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Optimizing inventory management ensures quality and avoids waste in pizzerias

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Optimizing inventory management ensures quality and avoids waste in pizzerias

Inventory management plays an important role in the success of pizzerias seeking to grow while maintaining the quality of supplies and minimizing waste. This area, often neglected, is one of the main responsible for ensuring that the operation functions efficiently and economically.

In Brazil, data from the Brazilian Association of Logistics (Abralog) reveal that up to 30% of food is wasted even before reaching the table, a concerning scenario for food industry businesses. For pizzerias in particular, the impact of poorly managed inventory can be significant, affecting operational costs and causing customer dissatisfaction. In this context, well-defined control and forecasting strategies become indispensable.

Daniel Lucco, CEO yesThe Brazier, which has just been included in the Guide of the Best Pizzeria Networks in the World by 50 Top Pizza and has also been awarded as the Best in São Paulo by Melhores da Gastronomia 2024, explains that inventory management needs to be strategic. "It is important to avoid excesses that result in losses and, at the same time, ensure that no input is missing. Centralizing operations is a key point in this process, as it allows for much more efficient control," he states.

At La Braciera, production is carried out in a central kitchen, where all ingredients are portioned and sent to the units according to demand. "This model ensures product standardization, optimizes costs, and guarantees quality, regardless of the number of stores," reinforces Lucco.

Another action taken by the company is the use of data to forecast demand and adjust inventory accurately. "We work with systems that analyze sales history and seasonal variables to anticipate the needs of each unit. With this, we drastically reduce waste and optimize cash flow," he says. Furthermore, Lucco emphasizes that keeping the inventory record updated and well-organized is a practice that allows for quick reaction to any fluctuation.

An essential pillar mentioned by the executive is strengthening partnerships with local suppliers. "We always prioritize fresh, high-quality ingredients, and by working with nearby producers, we ensure a more agile logistics. This directly reflects in the taste and the experience we deliver to the customer," highlights the CEO.

The inventory management model adopted by La Braciera not only prevented waste but also contributed to the exponential growth of the network. Since its founding in 2021, the company has moved from an initial operation to producing 20,000 pizzas per month. This approach established the brand as a reference in quality and efficiency in the sector, helping to reduce costs and promoting solid growth in a highly competitive market.

Technology and sales: is message automation really efficient?

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Technology and sales: is message automation really efficient?

According to data released by Kissmetrics, a digital marketing automation, monitoring, and engagement platform, 71% of consumers state that a positive brand evaluation is directly related to quick and effective responses. At the same time, the reportFuture of Sales, According to Gartner, 33% of buyers desire salesperson-free experiences. In this scenario, customer service automation has become increasingly present in the retail sector.

According to Marcos Schütz, CEO of VendaComChat, a network specialized in WhatsApp automation services, the feature has become a necessity. "By automating sales processes, it is possible to transform the customer experience, providing immediate and personalized support in order to increase customer satisfaction and loyalty," comments the executive.

According to Schütz, one of the main benefits of automation in customer service is the reduction of response time. The information is supported by a survey from the digital marketing agency Dbout Mídia, which revealed that when customers are responded to in less than 10 minutes, the chances of conversion increase by 70%.

“Currently, in Brazil, 70% of sales start via WhatsApp and message automation can expand sales volume by up to 40%, because, in addition to being available to consumers 24 hours a day, 7 days a week, technology enables the team to focus on creative growth strategies, improving efficiency and allowing new customers to be reached with less effort”, explains the CEO.

According to the survey37 Stats That Make the Case for Sales Automation in 2024, prepared by Hubspot, reveals that sales professionals estimate they save around two hours and 15 minutes daily when using Artificial Intelligence (AI) and automation solutions for manual tasks.

In addition to reducing response time, increasing sales conversion, and saving time, Schütz states that automation of customer service enables personalized interactions. "This type of solution allows sellers to create authentic connections with consumers, as it facilitates the collection, storage, and retrieval of data. In this way, it is possible to craft personalized messages that demonstrate that the brand truly cares about the customers' needs and expectations," he explains.

