The Acelera Marca program, developed by the startupB4Youand led byMatheus Motarecorded significant results in 2024, consolidating itself as one of the main movements in the Brazilian digital market. The initiative empowered more than 120,000 entrepreneurs and boosted the creation of 100 brands, of which 40 are already active and that, meetings, they have already billed more than R$50 million. The accumulated market value of these companies exceeds R$300 million, highlighting the impact of the program on the transformation of digital retail
The initiative advances in the development of Digitally Native Vertical Brands (DNVBs), bringing success stories with brands likeSofa in a Box, specialized in functional furniture; Big Boom Nutrition,focused on dietary supplements; and Dreams Coffee, that brings an innovative approach to the specialty coffee market
"Our mission is to transform ideas into scalable and impactful businesses", connecting innovation, branding and digital reach. "We are creating a movement that goes beyond training: we are shaping the future of digital retail in Brazil", says Matheus Mota, CEO of B4You
The performance of the project's ecosystem is also impressive:300 thousand sales made in 2024 and over 200 million views in digital campaigns, leveraged by more than 50 thousand videos produced by content creatorsThe program relies on the Viral Mark method, developed by Mota, that uses small digital influencers to boost sales and engagement organically. Success stories like that of Creatina Rosa, targeted at the female fitness audience, and from Sofa in the Box, reference in functional design, illustrate the potential of this approach
Beyond the numbers, the program offers national and international immersions. In 2024, entrepreneurs participated in the VALLEY Immersion in Silicon Valley, while meetings in São Paulo, Fort Beach, São Paulo and Gramado strengthened the connection between participants and offered practical insights for digital businesses. For 2025, new trips to Silicon Valley are already scheduled, in January, and to China, in February, with the aim of exploring the main global hubs of innovation and manufacturing
"We look to the future with bold goals: to launch 300 new brands and consolidate the program as a reference in the Creator Economy". Our focus is to impact the Brazilian digital retail and create businesses that truly make a difference in the market, reinforces Mota
