With the growth of e-commerce in recent years, the use of chatbots has become necessary to facilitate customer service at all stages of the purchase. But, considering that 18.6 million people in Brazil have some disability, according to IBGE, it is essential to implement good practices to foster inclusion in this interaction.

Just like in physical spaces, online service must offer accessibility features. Understanding the target audience of an e-commerce is necessary to tailor the chatbot to customers' needs, paying attention to all forms of diversity so that information is widely accessible. Therefore, to have a more inclusive chatbot, audiences with different ages, genders, ethnicities, physical or mental disabilities, sexual orientations, and religions should be considered.

“The first step is to analyze the company itself and its consumers; then, make the necessary changes to ensure inclusive contact. Providing training to employees so that they are prepared and attentive to any type of help, as well as maintaining personalized communication, are some examples”, explains Leidiane Jardim, Customer Director atNeoAssist.

To begin, a simplified and intuitive interface ensures smoother and more straightforward navigation; projects with appropriate use of colors and contrasts facilitate reading for people with low vision or color blindness, for example, as well as customization of font and text size. Integrating audio description tools and audio transcription are also crucial for a truly inclusive relationship.

Still, training the chatbot's AI with a wide variety of cultural data from different social and linguistic contexts can ensure more appropriate responses.

“Another important factor is customer feedback. Encouraging them is necessary to identify what other changes need to be made. Based on this feedback, companies understand how to maintain the best relationship between consumers and the customer service team,” adds Leidiane.

Whoever decides to start an online business has certainly wondered which marketplace is best to start selling on. Although they have similar business models, each of these sales channels requires specific strategies to attract buyers and promote products. The good news is that everyone offers a favorable infrastructure for sellers, making business growth easier.

Fabio Ludke, e-commerce consultant and professor at the largest e-commerce school in the world,Ecommerce in PracticeExplain the advantages and particularities of the main online sales platforms in Brazil: Mercado Livre, Shopee, and Amazon.

According to the specialist, the biggest challenge for those selling on these marketplaces is gaining visibility. However, each platform offers different strategies to overcome this obstacle.

Free Market

One of the biggest advantages of Mercado Livre is its complete ecosystem, which includes logistics (Mercado Envios), payment (Mercado Pago), and ad optimization (Mercado Livre Ads). Furthermore, the "Decola Mercado Livre" program offers benefits for new sellers to gain visibility and achieve professional seller status.

For those starting on the platform, Ludke emphasizes that it is common for entrepreneurs to have difficulty reaching the first ten sales, which are essential to activate the sales thermometer. He recommends that sellers focus on high-demand products in the marketplace, using multiple ad techniques to create different offers with varied titles, descriptions, and photos. The goal is to test and understand what works best.

“Being on Mercado Livre positions the retailer strategically to reach new customers and generate an additional source of revenue for e-commerce. It is important to then work on after-sales to bring the customer from the marketplace to your own ecosystem. One tip is to send a flyer with a QR Code along with the product, inviting the customer to visit your store,” he says.

Shopee

With an approach focused on lower average ticket products, Shopee stands out for its marketing tools and free shipping program, which attract a price-sensitive audience.

“It offers features such as live broadcasts, sending messages to customers and creating specific audiences. These factors can significantly boost sales, but many salespeople still don’t take advantage of these tools. Learning how to use them can help you stand out,” he explains.

Amazon

Amazon is one of the fastest-growing marketplaces in Brazil and holds a privileged position in international trade, with opportunities even for retailers to sell Brazilian products to the United States. The specialist states that the ideal for those who want to harness Amazon's power is to understand the demand on the platform to know which products are more likely to perform better, by searching for the 'best-selling' items on the site.

Another important point to consider when selling on Amazon is the use of FBA and DBA, which are the marketplace's logistics systems to expedite delivery. This not only allows for faster delivery to customers but also generates greater visibility for the ads.

Multichannel Strategy to Maximize Sales

According to Ludke, the ideal is to invest in both your own online store and marketplaces, using complementary strategies with the aim of multiplying revenue.

“The sales potential that marketplaces provide is fundamental in the digital age. Your customers may not yet know your brand, but they are certainly already looking for products like yours on Amazon, Mercado Livre or Shopee,” highlights the expert.

Despite this, he explains that successful e-commerce diversifies its sales channels, reducing risks through multichannel operations and, therefore, growing safely.

The holiday shopping season is a crucial time for e-commerce retailers, especially in Brazil, where e-commerce continues its upward trajectory with significant growth. With a revenue of R$ 235 billion in the first three quarters of 2024, a 13.8% increase compared to the previous year, retailers face intense competition to attract and convert consumers during the period between Black Friday and Christmas, according to Neotrust Confi data.

