The holiday shopping season is a crucial time for e-commerce retailers, especially in Brazil, where e-commerce continues its upward trajectory with significant growth. With a revenue of R$ 235 billion in the first three quarters of 2024, a 13.8% increase compared to the previous year, retailers face intense competition to attract and convert consumers during the period between Black Friday and Christmas, according to Neotrust Confi data.
Product photography, therefore, plays a significant role in creating an engaging and attractive shopping experience for the consumer, especially in an omnichannel environment where images must adapt to different platforms such as e-commerce websites, social media, and advertising banners.
Studies indicate that90% of consumers consider product photos extremely importantor very important for your online purchase decision. Furthermore,60% of digital shoppers prefer to see three or four images before purchasing a product.
Therefore, during the holiday season, adapting images to fit these platforms can be a challenge in terms of time and resources. AI photo editors, like Photoroom, can assist with this process, making it easier to create, edit, and adapt high-quality images for use across various online platforms and in-store.
"AI-based editing tools not only automate routine tasks such as background removal and adding seasonal elements but also allow for quick customization and optimization of images for different settings," explains Matthieu Rouif, co-founder and CEO of Photoroom. "When you create a scenario in which consumers can imagine themselves, it not only improves the visual experience but also significantly increases sales potential."
6 Ways to Use AI Photo Editors to Boost Holiday Sales
AI photo editors provide retailers with incredible speed and flexibility, allowing them to quickly create and refine product images with fewer resources. From basic edits like cropping and resizing to advanced features like background removal and image generation, these tools simplify the photo editing process.
For e-commerce merchants looking to boost their holiday marketing, here are six ways AI photo editors can help make a big impact.
- Repurpose existing product photos by removing their backgrounds
Reusing your existing product photos is a smart strategy that saves time for retailers with limited time and resources available, especially during the busy end-of-year period.
By removing the backgrounds from your current product images, you can easily update and reuse them for all your year-end campaigns and for use across your various sales platforms.
Clean, background-free product photos allow you to place your items in any environment, whether for an online store, social media, e-commerce marketplaces, or even digital displays in the store. This makes it easier to create festive and seasonal visuals without the hassle of scheduling new photoshoots.
THEBackground removerPhotoroom is a great tool to handle this process quickly and efficiently. It automatically detects the subject of your image and removes the background in seconds, allowing you to replace it with a new one or export it with a transparent background. With the bulk editing feature, you can also edit entire sets of product photos at once.
- Add seasonal and themed backgrounds to your product photos
Taking your usual product photos and giving them a festive look is an easy way to capture the holiday spirit, connect with buyers, and create unique image variations for seasonal campaign use.
Adding holiday funds is one way to do this, and it is especially useful for e-commerce retailers looking to update their marketing without reshooting new product photos. You can take existing images and apply festive backgrounds that align with the campaigns or specific themes you would like to promote.
- Generate new holiday-themed visuals for your marketing campaign
New and engaging images are important during the holiday shopping season — both to stand out from the competition and to align with the season and existing campaigns. The backgrounds help with that, as well as adding entirely new elements to the image that give it a festive look.
With AI-generated images, you can infinitely adapt your existing product photos by adding backgrounds or entirely new objects. Most importantly, you can do this in seconds using your existing image files instead of having to re-shoot your products and take new photos.
For example, you can ask for theAI image generatorPhotoroom place your product image under a Christmas tree next to other presents, or put it in a setting that aligns with how it will be used in real life.
- Quickly adapt your photos to different online platforms
E-commerce takes place on various online platforms, each with its own image file specifications. Historically, creating product photos for each of these platforms would be tedious and manual, requiring you to resize and save images individually in various formats.
AI-powered photo editors significantly accelerate this process, allowing you to export images in a variety of predefined formats that align with major online platforms.
- Retouch and repair product photos without having to retake the photos
When preparing for the year-end sales season, the last thing you want to do is waste time on simple and repetitive photo edits and adjustments. There is probably not enough time for reshoots, but you still need to be able to update the images as needed.
This is where AI in photo editing can be useful, allowing retailers to retouch and adjust their images without having to return to the studio. Whether removing unwanted objects, fixing stains, or adding realistic shadows, these tools help improve the overall quality of your photos quickly, keeping your holiday campaigns running smoothly.
For example, if a product photo includes distracting background elements or unwanted objects, an eraser tool, such as theMagic Eraser, you can remove them in seconds. This is perfect for e-commerce retailers who need to create clean and professional images without investing in reshoots.
- Add stickers and graphics to increase engagement
Stickers and graphic overlays are a proven sales technique that helps draw attention to holiday promotions and special offers.
AI photo editors allow you to quickly add stickers and graphics to your photos without wasting time on large-scale bulk editing. The Photoroom sticker library, for example, is stacked with hundreds of pre-made graphics, such as "30% off" tags and other festive icons.
Top Benefits of Using AI Photo Editors to Prepare for Holiday Sales
With the arrival of the holiday season, retailers face the challenge of capturing consumers' attention in a highly competitive market. To maximize sales during this strategic period, ensuring that product photos are captivating, adaptable to various platforms, and detailed enough to convert visitors into buyers is essential.
AI photo editors not only simplify the editing process but also open up new creative possibilities that help you showcase your products in the best light possible and stand out in a crowded online market. Tasks that previously required hours of meticulous work—such as removing backgrounds or making complex adjustments—can now be done in seconds, allowing you to experiment and innovate without getting bogged down in manual edits.
Among the main benefits of AI photo editing tools, the following stand out:
- Time saving:AI tools, such as Photoroom, allow for quick editing of large volumes of images, freeing up time to focus on other strategic areas of the business.
- Cost efficiencyWith AI, you can get professional-quality edits without the expense of hiring external designers or photographers.
- Enhanced creativityAutomating routine tasks allows you to experiment with creative elements, from custom backgrounds to unique image effects, enabling more engaging Christmas and festive visuals.
- Superior quality:Resources such as background removal, object erasing, and shadow creation ensure flawless images, ready for conversion.
- ScalabilityAI tools empower small teams to handle large workloads, making it easier to manage high-volume product listings or campaigns during peak season.
"In the end, AI photo editors not only improve the quality of your product photos but also allow you to focus on driving strategic growth, increasing conversions, and providing a seamless customer experience during the holiday season," concludes Matthieu.
The Photoroom photo editor helps to ease some of the immense end-of-year pressure by allowing retailers to update, enhance, and reuse existing product photos across all their online sales and marketing platforms — all in a matter of seconds on an online or desktop app.
With the right resources, entrepreneurs can transform their product presentation, creating engaging visuals that not only meet the expectations of modern consumers but also stand out in a competitive market. Investing in product photography and editing with AI is therefore a necessary step to stand out in the most profitable season of the year and build a solid relationship with customers beyond the holidays.
