Changes in consumption habits, technological advancements and a growing demand for personalization have transformed the delivery sector in recent years. Now, it is possible to buy even non-food items, receive recommendations based on habits and track delivery drivers accurately. In 2025, these trends should consolidate, redefining standards and opening new business opportunities for establishments that make deliveries
According to a study by Ticket, 40% of Brazilians order food via delivery and 11% make one to two orders per week, what shows the strength of segment e, consequently, competitiveness. Companies that embrace new practices are able not only to keep up with market changes, but also create differentiators. That's why, innovation and adaptation are essential to stand out in such a dynamic sector, affirms Vinícius do Valle, Marketing Coordinator of Gaudium, startup specialized in the mobility and delivery sectors
From this perspective, the specialist highlights the main trends that are expected to shape the sector in 2025. Check it out
1- Expansion of ultrafast delivery
THEquick commerce(or q-commerce), model that promises deliveries in up to 30 minutes, it stands out as one of the major bets for 2025. This modality has gained strength with the use of strategically located urban warehouses and advanced technologies, as artificial intelligence for route optimization. High demand products, such as supermarket items and ready meals, are among the main beneficiaries
2- Innovative and accessible payments
The financial sector will play a strategic role in the evolution of delivery in 2025. The popularization of digital wallets, cryptocurrencies and biometric payment systems brought more agility and security to the checkout process. In addition to making transactions faster, these solutions meet a growing population that seeks more inclusive and modern payment methods
3- Integration of super apps
Super apps, platforms that concentrate various services in a single environment, will continue to transform the market next year. Companies in the sector are already combining functionalities such as transportation, entertainment and shopping for electronic products, creating an integrated and comprehensive ecosystem. This approach has provided greater convenience to users and boosted engagement with the platforms
4- Sustainability as a priority
Sustainability continues to be a central issue in the delivery sector. In 2025, an advancement in the use of biodegradable packaging is expected, reusable or made from recycled materials. Furthermore, the adoption of electric vehicles and bicycles for urban deliveries contributes to the reduction of carbon emissions, aligning with global sustainability and environmental responsibility goals
"The sector has shown a remarkable ability to keep up with the changes of recent years". This continuous adaptation highlights the economic importance of the segment, while demonstrating its ability to implement innovations to meet the new demands of consumers and market dynamics, concludes Valle
