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Nuclea announces Ricardo Dias Gomes as new Executive Superintendent of Business

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Nuclea announces Ricardo Dias Gomes as new Executive Superintendent of Business

Núclea, a tech company specializing in digital transaction infrastructure solutions and data intelligence, announces the appointment of Ricardo Dias Gomes, former B3, Citibank, and CSD, as Executive Superintendent of Business. He will be responsible for the over-the-counter market unit, expanded after the acquisition of CRT4's operation in 2024.

Over time, Brazilian capital and financial markets have become more complex, and there are great opportunities for market infrastructures, such as Núclea, to accelerate the development of new products and processes with innovation and in accordance with current regulations. I am excited to join this mission of making Núclea an increasingly relevant player in this market, says the executive.

With extensive experience in financial market infrastructure services, he holds a degree in Business Administration, an Executive MBA from Insper, and executive certifications from ISE Business School. With over 25 years of experience in the financial market, he worked at Citibank in operational Treasury areas, dealing with Foreign Exchange, Fixed Income, and Derivatives products, among others.  

He was one of the leaders of BM&FBOVESPA's initiative to develop competition with the then Cetip, achieving significant results in positioning infrastructure solutions for the organized over-the-counter market.  

With the creation of B3, I had the opportunity to work on-site with Cetip's operations, actively participating in the integration process of the two companies. More recently, he integrated into the commercial area of CSD BR, developing the points of contact with clients.

What is the use of chatbot in the beauty sector?

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What is the use of chatbot in the beauty sector?

The beauty industry in Brazil is recognized for its ahead-of-its-time progress compared to other countries. Here, aesthetic clinics offer clients increasingly technological and innovative treatments. However, for this modern experience to also be part of the service stage, thechatbot It became a universal solution for the businesses in this sector.

What are thechatbots?How do they relate to the area of beauty and aesthetics?

YouchatbotsThey are computer programs designed to interact with users through automated conversations, either via messaging or voice. These systems can be pre-programmed with limited response options or use artificial intelligence and natural language processing to respond to user requests in a manner similar to human conversation. They can be integrated into different platforms, such assitesmessaging apps and social networks. Therefore, they are essential in optimizing customer service," adds Giovane Oliveira, CTO of Total IP.

In competitive market blocks, it is necessary to understand how to stand out. For Oliveira, the experience with the client, in a space beautymust deliver not only results but also prompt service. The faster you provide support for the needs of the audience, the greater the satisfaction. Therefore, the application of technology from the first contact tends to favor this aspect. Thus, due to the readiness of this tool, thechatbotshave become allies of beauty professionals and businesses”, reinforces the specialist intech.

In this way, the possibility of personalizing thebots It makes the tool flexible and useful in different markets, and that includes care. Check out four ways to apply thesoftwarein the consumer experience:

Scheduling:The scheduling can be automated. In other words, the person interested in scheduling the procedure can activate a command to view the available dates and select one.

Doubts:When a space offers different procedures or products, especially related to personal care, there are doubts about the process, results, costs, among others. In these cases, technology can be applied to answer these questions without involving an attendant.

Notices:It is possible to program alerts about space, rules, promotions, service pauses, price increases, among others. THEbot Can contact all consumers at the same time and, if necessary, resolve any uncertainties.

Messages and tips:Those who take care of themselves love to receive new guidance on how to increase well-being. With the mechanism, it becomes easier to maintain the relationship.

Aesthetic clinics are on the rise in Brazil

Investment in the aesthetics and beauty sector is on the rise, especially among small and micro-entrepreneurs. From January to September 2024, Brazil experienced significant growth, with the opening of over 170,000 small businesses, including hairdressers, manicurists, pedicurists, and cosmetic specialty stores. According to data from the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), the number is an average of 700 new establishments per day, or nearly 30 per hour.

