In the Shopping Season, that starts on Black Friday and goes until Christmas, small businesses are already preparing to win new customers and boost their sales. In this context, it's worth getting to know some tools that help with the communication and visibility of your brand, like WhatsApp Business.
If the company is not yet taking advantage of the full sales potential available on the platforms, the time is now! WhatsApp Business is free and offers features like product catalogs, automatic responses, payments and much more to help attract and retain customers at this time when they are focused on shopping
Check out the five tips to sell more and better using Zap Zap
"Who is not seen, "not remembered" – Don't let your brand go unnoticed this shopping season. Invest in 'Click to WhatsApp' ads on Instagram and Facebook and put your brand at the center of the conversation – increasing the chances of conversion. With a click, the customer is already talking to you, clearing doubts and buying. This is a great way to make your products and services a gift option in secret friend exchanges.
“First impressions are lasting impressions” – For small entrepreneurs, automated messages on WhatsApp Business are a real lifesaver! They function as a virtual assistant that is always available to help, quickly responding to frequently asked questions, confirming orders and providing essential information about your company. Adopting the right tools, you optimize and ensure service to your customer
“Put some effort into the window display” – A well-made catalog can make all the difference for your business! You can create themed collections, as gift suggestions, exclusive promotions or special packages for the festivities. Everything in a super practical and visual way. Furthermore, the catalogs offer the possibility to add detailed descriptions, prices and even direct links for purchase.
“Happy ending” – On WhatsApp Business, the payment is the closing of a complete and frictionless shopping journey. By accepting payments directly through the app, the entrepreneur streamlines the process, avoid mistakes and close the sale without wasting time. Fewer steps, more sales and a satisfied customer.
“Convey security” – Selling is great, but ensuring customer trust and protecting your company's reputation is even more important. Verified accounts on WhatsApp Business help micro-entrepreneurs convey more trust and credibility to customers. The verification seal helps to prevent fraud and increases credibility. Meta Verified is a monthly subscription that offers features such as the verified badge, support, protection against identity theft and much more.
Zap best practices
Think twice – Before sending any message, whether it's about a delivery or a special promotion, always ask for your clients' consent. This ensures that you are offering what they really want to receive, without being invasive, and also strengthens the relationship with your brand
Everything has its time and place – Be mindful of the time you send your messages. Avoid sending anything non-urgent at night, when your clients may not want to be disturbed. Make sure that the subject or message is clear about its relevance. After all, not everyone wants to receive news at night
Read between the lines – Use data such as reading rates to find out what is working and what needs adjustment. With this information, you can adjust the frequency of the messages, ensuring that your clients remain engaged without feeling overwhelmed
Listen more– Customers are the best allies to help improve your communication! They may love to hear about your offers, but they don't always want to know about promotions several times a day. Use WhatsApp tools to collect direct feedback on the type of message they prefer and the frequency with which they would like to be contacted. In this way, you adjust communication and keep the relationship always just right
