When Larissa Isensee started working at her grandfather's textile factory, which bears his surname, at age 14, she could hardly imagine that, just over a decade later, she would be leading the business with a strategic vision that would make her a success. Today, at 26 years old, he is the CEO of the only industry in Brazil specialized in manufacturing circular looms for fabrics from outdated machines, offering cost savings to its clients.
Still a teenager, he took on the challenge of selling textile machines. "I always wanted to understand every detail of what I sold. Knowing how the machines worked was essential for me to be able to instill confidence in the customers," he says. Her dedication to improving her sales techniques and deeply understanding the products made her become a leader and sales expert at a very young age.
When her grandfather decided to retire, she saw an opportunity that few would dare to seize. At only 22 years old, he took over the company's governance, leasing the industry with the challenge of rebuilding it. According to the 8th editionWomen in the BoardroomA survey conducted by Deloitte, a global consulting and auditing firm, shows that only 6% of CEOs worldwide are women. "I never let myself be intimidated. What matters is how willing you are to learn and dedicate yourself," he/she/they says.
At the time, the factory was facing debts and a modest revenue of R$ 1.2 million per year. Larissa, with her sales experience, identified the biggest problem: communication with clients. "I knew we needed to change the way we connected with people. It was more than just selling; it was necessary to inform and detail to our customers about the circular loom and its advantages," he explains.
With this turning point, which was decisive for the growth of her new business, she restructured her team, investing in specialized training. "Each employee needs to be an expert. They are not there just to sell, but to answer questions and build trust," he/she/they emphasizes.
In just two years, the young CEO not only managed to renegotiate all of the industry's debts, but also triple revenue, which jumped to almost R$4 million in 2024.
One of the industry's differentiators is the manufacturing of circular looms using already obsolete machines, a unique feature in Brazil. This sustainable solution allows small entrepreneurs to save up to 70% on the initial investment, facilitating access to high-quality equipment.
Innovation and excellence in service not only consolidated your leadership in the national market but also opened up other frontiers. Today, it exports exclusive circular loom parts throughout Latin America, breaking barriers and bringing Brazilian expertise beyond our borders.
Young but determined, Larissa Isensee uses her sales expertise and leadership spirit to make her mark in the history of the Brazilian textile industry. For her, the secret to success lies in passion for what she does and the courage to innovate. "My greatest motivation has always been to show that, with knowledge and determination, it is possible to turn even the biggest challenges into opportunities."
Larissa's story is an inspiration to young entrepreneurs who dream of making a difference. "The future belongs to those who believe in the power of ideas and work responsibly. That is the message I want to leave for everyone," concludes the young CEO.