Another analysis, conducted by Modor Intelligence, shows a favorable projection for the segment in the coming years. According to the figures, the size of the Brazilian beauty and personal care products market is estimated at US$ 33.14 billion in 2024 and is expected to reach US$ 44.03 billion by 2029. "This medium constantly observes the pains of the public and produces in favor of their well-being and self-esteem. Therefore, those who enter this space with the intention of generating profit and attracting clients must be dynamic and up-to-date with new digital solutions," concludes Oliveira.

CloudWalk closes 2024 with R$2.7 billion in revenue and triples net profit driven by AI and blockchain

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CloudWalk closes 2024 with R$2.7 billion in revenue and triples net profit driven by AI and blockchain

It was a remarkable year for CloudWalk, a global fintech responsible forInfinitePayand byJIM.com.The company closed 2024 with R$ 2.7 billion in revenue, a 67% increase compared to the previous year. Even more impressive, CloudWalk tripled its net profit, reaching R$ 339 million — a direct result of the strategic focus on AI and blockchain. With an annualized revenue of R$ 3.4 billion in December, CloudWalk demonstrates how deep AI integration can boost robust growth.

In 2024, approximately 50% of CloudWalk's revenue came from products launched in the last two years. "We have expanded our offering of smart credit, instant payments, and automatic price negotiation. At the same time, we have observed a significant adoption of Tap to Pay, which turns smartphones into payment terminals for free," says Luis Silva, CEO and founder of CloudWalk. The practical result is that the base of entrepreneurs at InfinitePay in Brazil has tripled, reaching 3 million by the end of 2024.

Efficient learning through AI

According to Silva, CloudWalk's growth depends on a robust feedback cycle that directly connects the company's AI models to InfinitePay. "Each transaction provides crucial data back to our AI pipeline — covering agents, credit policy, fraud prevention, and growth strategies," explains Silva. This continuous flow of information creates a self-sustaining cycle: with more use, we see a constant improvement in our AI models, which have an increasingly greater impact. And, thanks to our proprietary technology, the entire process is highly secure and fully automated, allowing clients to access services instantly, without barriers. The system not only adapts to each interaction to meet current needs but also discovers new product and service opportunities at an accelerated pace.

Powering this data-driven approach is Stratus, CloudWalk’s innovative blockchain platform.

Designed to process 1,800 transactions per second and scale indefinitely with advanced technologies such as sharding and multi-raft consensus, Stratus ensures speed, security, and efficiency. It provides a secure environment for sensitive financial operations, allowing only authorized participants to validate the transactions. Its compatibility with smart contracts enables the seamless execution of advanced financial tasks, while its architecture can handle up to 160 million transactions per day. This powerful infrastructure forms the backbone of CloudWalk's AI ecosystem, fostering continuous improvements and enabling cutting-edge innovations that benefit InfinitePay users and beyond.

Increased revenue and efficiency per employee

The results position CloudWalk among the most efficient global fintechs in terms of revenue per employee. With an annualized revenue of R$ 3.4 billion and just over 590 employees, the company is about to reach the milestone of US$ 1 million in revenue per employee — a level achieved by few companies worldwide — without resorting to layoffs.

“While we tripled our seller base and net profit, our team only grew by about 20%. We achieved this by empowering employees to co-create with our proto-AGI agents, an embryonic stage of Artificial General Intelligence, the next evolutionary step in AI,” adds Silva.

In 2024, CloudWalk employees created over 40 internal AI agents, covering engineering, marketing, operations, and customer service. "True innovation is not in replacing people, but in empowering them to work alongside AI agents — learning from them and leveraging the best of both worlds," says Silva.

International expansion

The year 2024 also marked CloudWalk's debut in the United States, with the Jim.com pilot, an app designed for micro and small entrepreneurs, which uses AI, Tap to Pay, and instant payments. After a promising pilot, the company plans to expand its presence to other regions of the US in early 2025.

