Those who decide to start an online business have certainly wondered which marketplace is best to start selling. Although they have similar business models, each of these sales channels requires specific strategies to attract buyers and promote products. The good news is that everyone offers an advantageous infrastructure for sellers, facilitating business growth
Fabio Ludke, e-commerce consultant and professor at the largest e-commerce school in the world, theEcommerce in Practice, explain the advantages and features of the main online sales platforms in Brazil: Mercado Livre, Shopee and Amazon.
According to the expert, the biggest challenge for those selling in these marketplaces is gaining visibility. However, each platform offers distinct strategies to overcome this obstacle
Free Market
One of the biggest advantages of Mercado Livre is its complete ecosystem, which includes logistics (Market Shipments), payment (Mercado Pago), and ad optimization (Mercado Livre Ads). Furthermore, the program "Decola Mercado Livre" offers benefits for new sellers to gain visibility and achieve professional seller status
For those who are starting on the platform, Ludke emphasizes that it is common for entrepreneurs to struggle to achieve their first ten sales, essential to activate the sales thermometer. He recommends that sellers focus on products with high demand in the marketplace, using multiple ad techniques to create different offers with titles, varied descriptions and photos. The goal is to test and understand what works best
"Being on Mercado Livre strategically positions the retailer to reach new customers and generate an additional source of revenue for e-commerce". It is important, after, work on post-sales to bring the customer from the marketplace to your own ecosystem. One tip is to send a flyer with a QR Code along with the product, inviting the customer to visit your store,"affirms"
Shopee
With an approach focused on lower average ticket products, Shopee stands out for its marketing tools and the free shipping program, that attract a price-sensitive audience.
"She offers resources like live streams", sending messages to customers and creating specific audiences. These factors can significantly boost sales, but many sellers still do not take advantage of these tools. Learning to use them can help gain prominence,"explains"
Amazon
Amazon is one of the fastest-growing marketplaces in Brazil and holds a privileged position in international trade, with possibilities including for retailers to sell products from Brazil to the United States. The specialist claims that the ideal for those who want to take advantage of Amazon's power is to understand the demand that exists on the platform to know which products are more likely to perform better, looking on the site for the 'best sellers' items.
Another relevant point to consider when selling on Amazon is the use of FBA and DBA, what are the marketplace logistics systems to expedite delivery. This not only allows for faster delivery to customers, but also generates greater visibility for the ads
Multichannel Strategy to Maximize Sales
According to Ludke, the ideal is to bet on both the own online store and the marketplaces, using complementary strategies with the aim of multiplying revenue
The sales potential that marketplaces provide is fundamental in the digital age. Your customers may not yet know your brand, but they are certainly already looking for products like yours on Amazon, on Mercado Livre or on Shopee,"highlights the specialist"
Despite that, he explains that a successful e-commerce diversifies its sales channels, reducing risks through a multichannel approach and, thus, grow safely