Product photography, therefore, plays a significant role in creating an engaging and attractive shopping experience for the consumer, especially in an omnichannel environment where images must adapt to different platforms such as e-commerce websites, social media, and advertising banners.

Studies indicate that90% of consumers consider product photos extremely importantor very important for your online purchase decision. Furthermore,60% of digital shoppers prefer to see three or four images before purchasing a product. 

Therefore, during the holiday season, adapting images to fit these platforms can be a challenge in terms of time and resources. AI photo editors, like Photoroom, can assist with this process, making it easier to create, edit, and adapt high-quality images for use across various online platforms and in-store.  

"AI-based editing tools not only automate routine tasks such as background removal and adding seasonal elements but also allow for quick customization and optimization of images for different settings," explains Matthieu Rouif, co-founder and CEO of Photoroom. "When you create a scenario in which consumers can imagine themselves, it not only improves the visual experience but also significantly increases sales potential."

6 Ways to Use AI Photo Editors to Boost Holiday Sales 

AI photo editors provide retailers with incredible speed and flexibility, allowing them to quickly create and refine product images with fewer resources. From basic edits like cropping and resizing to advanced features like background removal and image generation, these tools simplify the photo editing process.  

For e-commerce merchants looking to boost their holiday marketing, here are six ways AI photo editors can help make a big impact.

1. Repurpose existing product photos by removing their backgrounds

Reusing your existing product photos is a smart strategy that saves time for retailers with limited time and resources available, especially during the busy end-of-year period.  

By removing the backgrounds from your current product images, you can easily update and reuse them for all your year-end campaigns and for use across your various sales platforms.  

Clean, background-free product photos allow you to place your items in any environment, whether for an online store, social media, e-commerce marketplaces, or even digital displays in the store. This makes it easier to create festive and seasonal visuals without the hassle of scheduling new photoshoots.

THEBackground removerPhotoroom is a great tool to handle this process quickly and efficiently. It automatically detects the subject of your image and removes the background in seconds, allowing you to replace it with a new one or export it with a transparent background. With the bulk editing feature, you can also edit entire sets of product photos at once.

2. Add seasonal and themed backgrounds to your product photos

Taking your usual product photos and giving them a festive look is an easy way to capture the holiday spirit, connect with buyers, and create unique image variations for seasonal campaign use.  

Adding holiday funds is one way to do this, and it is especially useful for e-commerce retailers looking to update their marketing without reshooting new product photos. You can take existing images and apply festive backgrounds that align with the campaigns or specific themes you would like to promote.  

3. Generate new holiday-themed visuals for your marketing campaign

New and engaging images are important during the holiday shopping season — both to stand out from the competition and to align with the season and existing campaigns. The backgrounds help with that, as well as adding entirely new elements to the image that give it a festive look.  

With AI-generated images, you can infinitely adapt your existing product photos by adding backgrounds or entirely new objects. Most importantly, you can do this in seconds using your existing image files instead of having to re-shoot your products and take new photos.  

For example, you can ask for theAI image generatorPhotoroom place your product image under a Christmas tree next to other presents, or put it in a setting that aligns with how it will be used in real life.

4. Quickly adapt your photos to different online platforms

E-commerce takes place on various online platforms, each with its own image file specifications. Historically, creating product photos for each of these platforms would be tedious and manual, requiring you to resize and save images individually in various formats.  

AI-powered photo editors significantly accelerate this process, allowing you to export images in a variety of predefined formats that align with major online platforms.  

5. Retouch and repair product photos without having to retake the photos

When preparing for the year-end sales season, the last thing you want to do is waste time on simple and repetitive photo edits and adjustments. There is probably not enough time for reshoots, but you still need to be able to update the images as needed.  

This is where AI in photo editing can be useful, allowing retailers to retouch and adjust their images without having to return to the studio. Whether removing unwanted objects, fixing stains, or adding realistic shadows, these tools help improve the overall quality of your photos quickly, keeping your holiday campaigns running smoothly.

For example, if a product photo includes distracting background elements or unwanted objects, an eraser tool, such as theMagic Eraser, you can remove them in seconds. This is perfect for e-commerce retailers who need to create clean and professional images without investing in reshoots.

6. Add stickers and graphics to increase engagement

Stickers and graphic overlays are a proven sales technique that helps draw attention to holiday promotions and special offers.  

AI photo editors allow you to quickly add stickers and graphics to your photos without wasting time on large-scale bulk editing. The Photoroom sticker library, for example, is stacked with hundreds of pre-made graphics, such as "30% off" tags and other festive icons.