“We remain committed to building a global payments network. After the initial launch, we are ready to accelerate our presence in the US market, while maintaining our mission to offer innovative financial solutions to entrepreneurs and business owners around the world,” concluded Silva.

São Paulo government opens 1 million vacancies for Artificial Intelligence course

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São Paulo government opens 1 million vacancies for Artificial Intelligence course

The Government of São Paulo, through the Secretariat of Economic Development (SDE), is accepting applications for 1 million places on a free course inArtificial intelligence. Interested parties must register by March 31st on the website do Qualifica SP program www.qualificasp.sp.gov.br.

Titled "AI For Everyone," the course is offered in partnership with StartSe in an online asynchronous format, allowing students to take it whenever and wherever they want.

The learning journey is divided into four modules. The first demystifies AI, demonstrating that anyone can use it. The second one teaches how to integrate it into daily life. The third one addresses the creation of applications to transform everyday activities into more productive processes. Finally, the last stage focuses on updating and using different tools.

“Artificial Intelligence is here to stay and we want everyone to know about this topic. That’s why we’re offering 1 million places on this free introductory course for those who want to stand out and prepare for the new demands of the market,” says Jorge Lima, Secretary of Economic Development.

Residents of the state of São Paulo who are literate can participate; there are no minimum or maximum age requirements. The start is immediate after registration. The course has a total of four hours of learning and can be completed in up to three months. In the end, students will receive a certificate issued by StartSe.

“The transformation we are experiencing with AI surpasses the industrial and agricultural revolutions. This partnership with the Government of São Paulo shows that it is a matter of public policy. Our idea is that people can study better, evolve professionally and develop faster by knowing how to use the full potential of this technology”, comments Junior Borneli, CEO and Founder of StartSe.

Service:

Registration for Qualifica SP AI course

Prazo: until 31/03

Site: www.qualificasp.sp.gov.br

The Future of Automation and RPA in 2025: Innovation, Efficiency and Digital Transformation

Fernando Baldin
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The Future of Automation and RPA in 2025: Innovation, Efficiency and Digital Transformation

Automation and RPA (Robotic Process Automation) continue to transform companies around the world, serving as fundamental pillars in the digital revolution. By 2025, these technologies are expected to advance even further, driven by innovations in artificial intelligence (AI), system integration, and demand for operational efficiency.

Advanced integration between RPA and generative AIis becoming one of the most significant advances. Robots will not only perform repetitive tasks but also learn to handle more complex situations, adapting in real time. This will include the ability to generate content, interpret texts, and offer solutions based on contextual analyses, expanding the range of automation applications.

A hyperautomation, which combines RPA, AI, machine learning (ML), and data analysis tools, will continue to be an increasing trend. Companies will seek to automate not only isolated tasks but entire end-to-end processes. This includes everything from data collection and organization to decision-making based on insights, promoting efficiency and cost reduction.

Democratization of automationthrough "low-code" and "no-code" tools, which will enable professionals without advanced technical knowledge to create and implement automated solutions. This democratization will enable small and medium-sized enterprises to adopt automation in their processes, reducing entry barriers and accelerating digital transformation across various sectors.

The growingadoption of cloud solutionsIt will also influence the automation market. Cloud-based RPA platforms will enable greater scalability, flexibility, and cost-effectiveness. Companies will be able to implement and manage robots remotely, integrating systems from different locations with agility and security.

A sustainabilityit will become an increasingly important factor in the adoption of automation technologies. Companies will seek to reduce resource consumption and optimize processes to minimize environmental impacts. RPA solutions will be developed to promote energy efficiency, emissions monitoring, and sustainable resource management.

With the increase in automation and data collection,cybersecurity and governanceThere will be critical areas. Companies will invest in RPA solutions that incorporate robust data protection mechanisms, as well as tools that ensure compliance with regulations such as GDPR and LGPD.

Collaborative robots, or "cobots," that work side by side with humans, will be more used. These robots will be programmed to interact with employees safely and efficiently, increasing productivity and optimizing tasks that require a combination of human skill and automation.

