According to the Indeed Workforce Insights report, 40% of employed professionals or those seeking new opportunities prefer the hybrid work model. In this context, in which companies recognize the growing adoption of this practice, coworking spaces are gaining prominence as strategic solutions
According to Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, these structures are more than "shared offices", promoting various advantages for companies. "We are talking about true incubators of innovation and collaboration", that stimulate creativity and the exchange of ideas, say
To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the 6 biggest benefits of adopting the format. Check it out
- Cost reduction and resource optimization
Using a shared corporate environment can be more economical than renting a traditional office. Professionals working in coworking spaces save an average of about 22% on operational costs, as shown in a study by Deskmag. Resources such as meeting rooms and equipment necessary to carry out daily activities help reduce the company's operational costs, in addition to contributing to minimizing environmental impact
As an example of this advantage, Moral quotes a client from Eureka Coworking: "When a large construction company approached us, they were looking to accommodate a larger team. However, by understanding your needs more deeply, we identified an even more efficient solution: choosing a smaller space and adopting a flexible work model. With that, the company not only reduced expenses, as it also brought more efficiency to your daily life, highlights
- Flexibility and adaptability
Coworking spaces also offer various usability options, especially regarding space and schedules. In this way, companies from various sectors can quickly adapt to changes related to team needs and projects
Agility is essential in a dynamic and competitive market, so organizations need offices that do not hinder their processes, scores the specialist
- Promoting employee well-being
Another concern of coworking spaces is the offer of areas that go beyond meeting rooms and computers. Relaxation environments, green areas and wellness programs are initiatives commonly found in this business, that aims to promote the balance between professional and personal life
About this aspect, Moral highlights: "It is a segment that aims to contribute to the market, but this only happens when a healthy and satisfying work routine is encouraged.”
- Stimulating creativity and innovation
A report from the consulting firm JLL shows that Brazilian companies adopt the hybrid work model more than the rest of the world. According to the research, 86% of companies in the country use the format, against 54% in Europe, Middle East and Africa; 44% in the Asia-Pacific; and 41% in North America
For the executive, the data highlights that we live in an extremely connected and digital world, therefore coworkings can be an alternative for professionals to step out of possible "comfort zones". "It is a place that brings together people from different fields", that share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions for market challenges, affirms
- Networking and professional development
The increasing value of coworking spaces is linked to one of their main pillars: the generation of community and connections among professionals. Much of this is due to unique career growth opportunities that are created in these places, like events, workshops and lectures
Professionals can take different paths to expand their network and acquire new skills. Not by chance, we see many partnerships and projects that benefit all parties involved emerging in these environments, explain the CEO
- Improving organizational culture
Normally, coworking spaces are structured based on values and principles of collaboration, innovation and diversity. Moral emphasizes that these characteristics can positively influence the organizational culture of companies
"The integration formed in this space is based on real purposes", therefore, it is a unique opportunity to strengthen the brand identity, concludes
