During the Shopping Season, which begins on Black Friday and lasts until Christmas, small businesses are already preparing to attract new customers and boost their sales. In this context, it is worth knowing some tools that help with your brand's communication and visibility, such as WhatsApp Business.
If the company is not yet taking full advantage of the sales potential available on the platforms, now is the time! WhatsApp Business is free and offers features such as product catalogs, automatic responses, payments, and much more to help attract and retain customers during this time when they are focused on shopping.
Check out the five tips to sell more and better using Zap Zap
“Out of sight, out of mind”- Don't let your brand go unnoticed this shopping season. Invest in 'Click to WhatsApp' ads on Instagram and Facebook and put your brand at the center of the conversation – increasing conversion chances. With one click, the customer is already talking to you, asking questions and making purchases. This is a great way to make your products and services a gift option for secret friends.
“First impressions are lasting impressions”- For small entrepreneurs, automatic messages on WhatsApp Business are a real lifesaver! They function as a virtual assistant that is always available to help, quickly responding to frequently asked questions, confirming orders, and providing essential information about your company. By adopting the right tools, you optimize and ensure your customer's service.
“Put some effort into the window display”A well-made catalog can make all the difference for your business! You can create themed collections, such as gift suggestions, exclusive promotions, or special packages for the festivities. Everything in a super practical and visual way. Additionally, the catalogs offer the possibility to add detailed descriptions, prices, and even direct links for purchase.
“Happy ending”- On WhatsApp Business, payment is the culmination of a complete and frictionless purchase journey. By accepting payments directly through the app, the entrepreneur speeds up the process, avoids errors, and closes the sale without wasting time. Fewer steps, more sales, and a satisfied customer.
“Convey security”- Selling is great, but ensuring customer trust and protecting your company's reputation are even more important. Verified accounts on WhatsApp Business help micro-entrepreneurs convey more trust and credibility to customers. The verification badge helps prevent fraud and increases credibility. Meta Verified is a monthly subscription that offers features such as the verified badge, support, identity theft protection, and much more.
Zap best practices
Think twice- Before sending any message, whether about a delivery or a special promotion, always ask for your clients' consent. This ensures that you are offering what they truly want to receive, without being invasive, and it also strengthens the relationship with your brand.
Everything has a time and place –Pay attention to the time you send your messages. Avoid sending non-urgent messages at night when your clients may not want to be disturbed. Make sure that the subject or message clearly conveys its relevance. After all, not everyone wants to receive news at night!
Read between the lines- Use data such as reading rates to discover what is working and what needs adjustment. With this information, you can set the message frequency correctly, ensuring your clients stay engaged without feeling overwhelmed.
Listen more- Customers are the best allies to help improve your communication! They may love hearing about your offers, but they don't always want to hear about promotions multiple times a day. Use WhatsApp tools to collect direct feedback on the type of messages they prefer and how often they would like to be contacted. This way, you adjust the communication and keep the relationship always just right!
