve your communication! They may love hearing about your offers, but they don't always want to hear about promotions multiple times a day. Use WhatsApp tools to collect direct feedback on the type of messages they prefer and how often they would like to be contacted. This way, you adjust the communication and keep the relationship always just right!

Startup offers corporate cell phone subscription solution for companies and small businesses

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Startup offers corporate cell phone subscription solution for companies and small businesses

Founded in 2021, the startup Leapfone, a pioneer in offering smartphones as new through subscription, has already established itself in the Brazilian market for individuals and is now reaching companies. According to a recent survey by the Regional Center for Studies on the Development of the Information Society (Cetic), 68% of companies in Brazil use corporate cell phones, in 92% of those surveyed. Leapfone offers a tailored service that provides, in addition to savings, convenience.  

The corporate cell phone subscription service offered by Leapfone is fully personalized, meaning the customer chooses the device model, with various brands and models such as iPhone, Samsung, and Motorola. The payment is monthly/recurring, and the company can rent from 10 cell phones up to the number of devices they prefer. The smartphone arrives at the company ready to be used, with the possibility of including a protective case, screen protector, cable and charger, and any other accessories the company desires.   

In addition to the convenience of providing your employee with a complete cell phone, with insurance, technical support, and the right to an annual exchange, Leapfone's service offers savings. Since the company does not need to invest in purchasing new devices that become outdated on average in two years and need to be replaced. Subscribing to smartphones is even more advantageous for companies opting for the actual profit regime.Because if the subscription is categorized as an operational expense (OPEX), it is possible to deduct the entire invested amount from income tax — which does not happen when the company chooses to buy the devices.   

For Leapfone's marketing manager, Letícia Bufarah, the concept ofPhone As a Service seeks to simplify the day-to-day operations of companies “The goal is for companies to not have to worry about maintenance or allocate a team to manage corporate cell phones. If a company has internal software, for example, and wants all devices to come with this solution, Leapfone will work with the client to learn how to install it on the devices, delivering the devices ready for use.”

'Like new' cell phone  

Leapfone works with "like new" equipment, a term that includes used cell phones or electronics that undergo a renewal process. With this process, the devices gain extended lifespan because they receive new parts and are reconfigured and reassembled according to factory standards — in addition to having their warranty extended. For this, the company adopts a circular logistics system. Basically, buy the device and identify the necessary improvements in aesthetics and functionalities. From there, replace the parts and reassemble according to the manufacturer's standards. Finally, the device undergoes quality tests and proceeds to be repackaged with its accessories. This makes cell phone subscriptions even more sustainable.  

The expectation is to advance into the B2B market in companies of all sizes. It is a solution designed to help distribute IT equipment management, simplifying the company's operations. Leapfone aims to offer a simple, digital solution tailored to each corporation's administrative reality.

Dinamize launches “DinaBikes” in Porto Alegre

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Dinamize launches “DinaBikes” in Porto Alegre

Dinamize, a digital marketing solutions company, announced the launch of DinaBikes, customized bicycles that will be available to employees, clients, and partners at its Porto Alegre (RS) branch.   

The initiative aims to promote a sustainable mobility alternative, encourage healthy habits, and strengthen the connection with the local community.  

DinaBikes can be used during the week for commuting during lunch hours, external meetings, or leisure activities. On weekends, they will be available for rides, allowing users to explore the beauty of Porto Alegre in an eco-friendly and healthy way.   

Each bicycle is customized with Dinamize's visual identity and features QR Codes that direct to the company's website, integrating technology and branding in an innovative way.  

"We believe that life is not just about software or business; it is also about quality of life, sustainability, and health. With DinaBikes, we offer a transportation option that reflects these values and provides moments of relaxation for our team and partners," says Jonatas Abbott, CEO of Dinamize.  

Commitment to sustainability  

The DinaBikes initiative is aligned with the UN Sustainable Development Goals (SDGs), especially regarding the promotion of sustainable cities and communities. The use of bicycles contributes to the reduction of CO₂ emissions, decreases urban traffic, and improves air quality, which are essential aspects for the sustainable development of cities.   

According to data from the Bicycle Observatory, bicycle use in Brazil has been growing significantly, reflecting the global trend of seeking greener and more efficient mobility alternatives. As a means of transportation, it significantly contributes to the reduction of CO₂ emissions and noise pollution, as well as promoting the health of users. Studies indicate that regular cycling improves fitness and prevents chronic diseases.  

Therefore, in addition to environmental benefits, regular bicycle use is associated with improvements in physical and mental health. Studies indicate that cycling regularly can reduce the risk of cardiovascular diseases, improve lung capacity, and contribute to stress reduction. By providing DinaBikes, Dinamize encourages its employees and partners to adopt healthier habits, integrating physical activity into their daily routine.  

Located near Moinhos de Vento Park, known as Parcão, the Dinamize branch in Porto Alegre offers DinaBikes users easy access to one of the city's most iconic areas. This proximity allows employees, clients, and partners to enjoy moments of leisure and interaction with the local community, strengthening bonds and promoting regional tourism.  

With the launch of DinaBikes, Dinamize positions itself as one of the first companies in Brazil to offer customized bicycles for employees, clients, and partners. The action reinforces the company's commitment to innovation, sustainability, and the well-being of its team and stakeholders.  

For more information about DinaBikes and other Dinamize initiatives, visit:https://www.dinamize.com.br/  

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