StartNewsBalancesWith R$6.2 billion moved quarterly, startup leads digital transformation in...

With R$6.2 billion moved quarterly, startup leads digital transformation in the financial sector with AI

With over R$6.2 billion transacted quarterly and 2.5 million accounts opened, QESH demonstrates how technology is transforming the financial sector in practice. Companies of all sizes can operate as full banks, customizing their services and offering unique experiences to their clients. Tools such as real-time credit analysis, plug-and-play integration, and blockchain-based security.

This reality reflects a moment of change in the financial sector, marked by growing expectations regarding technological advancements. The need to offer faster, more intuitive, and personalized experiences forces institutions to rethink their operational and user relationship models. Meanwhile, the challenge of maintaining operational efficiency while complying with strict regulatory requirements becomes even more complex, especially for organizations that still use legacy systems.

In this scenario, solutions such as cloud migration and artificial intelligence (AI) emerge as strategic pillars. Globant's consultancy projects that the global banking sector will invest US$ 315 billion in AI by 2033, demonstrating the centrality of these technologies for the sector's future.

More than a technological tool, the cloud establishes itself as the backbone to integrate large volumes of data and scale operations with agility. In the case of credit granting, for example, real-time analysis of the customer's behavior is essential. The integration of large-scale storage capacity and AI's analytical power enables the creation of more accurate, personalized solutions aligned with consumer expectations, as well as strengthening accuracy in financial decision-making.

“QESH positions itself as a strategic partner for financial institutions looking to migrate to the cloud and make the most of modern technologies. Our platform offers a 100% digital core banking system and flexible APIs for simplified integration, facilitating the implementation of cutting-edge solutions such as behavioral analysis, anti-fraud monitoring and card issuance,” says Cristiano Maschio, payments specialist and CEO of fintech QESH.

Maschio also highlights the challenges of this transition: "Institutions that were not born digital often face barriers such as adapting processes, regulatory compliance, and integrating legacy data," he points out. Despite this, he emphasizes that adopting technologies such as AI and cloud is essential for institutions that wish to remain competitive and relevant in a constantly evolving market.

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