Top Benefits of Using AI Photo Editors to Prepare for Holiday Sales 

With the arrival of the holiday season, retailers face the challenge of capturing consumers' attention in a highly competitive market. To maximize sales during this strategic period, ensuring that product photos are captivating, adaptable to various platforms, and detailed enough to convert visitors into buyers is essential.

AI photo editors not only simplify the editing process but also open up new creative possibilities that help you showcase your products in the best light possible and stand out in a crowded online market. Tasks that previously required hours of meticulous work—such as removing backgrounds or making complex adjustments—can now be done in seconds, allowing you to experiment and innovate without getting bogged down in manual edits.  

Among the main benefits of AI photo editing tools, the following stand out:

• Time saving:AI tools, such as Photoroom, allow for quick editing of large volumes of images, freeing up time to focus on other strategic areas of the business.
• Cost efficiencyWith AI, you can get professional-quality edits without the expense of hiring external designers or photographers.
• Enhanced creativityAutomating routine tasks allows you to experiment with creative elements, from custom backgrounds to unique image effects, enabling more engaging Christmas and festive visuals.
• Superior quality:Resources such as background removal, object erasing, and shadow creation ensure flawless images, ready for conversion.
• ScalabilityAI tools empower small teams to handle large workloads, making it easier to manage high-volume product listings or campaigns during peak season.

"In the end, AI photo editors not only improve the quality of your product photos but also allow you to focus on driving strategic growth, increasing conversions, and providing a seamless customer experience during the holiday season," concludes Matthieu.  

The Photoroom photo editor helps to ease some of the immense end-of-year pressure by allowing retailers to update, enhance, and reuse existing product photos across all their online sales and marketing platforms — all in a matter of seconds on an online or desktop app.  

With the right resources, entrepreneurs can transform their product presentation, creating engaging visuals that not only meet the expectations of modern consumers but also stand out in a competitive market. Investing in product photography and editing with AI is therefore a necessary step to stand out in the most profitable season of the year and build a solid relationship with customers beyond the holidays.

Companies worldwide are increasingly recognizing the strategic importance of data analysis to stay competitive. According to New Vantage Partners, 97.2% of global organizations are already investing in artificial intelligence and Big Data, solidifying these technologies as essential allies for more accurate and faster decisions. This trend is especially relevant, as the size of the global big data market is expected to grow to $103 billion by 2027, more than double the expected market size in 2018.

The transformation generated by these tools goes beyond mere operational efficiency. Sectors such as retail, healthcare, fintech, and manufacturing use advanced analytics to better understand customers, predict market behaviors, and automate complex processes, generating more accurate insights. "These solutions contribute to processing large volumes of information, as well as producing actionable insights for innovation and competitiveness," highlights Mathias Brem, co-founder and CDO ofRox Partner, a leading consultancy in data and cybersecurity.

With the projected evolution for 2025, the demand for analysis tools capable of handling real-time data in a scalable manner is only expected to grow. Check out the solutions that the expert indicates as highlights for next year:

1.Google BigQuery 

With a serverless architecture, Google BigQuery is a solution focused on analyzing large volumes of data in real time, ideal for companies seeking to reduce operational costs and increase agility in strategic decision-making. " sectors such as retail, healthcare, and fintech benefit from fast and accurate information processing, while the much-anticipated integration with AI and machine learning is expected to make it even more relevant and impactful in 2025," notes the expert.

2. Microsoft Factory

It is a SaaS data analysis platform that integrates tools such as Power BI, Synapse, and Data Factory in a unified environment, simplifying data use and management for medium-sized companies with leaner infrastructure. Your cloud-based model enables advanced analytics, real-time monitoring, and data science, all with less need for complex configuration, making it a strategic solution for businesses seeking efficiency and integration within the Microsoft ecosystem but lacking a technology team to manage a data ecosystem.

3. OpenSearch

OpenSearch has established itself as a powerful open-source solution for real-time data search and analysis, with applications ranging from system monitoring to anomaly detection and operational analysis. Evolving from the old Elasticsearch, OpenSearch gained strength by offering an open and scalable alternative for indexing and visualizing large volumes of data. Widely used in sectors such as technology, security, and e-commerce, it enables proactive monitoring of critical operations and quick identification of out-of-pattern events. By 2025, trends point to greater integration with cloud ecosystems and advanced use of machine learning, transforming OpenSearch into a strategic choice for organizations that need real-time insights and customization flexibility, highlights Mathias Brem Garcia.