According to Schütz, in 2025, personalized and relevant service will be delivered through technologies such as AI and advanced automation, integrated into platforms that analyze and interpret data instantly. Despite this, the executive warns that success in customer service will depend on a balanced approach between technology and humanization. Tools like AI, automation, and data analysis bring efficiency, but it is empathy and human care that create genuine connections and foster customer loyalty. In this way, customer service must be continuously reviewed and improved based on feedback, trends, and new technologies, ensuring that companies adapt to the ever-changing expectations of consumers, concludes.

Delivery 2025: check out 4 trends that should shape the delivery sector

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Delivery 2025: check out 4 trends that should shape the delivery sector

Changes in consumption habits, technological advancements, and a growing demand for personalization have transformed the delivery sector in recent years. Now, it is possible to buy even non-food items, receive recommendations based on habits, and track delivery personnel with precision. In 2025, these trends are expected to solidify, redefining standards and opening new business opportunities for delivery establishments.

According to a Ticket study, 40% of Brazilians order food via delivery and 11% make one or two orders per week, which demonstrates the strength of the segment and, consequently, its competitiveness. "Companies that embrace new practices are able not only to keep up with market changes but also to create differentiators. Therefore, innovation and adaptation are essential to stand out in such a dynamic sector," says Vinícius do Valle, Marketing Coordinator at Gaudium, a startup specializing in mobility and delivery sectors.

From this perspective, the specialist highlights the main trends that are expected to shape the sector in 2025. Check it out

1- Expansion of ultra-fast delivery

THEquick commerce(or q-commerce), a model that promises deliveries within 30 minutes, remains one of the major bets for 2025. This modality has gained strength with the use of strategically located urban warehouses and advanced technologies, such as artificial intelligence for route optimization. High-demand products, such as supermarket items and ready-made meals, are among the main beneficiaries.

2- Innovative and accessible payments

The financial sector will play a strategic role in the evolution of delivery in 2025. The popularization of digital wallets, cryptocurrencies, and biometric payment systems has brought more agility and security to the checkout process. In addition to making transactions faster, these solutions serve a growing population seeking more inclusive and modern payment methods.

3- Integration of super apps

Super apps, platforms that consolidate various services in a single environment, will continue to transform the market next year. Companies in the sector are already combining functionalities such as transportation, entertainment, and electronic product purchases, creating an integrated and comprehensive ecosystem. This approach has provided greater convenience to users and boosted engagement with the platforms.

4- Sustainability as a priority

Sustainability remains a central agenda in the delivery sector. In 2025, an advancement in the use of biodegradable, reusable, or recycled material packaging is expected. Furthermore, the adoption of electric vehicles and bicycles for urban deliveries contributes to the reduction of carbon emissions, aligning with global sustainability and environmental responsibility goals.

“The sector has shown a remarkable ability to keep up with the changes of recent years. This continuous adaptation highlights the economic importance of the segment, while also demonstrating its ability to implement innovations to meet new consumer demands and market dynamics,” concludes Valle.

BRLink launches innovative cloud migration solution, integrating sustainability, ITAD and ESG value proposition

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BRLink launches innovative cloud migration solution, integrating sustainability, ITAD and ESG value proposition

Brazil is the fifth largest producer of electronic waste in the world and recycles only 3.24% of this material, according to data fromThe Global E-waste Monitor (2024). Attentive to this issue and committed to sustainable practices, BRLink, the Services unit of Ingram Micro Brazil, offers an innovative cloud lifecycle management support solution, reinforcing its commitment to sustainable innovation.The service facilitates and accelerates companies' data migration to the cloud by enabling the sale of obsolete IT asset parks and applying advanced IT asset disposition (ITAD) practices.

According to Guilherme Barreiro, director of BRLink and Services at Ingram Micro Brazil, cloud migration is now a strategic priority for companies of all sizes seeking efficiency, scalability, and innovation. With a comprehensive portfolio of solutions in data, artificial intelligence (AI), GenAI, Machine Learning, and cloud migration, BRLink's proposal integrates technology and innovation to promote operational efficiency and environmental responsibility, aligned with ESG guidelines.

