Founded in 2021, the startup Leapfone, a pioneer in offering smartphones as new through subscription, has already established itself in the Brazilian market for individuals and is now reaching companies. According to a recent survey by the Regional Center for Studies on the Development of the Information Society (Cetic), 68% of companies in Brazil use corporate cell phones, in 92% of those surveyed. Leapfone offers a tailored service that provides, in addition to savings, convenience.
The corporate cell phone subscription service offered by Leapfone is fully personalized, meaning the customer chooses the device model, with various brands and models such as iPhone, Samsung, and Motorola. The payment is monthly/recurring, and the company can rent from 10 cell phones up to the number of devices they prefer. The smartphone arrives at the company ready to be used, with the possibility of including a protective case, screen protector, cable and charger, and any other accessories the company desires.
In addition to the convenience of providing your employee with a complete cell phone, with insurance, technical support, and the right to an annual exchange, Leapfone's service offers savings. Since the company does not need to invest in purchasing new devices that become outdated on average in two years and need to be replaced. Subscribing to smartphones is even more advantageous for companies opting for the actual profit regime.Because if the subscription is categorized as an operational expense (OPEX), it is possible to deduct the entire invested amount from income tax — which does not happen when the company chooses to buy the devices.
For Leapfone's marketing manager, Letícia Bufarah, the concept ofPhone As a Service seeks to simplify the day-to-day operations of companies “The goal is for companies to not have to worry about maintenance or allocate a team to manage corporate cell phones. If a company has internal software, for example, and wants all devices to come with this solution, Leapfone will work with the client to learn how to install it on the devices, delivering the devices ready for use.”
'Like new' cell phone
Leapfone works with "like new" equipment, a term that includes used cell phones or electronics that undergo a renewal process. With this process, the devices gain extended lifespan because they receive new parts and are reconfigured and reassembled according to factory standards — in addition to having their warranty extended. For this, the company adopts a circular logistics system. Basically, buy the device and identify the necessary improvements in aesthetics and functionalities. From there, replace the parts and reassemble according to the manufacturer's standards. Finally, the device undergoes quality tests and proceeds to be repackaged with its accessories. This makes cell phone subscriptions even more sustainable.
The expectation is to advance into the B2B market in companies of all sizes. It is a solution designed to help distribute IT equipment management, simplifying the company's operations. Leapfone aims to offer a simple, digital solution tailored to each corporation's administrative reality.