4. Google Vertex AI Platform

It is a robust ecosystem of machine learning and artificial intelligence tools designed to simplify the development, training, deployment, and monitoring of models. Combining the power of Google's AI tools into a unified interface, it offers a range of features designed to cater to both beginners and AI experts. Especially suitable for medium and large companies seeking greater freedom and scalability of solutions and integration with models from all major market providers.

5. Apache Spark

Apache Spark is a distributed processing platform that combines high speed and efficiency, being an essential component for real-time analytics and machine learning. With applications focused on e-commerce, telecommunications, and the energy sector, Spark expects to advance into new areas and technologies starting from the development of IoT and edge computing next year. Databricks is the leading company in the use of the tool but not the only one, and this is one of the main advantages of using it, as it is available through the main cloud platforms such as Google, Amazon, Oracle, and Microsoft, being interoperable and free.

6. Amazon QuickSight

It has become a popular alternative to Power BI, especially among users already integrated into the AWS ecosystem. This is mainly due to its strong integration with services like Amazon SageMaker and Athena, which facilitate advanced analytics, machine learning (ML), and large-scale data manipulation. Amazon is behind in the artificial intelligence race (LLMs) but still has the largest share of public cloud users in Brazil, and this will undoubtedly be a prominent technology in 2025.

7. Google Looker 

Looker, part of the solutions family acquired by Google, integrates Looker Studio (free), Looker Studio Pro (Google Workspace), and Looker Platform, catering to everything from basic needs to advanced enterprise demands. This family unifies analyses with the Google ecosystem, including BigQuery and Workspace, in addition to incorporating Gemini for assisted analyses. The Looker Platform allows for building custom analytical applications, ideal for companies aiming to productize data, while Looker Studio is accessible and highly collaborative, making it strategic for Google Cloud users.

According to the Indeed Workforce Insights report, 40% of employed or job-seeking professionals prefer the hybrid work model. In this context, as companies recognize the growing adoption of this practice, coworking spaces stand out as strategic solutions.

According to Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, these structures are more than "shared offices," offering various advantages for companies. "We are talking about true incubators of innovation and collaboration, which stimulate creativity and the exchange of ideas," he says.

To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the six main benefits of adopting the format. Check it out

• Cost reduction and resource optimization

Using a shared corporate environment can be more economical than renting a traditional office. Professionals working in coworking spaces save an average of about 22% on operational costs, according to a study by Deskmag. Resources such as meeting rooms and necessary equipment for daily activities help reduce the company's operational costs, in addition to contributing to minimizing environmental impact.

As an example of this advantage, Moral cites a client of Eureka Coworking itself: “When a large construction company approached us, they were looking to accommodate a larger team. However, when we understood their needs in more depth, we identified an even more efficient solution: opting for a smaller space and adopting a flexible work model. With this, the company not only reduced costs, but also brought more efficiency to its day-to-day operations”, he highlights.

• Flexibility and adaptability

Coworkings also offer various usability options, especially regarding space and hours. In this way, companies from various sectors can quickly adapt to changes related to team needs and projects.

“Agility is essential in a dynamic and competitive market, so organizations need offices that do not hinder their processes,” the specialist points out.

• Promoting employee well-being

Another concern of coworking spaces is the offer of areas that go beyond meeting rooms and computers. Relaxation environments, green areas, and wellness programs are very common initiatives in this business, which aims to promote a balance between professional and personal life.

Regarding this aspect, Moral highlights: “It is a segment that aims to contribute to the market, but this only happens when a healthy and satisfactory work routine is encouraged.”

• Stimulating creativity and innovation

A report from JLL consultancy shows that Brazilian companies adopt the hybrid work model more than the rest of the world. According to the survey, 86% of companies in the country use the format, compared to 54% in Europe, the Middle East, and Africa; 44% in Asia-Pacific; and 41% in North America.

For the executive, the data highlights that we live in an extremely connected and digital world, which is why coworkings can be an alternative for professionals to step out of possible "comfort zones." "It is a place that brings together people from different fields, who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to market challenges," he/she states.

• Networking and professional development

The growing appreciation of coworking spaces is linked to one of their main pillars: the creation of community and connections among professionals. Much of this is due to unique career growth opportunities created in these places, such as events, workshops, and lectures.

“Professionals can take different paths to expand their network of contacts and acquire new skills. It is no surprise that we see many partnerships and projects that benefit all parties involved emerging in these environments,” explains the CEO.

• Improving organizational culture

Coworkings are usually structured based on values and principles of collaboration, innovation, and diversity. Moral emphasizes that these characteristics can positively influence the organizational culture of companies

“The integration formed in this space is based on real purposes, therefore, it is a unique opportunity to strengthen the brand’s identity”, he concludes.