"With ITAD, we can acquire obsolete assets and enable companies to finance much of the transition to the cloud through this operation," explains Barreiro. "The value of IT assets is not only in the financial aspect but also in the positive environmental impact that proper disposal provides."

Specialized in cloud computing projects and digital transformation, BRLink developed this solution to facilitate data migration to the cloud, generate revenue from the disposal of old assets, and reduce its environmental impact. "Our goal is to maximize operational efficiency and drive environmental responsibility for our clients. Ingram Micro, of which BRLink is a part, already has a long and proven experience in the IT asset disposition market. This financial incentive, offered by Ingram Micro, in which we acquire the client's obsolete equipment, has the potential to unlock major cloud projects, as the client turns their old assets into revenue, reducing modernization costs," says Barreiro.

The main benefits of Cloud Lifecycle Management include efficient migration, based on the best practices adopted by BRLink; environmental sustainability, with responsible disposal, reducing environmental impact; strengthening the ESG strategy, by adopting sustainable practices and valuing social and environmental commitment; additional revenue generation, through the sale of old assets as an additional source of resources; reduction of operational costs, by migrating to the cloud and reducing expenses with local infrastructure maintenance; data security, with strict protocols and advanced technologies that guarantee data protection at each stage of the process; and increased operational efficiency, since increased flexibility and scalability provide business growth.

Throughout the entire process, BRLink ensures the protection of all client data, from migration to asset disposal, applying the highest standards of security and environmental compliance. The company also assists clients in complying with local and international regulations on electronic waste disposal, consolidating corporate responsibility and achieving ESG goals. "This unique proposal in the market strengthens our leadership in innovation and sustainability, while we continue to expand our portfolio and add value to customers," concludes Barreiro.

User reviews are analyzed 300x faster using AI

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User reviews are analyzed 300x faster using AI

Every day, thousands of consumers leave reviews about products and services on app stores, social media, and digital platforms. These feedbacks are a direct reflection of experiences—good or bad—and represent a unique channel of dialogue between brands and users. But are companies really listening? Or does the current era cause the consumer's voice to be lost in a sea of unanalyzed data?

The speed at which new interactions occur creates a paradox: never before has there been so much access to customer opinions, but turning them into practical actions seems to be an increasingly greater challenge. In a world where consumer patience is short and competition is fierce, neglecting these conversations can be costly for brands.

Today, efficiency and personalization in consumer responses are not just a competitive advantage — they are a matter of survival in the market. And, when it comes to solutions for handling enormous volumes of feedback, the question arises: can technology rescue the genuine human relationship between companies and those who buy their products and services?

The future of consumer relationships

The interaction between brands and consumers is more critical than ever. It is difficult to say whether organizations are truly understanding users, but with artificial intelligence analyzing comments 300 times faster, according to RankMyApp, brands have the opportunity to reconnect more efficiently and meaningfully.

“We are open to customizing technology and the use of AI to meet the specific needs of each customer. All feedback is categorized and duly sent to the brand in order to resolve the issue reported by the user,” he says.Luana Gonçalves, Reviews Intelligence product coordinator at RankMyApp, which analyzes and categorizes reviews on apps and promises to collect points for improvement based on feedback sent by users, in addition to optimizing the user experience.

At RankMyApp, after mapping the client's needs in each of the thousands of reviews, a customized classification tree is created. From there, the AI identifies the central theme of the comments and the associated sentiment, according to the characteristics of the business, reaching a deeper level of detail that can reveal the root of the problem.

It is at this moment that various operations of the responsible brand integrate into the solution, whether in improving the app itself or in the business as a whole, such as logistics, billing, or even the products themselves. "It's not a simple process; we train the AI so that it categorizes what is necessary for the client and not just what is best for the brand," says Luana.

However, as technology advances, a new dilemma emerges: can we rely on AI to turn data into real connections? According to the coordinator, the effectiveness of the tool depends on "really listening.""When it comes to data, especially satisfaction, it's essential to truly understand and act with purpose. Companies need to go beyond the numbers," he concludes.