Expansion into emerging sectors, such as health, education, and agriculture, will see greater adoption of RPA. In healthcare, for example, robots will be used to manage patient records, schedule appointments, and process insurance more efficiently. In agriculture, it will be possible to integrate automation to monitor harvests and optimize resource use.

The automation and RPA market for 2025 promises significant advances, redefining how companies operate and interact with technology. Trends point to smarter, more accessible, and sustainable automation, focusing on integration, security, and positive environmental impact. Companies that embrace these innovations will be better positioned to thrive in an increasingly automated world.

The acceleration of these trends also reinforces the importance of a collaborative approach among multidisciplinary teams, ensuring that the implementation of solutions is aligned with the strategic objectives of organizations. Furthermore, the impact of automation is not limited to productivity but also influences how professionals relate to work, paving the way for new skills and roles more focused on strategies and innovations.

Corporate governance as a fundamental pillar of ESG practices

Isabella Rücker Curi
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Corporate governance as a fundamental pillar of ESG practices

ESG (Environmental, Social, and Governance) practices are essential to strengthen a company's reputation and credibility. In the current market, organizations that invest in and stand out in the area are frequently cited as leaders in social and environmental responsibility, achieving positive impacts in their operations and, consequently, in their financial results.

The commitment to ESG criteria has a significant impact on corporate governance, leading to important changes in how companies are managed, evaluated, and perceived by society. Practices require the implementation of clear metrics and indicators, which strengthens accountability and promotes greater transparency in operations and corporate processes.

Decision-making becomes based on risks (environmental, social, and regulatory), which contributes to promoting business sustainability. Furthermore, companies that follow ESG practices prioritize engagement withstakeholders– such as investors, customers, employees and communities – who begin to see them as more responsible and committed.

The greatest confidence ofstakeholdersFosters a more inclusive dialogue, considering diverse needs and expectations. This alignment with contemporary values fosters identification and admiration among both consumers and investors, not to mention society in general. Sustainable and ethical practices reduce the risk of scandals, environmental damage, and inappropriate practices, strengthening the positive perception of the brand.

Regarding investors specifically, it is already proven that they prefer companies with good governance and sustainability practices. Regarding the current consumption pattern, several studies show that modern consumers prefer brands that demonstrate responsibility. Meanwhile, employees of organizations committed to good practices tend to feel prouder of their work and, in this way, be more motivated and productive.

However, for the results to be truly achieved, engagement must be genuine. Today, much is being said about thegreen washingand thesocial washingpractices in which, respectively, companies attempt to create a false impression of commitment to issues related to environmental sustainability and important social causes. Run away from them! Anything involving the dissemination of deceptive messages or campaigns is highly harmful. A genuine commitment to ESG practices is the secret to a long and prosperous journey.

LinkedIn Ads boosts B2B companies' revenue by up to 35%, says expert

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LinkedIn Ads boosts B2B companies' revenue by up to 35%, says expert

B2B market entrepreneurs have discovered LinkedIn Ads as an essential tool to boost results. Campaigns carried out on the platform have generated over 1.7 million leads and resulted in revenue exceeding R$ 100 million – an increase of up to 35% – for companies across various sectors, from technology to bakeries with corporate sales, according to Raizhe data.

LinkedIn, which records an annual growth rate of about 15%, according to the platform itself, stands out as one of the social networks with the greatest global expansion. This evolution, combined with still low competition on LinkedIn Ads, creates a fertile ground for B2B companies seeking to increase the effectiveness of their campaigns.

“The CTR on LinkedIn can be up to 40 times higher than on other platforms, which makes it unbeatable in terms of efficiency. It is an ideal platform for high-value businesses, where customers are more willing to interact and invest,” he says.Gabriel Preuss, CEO of Raizhe Digital Projects and LinkedIn Ads specialist.

