Dinamize, a digital marketing solutions company, announced the launch of DinaBikes, customized bicycles that will be available to employees, clients, and partners at its Porto Alegre (RS) branch.
The initiative aims to promote a sustainable mobility alternative, encourage healthy habits, and strengthen the connection with the local community.
DinaBikes can be used during the week for commuting during lunch hours, external meetings, or leisure activities. On weekends, they will be available for rides, allowing users to explore the beauty of Porto Alegre in an eco-friendly and healthy way.
Each bicycle is customized with Dinamize's visual identity and features QR Codes that direct to the company's website, integrating technology and branding in an innovative way.
"We believe that life is not just about software or business; it is also about quality of life, sustainability, and health. With DinaBikes, we offer a transportation option that reflects these values and provides moments of relaxation for our team and partners," says Jonatas Abbott, CEO of Dinamize.
Commitment to sustainability
The DinaBikes initiative is aligned with the UN Sustainable Development Goals (SDGs), especially regarding the promotion of sustainable cities and communities. The use of bicycles contributes to the reduction of CO₂ emissions, decreases urban traffic, and improves air quality, which are essential aspects for the sustainable development of cities.
According to data from the Bicycle Observatory, bicycle use in Brazil has been growing significantly, reflecting the global trend of seeking greener and more efficient mobility alternatives. As a means of transportation, it significantly contributes to the reduction of CO₂ emissions and noise pollution, as well as promoting the health of users. Studies indicate that regular cycling improves fitness and prevents chronic diseases.
Therefore, in addition to environmental benefits, regular bicycle use is associated with improvements in physical and mental health. Studies indicate that cycling regularly can reduce the risk of cardiovascular diseases, improve lung capacity, and contribute to stress reduction. By providing DinaBikes, Dinamize encourages its employees and partners to adopt healthier habits, integrating physical activity into their daily routine.
Located near Moinhos de Vento Park, known as Parcão, the Dinamize branch in Porto Alegre offers DinaBikes users easy access to one of the city's most iconic areas. This proximity allows employees, clients, and partners to enjoy moments of leisure and interaction with the local community, strengthening bonds and promoting regional tourism.
With the launch of DinaBikes, Dinamize positions itself as one of the first companies in Brazil to offer customized bicycles for employees, clients, and partners. The action reinforces the company's commitment to innovation, sustainability, and the well-being of its team and stakeholders.
For more information about DinaBikes and other Dinamize initiatives, visit:https://www.dinamize.com.br/