ESG Guidelines for E-commerce Companies

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ESG Guidelines for E-commerce Companies

[dflip id="8969"]

In recent years, concern with environmental, social, and governance (ESG) issues has become increasingly central to business strategy, especially in the e-commerce sector. As consumers become more conscious and demanding regarding brands' sustainable and ethical practices, ESG guidelines emerge as an essential guide for building a more responsible and profitable future.

This e-book aims to provide a comprehensive overview of how e-commerce companies can integrate ESG principles into their operations. Through practical guidelines and inspiring examples, we will explore best practices to promote environmental sustainability, ensure social responsibility, and establish strong governance. By adopting these guidelines, companies not only meet consumer expectations but also position themselves as leaders in a rapidly changing market. Get ready to discover how implementing ESG strategies can boost growth and innovation in your e-commerce business.

Chatbot is a trend for 2025

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Chatbot is a trend for 2025

According to Gartner data, up to 89% of companies expected to stand out mainly in customer experience. In 2025, this statistic is expected to grow, considering the gradual increase in user demand. Here, rely on the technology ofchatbot It can be a great differentiator to increase sales and optimize customer service.

Chatbot is indispensable in customer service

With the world becoming increasingly digital, modernizing a business has gone from being a competitive advantage to a necessity. After all, anyone who wants to keep their brand relevant in the market needs to be a pioneer, including when adopting innovations in support.

In this scenario, different sectors face obstacles in their efforts to reduce operational costs and improve the experience of those seeking the enterprise, as well as increase operational productivity. "With Total IP, it is possible to increase efficiency by up to 45% through task automation. Additionally, Dynamic Robots operate 24 hours. It's not a dream to sleep while your e-commerce sells for you," comments Carlos H. Mencaci.CEO from Total IP.

For more mature companies, it is possible to integrate with legacy CRM or ERP systems that are easy to implement. Furthermore, we also offer interconnection with API’s various,web servicesfocusing on automatic screen opening with or without rescheduling calls. "We remain committed to a service of the highest quality, which is why we can develop special projects for database connection, for example," adds Mencaci.

3 advantages of having robots in customer service

To simplify the idea of implementation, Mencaci separated someadvantages of having this solution from Total IP. Look:

1) Improved productivity

One of the most important benefits is seen in increased productivity. After all, robotizing demands leads to faster and more accurate resolutions, saving time for many involved. As a consequence, the team and the company take off!

2) Excellence in customer experience

By modernizing internal procedures, it is possible to respond to the consumer quickly. To improve, the manager personalizes the support in any way they want, adding regional expressions, adjusting the tone of voice, choosing between female and male, for example. This results in greater satisfaction on the part of those seeking the business and, consequently, complete loyalty.

3) Process automation

They are capable of performing repetitive and low-value-added tasks autonomously, freeing up employees for more strategic and complex activities. In general, this is capable of increasing efficiency and also reducing errors throughout the process.

Indeed, this subject is essential for those who want to evolve. According to SuperOffice, 86% of respondents were willing to pay more for a better shopping experience. Furthermore, a PwC study pointed out: for 73%, this factor was essential in the decision to purchase the product or service. Therefore, it is a good idea to add achatbot for the organization.

Finally, the modernization of the business, mainly using robots, is a precursor to success. After all, with various tangible benefits, it is necessary to put this planning into action as an investment and not an additional cost.

ESG as a tool of economic protectionism

Patricia Punder
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ESG as a tool of economic protectionism

ESG criteria (environment, social, and governance) have gained global prominence as a set of guidelines for sustainable and socially responsible corporate practices. Despite its undeniable importance in promoting a more sustainable future, the debate is growing about how these criteria can be used as a justification for protectionist measures by countries or economic blocs.

ESG emerged as a set of standards aimed at assessing business operations from a sustainable and ethical perspective. Companies that adopt ESG practices commit to minimizing environmental impacts, promoting social equality, and maintaining transparent governance. These criteria have been widely adopted by investors, governments, and financial institutions as a benchmark for assessing long-term risks and performance.

However, as ESG standards become more established, concerns arise about their uneven application between countries, especially between developed and emerging economies. The lack of uniformity in criteria can create disguised trade barriers, resulting in a competitive disadvantage for companies from countries with greater capacity to adapt to ESG requirements.