While other systems face increasing challenges such as high costs and low predictability of results, LinkedIn Ads offers stability and predictability for B2B companies. The highly precise targeting capability allows reaching the right audience at the right time, which directly reflects on campaign results. "Raizhe, for example, doubled in size over the past three years, with most sales coming from campaigns on LinkedIn. This proves how the platform is a game-changer for companies that invest in innovation and strategy in the digital market," comments Preuss.

This relevance is reflected in the fact that over 70% of marketing professionals see LinkedIn as a reliable source for a good return on investment, according to Hootsuite – a milestone that consolidates the platform as essential for those seeking greater control over qualified lead generation and revenue predictability. "LinkedIn Ads is more powerful than most businesses imagine. Considering that the coming years will be marked by an increasingly complex market, this tool will no longer be an option; but a necessity," concludes the expert.

Gazin is elected, for the second time, the Best Retail Company to Work for in Brazil by GPTW

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Gazin is elected, for the second time, the Best Retail Company to Work for in Brazil by GPTW

The Gazin Group was elected, for the second consecutive year, the best retail company to work for in Brazil in the categorySuper Large(companies with more than 10,000 employees), according to the ranking ofGreat Place to Work (GPTW). The award ceremony took place yesterday (02/03), in São Paulo, during a ceremony that brought together representatives of the main companies in the retail sector.

“Being recognized once again as the best company to work for in retail by GPTW fills us with pride. This award reaffirms our commitment to maintaining an exceptional work environment, valuing each employee and promoting an organizational climate of excellence,”highlightsGilmar Alves de Oliveira, president of the Gazin Group.

“This award is not only an achievement for the Gazin Group, but also a testament to the spirit of excellence and collaboration that permeates the entire organization,” he adds.

The award is part of the 11th GPTW Retail annual ranking, which recognizes organizations that led the creation of healthy work environments in 2024, such as prioritizing well-being and employee satisfaction, as well as companies that developed innovative practices to nurture and value the contributions of professionals at all stages of their careers. Four categories are evaluated: small, medium, large, and super companies.

Gazin is a company that values its employees and encourages the team, focusing on social inclusion and diversity. The Group is fully aware of its mission in the social sphere and, therefore, invests in various charitable actions, such as campaigns.Painting the 7th and October is 10, carried out last year, allocated more than 3 million in donations to Apae (Association of Parents and Friends of the Exceptional) and hospitals that treat cancer patients.

Expansion and growth of the Gazin Group

The year 2024 marked a period of strong growth for Gazin. The company inaugurated18 new stores, expanded its industrial presence with the opening of anew factory in Araguatins (TO)– considered one of the most modern industrial parks in the country – and expanded its logistics structure with two newDistribution Centers, inAraguatins (TO) and Santarem (PA). In addition, the company advanced in the financial sector with the expansion ofGazin Bank, its digital bank, and the launch ofGazin credit card.

Currently, the Gazin Group is composed of11 companies, 10 industries, 23 Distribution Centers and more than 360 retail stores, acting in14 Brazilian states: United States, ...

The success in 2024 consolidates the Gazin Group as one of the biggest players in the national market, preparing for an even more promising 2025, the year in which it celebrates 60 years of history, with a focus on innovation, sustainability and expansion.

Intelipost registers record growth in 2024 and stands out in the freight and delivery management sector

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Intelipost registers record growth in 2024 and stands out in the freight and delivery management sector

Intelipost, a company in the freight and delivery management sector, announced its financial results for the year 2024, revealing a historic 60% growth in new revenue compared to the previous year. This amount represents 30% of the company's recurring revenue, consolidating its leading position in the market and demonstrating the effectiveness of its business model.

In addition to its exceptional financial performance, Intelipost also achieved a significant increase in its Net Promoter Score (NPS), reaching 74 points by the end of 2024. This result represents an impressive 75-point growth over the past two years and reflects the company's unwavering commitment to excellence in the experience of its over 700 clients.

