The end-of-year shopping season is a decisive moment for e-commerce retailers, especially in Brazil, where e-commerce continues its upward trajectory with significant growth. With a revenue of R$ 235 billion in the first three quarters of 2024, an increase of 13,8% compared to the previous year, retailers face fierce competition to attract and convert consumers during the period between Black Friday and Christmas, according to data from Neotrust Confi.
The product photo, therefore, plays a significant role in creating an attractive and engaging shopping experience for the consumer, especially in an omnichannel environment where images must adapt to different platforms, like e-commerce sites, social media and advertising banners.
Studies indicate that90% of consumers consider product photos extremely importantor very important for your online purchasing decision. Furthermore, 60% of digital shoppers prefer to see three or four images before purchasing a product.
In light of this, during the holiday season, adapting images to fit these platforms can be a challenge in terms of time and resources. AI photo editors, like Photoroom, can you help with this process, facilitating creation, editing and adapting high-quality images for use on various online platforms and in-store.
AI-based editing tools not only automate routine tasks, how background removal and the addition of seasonal elements, but also allow for quick customization and optimization of images for different settings,"explains Matthieu Rouif, co-founder and CEO of Photoroom. "When you create a scenario in which consumers can imagine themselves", this not only improves the visual experience, but also significantly increases sales potential.”
6 Ways to Use AI Photo Editors to Boost Holiday Sales
AI photo editors provide retailers with incredible speed and flexibility, allowing them to quickly create and refine product images with fewer resources. From basic edits like cropping and resizing to advanced features like background removal and image generation, these tools simplify the photo editing process.
For e-commerce merchants looking to boost their party marketing, here are six ways in which AI photo editors can help make a big impact.
- Repurpose existing product photos by removing their backgrounds
Reusing your existing product photos is a smart and time-saving strategy for retailers with limited time and resources available, especially during the year-end rush.
By removing the backgrounds from the current images of your products, you can easily update them and reuse them for all your year-end campaigns and for use on your various sales platforms.
Clean product photos with no background allow you to place your items in any environment, be for an online store, social media, e-commerce marketplaces or even digital displays in the store. This makes it easier to create festive and seasonal visuals without the hassle of scheduling new photo sessions.
THEBackground removerPhotoroom is a great tool for handling this process quickly and efficiently. It automatically detects the subject of your image and removes the background in seconds, allowing you to replace it with a new one or export it with a transparent background. With the batch editing feature, you can also edit entire sets of product photos at once.
- Add seasonal and themed backgrounds to your product photos
Taking your usual product photos and giving them a festive look is an easy way to capture the Christmas spirit, connect with buyers and create unique image variations for use in a seasonal campaign.
Adding holiday funds is a way to do this, it is especially useful for e-commerce retailers looking to update their marketing without taking new product photos. You can take existing images and apply festive backgrounds that align with the specific campaigns or themes you would like to promote.
- Generate new holiday-themed visuals for your marketing campaign
New and engaging images are important during the holiday shopping season — both to differentiate from the competition and to align with the season and existing campaigns. The funds help with that, as well as adding entirely new elements to the image that give it a festive appearance.
With images generated by AI, you can infinitely adapt your existing product photos by adding entirely new backgrounds or objects. More important, you can do this in a matter of seconds using your existing image files, instead of having to reenact your products and take new photos.
For example, you can ask for theAI image generatorPhotoroom place the image of your product under a Christmas tree next to other gifts, or place it in a scenario that aligns with how it will be used in real life.
- Quickly adapt your photos to different online platforms
E-commerce takes place on various online platforms, all with their own image file specifications. Historically, creating product photos for each of these platforms would be tedious and manual, requiring you to resize and save images individually in various formats.
AI photo editors significantly speed up this process, allowing you to export images in a variety of predefined formats that align with major online platforms.
- Retouch and repair product photos without having to retake the photos
When preparing for the end-of-year sales season, the last thing you want to do is waste time on simple and repetitive photo edits and adjustments. There is probably not enough time for reshoots, but you still need to be able to update the images as needed.
That's where AI in photo editing can be useful, allowing retailers to retouch and adjust their images without needing to return to the studio. Be removing unwanted objects, fixing stains or adding realistic shadows, these tools help to quickly improve the overall quality of your photos, keeping your year-end campaigns running smoothly.
For example, if a product photo includes distracting background elements or unwanted objects, a rubber tool, how theMagic Eraser,can remove them in seconds. This is perfect for e-commerce retailers who need to create clean and professional images without investing in reshoots.
- Add stickers and graphics to increase engagement
Stickers and graphic overlays are a tested and proven sales technique that helps draw attention to holiday-specific promotions and offers.
AI photo editors allow you to quickly add stickers and graphics to your photos, without needing to waste time on large volumes of bulk editing. The sticker library of Photoroom, for example, comes stacked with hundreds of pre-made charts, like "30% off" tags and other festive icons.
Top Benefits of Using AI Photo Editors to Prepare for Holiday Sales
With the arrival of the year-end holidays, retailers face the challenge of capturing consumers' attention in a highly competitive market. To maximize sales during this strategic period, ensure that the product photos are captivating, adaptable to various platforms and detailed enough to convert visitors into buyers is essential.
AI photo editors not only simplify the editing process, but they also open new creative possibilities that help you position your products in the best possible light and differentiate yourself in a crowded online market. Tasks that previously required hours of meticulous work — how to remove backgrounds or make complex adjustments — now they can be done in seconds, allowing you to experiment and innovate without getting bogged down in manual edits.
Among the main benefits of AI photo editing tools, stand out:
- Time saving:AI tools, like Photoroom, allow quick editing of large volumes of images, freeing up time to focus on other strategic areas of the business.
- Cost efficiencyWith AI, you can obtain professional quality edits without the expense of hiring external designers or photographers.
- Enhanced creativityAutomating routine tasks allows you to experience creative elements, from customized backgrounds to unique image effects, allowing more engaging Christmas and festive visuals.
- Superior quality:Resources like background removal, removal of objects and creation of shadows ensure flawless images, ready for conversion.
- ScalabilityAI tools empower small teams to handle large workloads, facilitating the management of product listings or high-volume campaigns during the peak season.
"In the end", AI photo editors not only improve the quality of your product photos, but also allow you to focus on driving strategic growth, increase conversions and provide a perfect customer experience during the holiday season concludes Matthieu.
The photo editor Photoroom helps to ease some of the immense pressure of the year-end by allowing retailers to update, broaden and reuse photos of existing products across all your online sales and marketing platforms — everything in a matter of seconds in an online or desktop application.
With the right resources, entrepreneurs can transform the presentation of their products, creating engaging visuals that not only meet the expectations of modern consumers, but also stand out in a competitive market. Investing in product photography and editing with AI is, therefore, a necessary step to stand out in the most profitable season of the year and build a solid relationship with customers beyond the holidays