To give an idea, a report from the World Trade Organization (WTO) revealed an increase in the growth of protectionist measures among G20 countries. This year, the value of trade covered by import restrictions in force was estimated at approximately US$ 2 trillion, representing 9.4% of global imports. Furthermore, the restrictions covered an estimated value of US$ 230.8 billion in merchandise exports in one year, representing 0.9% of global exports.

Countries can use ESG environmental criteria to justify the imposition of trade barriers, such as tariffs and import restrictions, citing environmental concerns. A recent example was the case of Carrefour's headquarters, which cited environmental issues to ban the import of Mercosur meat to its supermarkets in France. The use of environmental criteria may have been an excuse for larger economic issues occurring in France, mainly concerning local farmers who require significant subsidies to keep their respective businesses running. So, the question remains: is it an environmental issue or economic protectionism?

Developing countries often face difficulties in meeting ESG standards imposed by more advanced economies (this does not mean that these criteria are not essential for humanity). This could limit access to global markets if these countries do not make the necessary investments to meet the required environmental criteria. Raising the bar on ESG issues is very important, and developing countries should take this seriously.

Meanwhile, the use of environmental criteria as an excuse not to trade occurs as an economic and political tool to safeguard local production, especially when it cannot sustain itself alone but depends on high subsidies to survive. What demonstrates the existence of an artificial and unhealthy environment of economic niches in developed countries. Furthermore, if ESG criteria are perceived as tools of protectionism, their legitimacy may be questioned. This can further discourage the adoption of long-term sustainable practices.

To prevent the misuse of ESG as a protectionist tool, it is crucial to develop harmonized global standards. Institutions such as the World Trade Organization and the International Integrated Reporting Council can play a central role in creating universal criteria that consider the economic realities of different countries.

Although ESG criteria represent a significant advance in the pursuit of more sustainable and responsible development (or rather, the very survival of the planet), their use as a protectionist tool poses risks to global trade and the credibility of ESG practices. By addressing these challenges through harmonized global standards and promoting international dialogues, it is possible to mitigate negative impacts and ensure that ESG continues to be a positive force for the planet's future.

She started working with her grandfather at age 14. At 22, he became the CEO of the company

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She started working with her grandfather at age 14. At 22, he became the CEO of the company

When Larissa Isensee started working at her grandfather's textile factory, which bears his surname, at age 14, she could hardly imagine that, just over a decade later, she would be leading the business with a strategic vision that would make her a success. Today, at 26 years old, he is the CEO of the only industry in Brazil specialized in manufacturing circular looms for fabrics from outdated machines, offering cost savings to its clients.

Still a teenager, he took on the challenge of selling textile machines. "I always wanted to understand every detail of what I sold. Knowing how the machines worked was essential for me to be able to instill confidence in the customers," he says. Her dedication to improving her sales techniques and deeply understanding the products made her become a leader and sales expert at a very young age.

When her grandfather decided to retire, she saw an opportunity that few would dare to seize. At only 22 years old, he took over the company's governance, leasing the industry with the challenge of rebuilding it. According to the 8th editionWomen in the BoardroomA survey conducted by Deloitte, a global consulting and auditing firm, shows that only 6% of CEOs worldwide are women. "I never let myself be intimidated. What matters is how willing you are to learn and dedicate yourself," he/she/they says.

At the time, the factory was facing debts and a modest revenue of R$ 1.2 million per year. Larissa, with her sales experience, identified the biggest problem: communication with clients. "I knew we needed to change the way we connected with people. It was more than just selling; it was necessary to inform and detail to our customers about the circular loom and its advantages," he explains.

With this turning point, which was decisive for the growth of her new business, she restructured her team, investing in specialized training. "Each employee needs to be an expert. They are not there just to sell, but to answer questions and build trust," he/she/they emphasizes.

In just two years, the young CEO not only managed to renegotiate all of the industry's debts, but also triple revenue, which jumped to almost R$4 million in 2024.

One of the industry's differentiators is the manufacturing of circular looms using already obsolete machines, a unique feature in Brazil. This sustainable solution allows small entrepreneurs to save up to 70% on the initial investment, facilitating access to high-quality equipment.