Leandro Gravena, CFO & COO of Intelipost, expressed his confidence for the year 2025, stating: “We had a record year of sales at Intelipost and the highest NPS in the history of the group. For 2025, we are super confident that we will break these records again in sales and NPS. Throughout 2024, we built a strong foundation in data and AI, such as Control Tower 360 and Optimize, which are bringing a lot of value to current customers and are attracting many new customers to our base”.

With a already significant market share, Intelipost reaffirms its leadership position in the freight and delivery management sector. The company remains focused on its mission to simplify and empower logistics for businesses of all sizes, offering innovative and efficient solutions to meet market demands.

Intelipost's exceptional results in 2024 demonstrate the clients' confidence in their solutions and the company's ability to adapt to industry changes. With continuous investments in technology and a highly qualified team, Intelipost is well positioned to face future challenges and continue driving innovation in the logistics segment.

The first AI platform to solve problems between consumers and companies arrives in Brazil

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The first AI platform to solve problems between consumers and companies arrives in Brazil

An innovative solution arrives in the Brazilian market to transform the way consumers interact with companies. THESolve AIIt is the first national platform dedicated to solving large-scale problems using artificial intelligence. Developed on the AI first model, it is exclusively dedicated to resolving issues between consumers and companies. Using artificial intelligence, the platform promises to simplify processes and eliminate frustrations such as wrongful charges, service failures, and discrepancies in accounts, offering a modern and effective alternative to the rigid and time-consuming customer service via SAC.

Created to make life easier for consumers,Solve AIActs as a free virtual assistant, specialized in consumer rights and available 24 hours a day.THESolve AIcomes with the conviction that consumers do not just want to complain, but to resolve their problems quickly and efficiently“, says Vicente Camilo, founder of the platform.

When starting the process, the customer accesses the platformSolve AIand reports your problem directly. The system captures all the information, interprets the complaint in detail, and provides instant feedback. After user approval, the platform takes various actions to resolve the reported issue. She can call the company in the consumer's name and speak with the representative to resolve the issue, promote reconciliation between the consumer and the companies, and even prepare an initial petition for the consumer to access the courts.  

The purpose of theSolve AIIt's not about generating an avalanche of new lawsuits in the courts, pitting consumers against companies. On the contrary, the goal is to facilitate the resolution of issues before they even become a problem for companies. As long as the company registers the business rules within the system, Resolva will seek resolution and reconciliation with the consumer across different channels.In addition to providing a simplified experience for users, our platform offers companies a structured and effective way to handle complaints, helping to improve their internal processes. We are introducing an innovative approach that streamlines problem-solving, reduces costs, increases satisfaction levels, and promotes constructive collaboration between consumers and companies.“, explains Vicente.

THESolve AIIt was launched in January 2025, covering the telecommunications market. Until June 2025, it will establish its presence in the main customer experience (CX) markets: telecommunications, e-commerce, banking and financial services, and aviation. In order to expand even further, the platform will extend its operations to other relevant CX markets by December 2025. During the testing period, theSolve AIAchieved a resolution rate of 80% with a Net Promoter Score (NPS) of 90, illustrating customer and business satisfaction in resolving a wide range of issues they face. The goal now is to scale up and solve more than 500,000 problems by the end of the year.

The platform ensures strict protection of consumer data, strictly following the guidelines established by the General Data Protection Law (LGPD).Ensuring the privacy and security of users' personal information is a core priority for the platform, which implements robust measures to protect sensitive data throughout the entire process of interacting and resolving issues with operators.”, reinforces Vicente.

Committed to effectively resolving consumer issues through artificial intelligence, Resolva AI promises to simplify users' lives and positively strengthen the relationship between consumers and companies. With ambitious expansion plans into new sectors, the platform positions itself as a facilitator of quick solutions and a catalyst for the modernization and continuous improvement of the consumer experience in Brazil.

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