Innovation and excellence in service not only consolidated your leadership in the national market but also opened up other frontiers. Today, it exports exclusive circular loom parts throughout Latin America, breaking barriers and bringing Brazilian expertise beyond our borders.

Young but determined, Larissa Isensee uses her sales expertise and leadership spirit to make her mark in the history of the Brazilian textile industry. For her, the secret to success lies in passion for what she does and the courage to innovate. "My greatest motivation has always been to show that, with knowledge and determination, it is possible to turn even the biggest challenges into opportunities."

Larissa's story is an inspiration to young entrepreneurs who dream of making a difference. "The future belongs to those who believe in the power of ideas and work responsibly. That is the message I want to leave for everyone," concludes the young CEO.

CleverTap Study Predicts Key Trends for Customer Engagement in 2025

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CleverTap Study Predicts Key Trends for Customer Engagement in 2025

CleverTap, a digital marketing platform specializing in user retention and engagement, has just published a report on the five main trends that could shape the customer marketing and engagement market in 2025. The material offers insights into the strategies that companies should adopt in the coming year to succeed in business.

Once celebrated, Generative AI (GenAI) saw the excitement around it diminish in just one year. Here are some of the main customer engagement and retention trends that will surely have an impact in 2025:

  • From “push” to “pull”: The wave of interactions driven by GenAI

With the mass adoption of GenAI in 2024, communication has become customer-led. Industries have witnessed a shift, with consumers using consultations as the primary form of interaction with brands. In 2025, this movement will become even more consolidated, shifting from click- and touch-driven interactions (push) to dynamic experiences based on conversational prompts and powered by GenAI (pull). Despite the reduction in the number of contact points for marketing professionals, the quality of interactions will become more important as companies learn to optimize them. GenAI will continue to increase efficiency, enabling brands to obtain real-time insights and feedback, making improvements more effective and faster.

  • Personalization vs. Privacy: Balancing the Approach

Customization is essential for marketing professionals. However, for today's customers, hyper-personalization only works when it is contextual and transparent. Thus, marketing professionals will need to adopt an approach that prioritizes privacy when creating meaningful experiences. Investing in mechanisms for first-party and zero-party data collection will be essential. By prioritizing transparency and protecting user data, companies can strengthen customer trust and loyalty.

  • Martech Evolution: From a Fixed Technology Stack to a Living Cartography

The Martech landscape is rapidly changing to meet new demands, but many companies still operate with fragmented technologies, composed of isolated tools. This creates challenges, as the failure of an effective solution can cause a domino effect throughout the system. The concept of "living cartography" emerges as a promising solution. This approach envisions a dynamic and interconnected ecosystem, where tools adapt and evolve in real time. For marketing professionals, this means greater agility to meet the growing demands of clients.

  • The Rise of AI Agents

AI agents represent the next evolution in this scenario and are expected to grow significantly in 2025. They go beyond basic answers, promoting smarter interactions. Companies will invest in this type of functionality to analyze real-time sentiments, personalize recommendations, and provide 24/7 multilingual support. Additionally, we will review AI profiles related to marketing professionals for activities such as customer support and sales. These so-called "co-pilots" will give companies a competitive advantage by automating tasks and optimizing workflows.

  • Focus on retention rather than acquisition

The current economic and geopolitical situation, along with changes in customer priorities, has made acquiring new users more expensive and challenging. Therefore, companies are recognizing the value of customer loyalty, replacing the "growth at any cost" mindset with a focus on retention. Beyond hyper-personalization, brands will continue to innovate in their loyalty and incentive programs to meet expectations.

Anand Jain, Co-Founder and Chief Product Officer at CleverTap, comments:

“The promise of AI in marketing will truly come to life by 2025, transforming from a mere disruptor to a trusted enabler that drives authentic, customer-driven engagement. As brands navigate this new paradigm, success will depend on genuine connections and balancing personalization with privacy, while remaining adaptable to customer demands. At CleverTap, we remain committed to guiding businesses through these transformations, helping them advance their capabilities and build lasting, meaningful relationships with their customers.”

Click hereto download the report: The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.

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