B2B market entrepreneurs have discovered LinkedIn Ads as an essential tool to boost results. Campaigns conducted on the platform have already generated more than 1,7 million leads and resulted in revenue exceeding R$ 100 million – a boost of up to 35% – for companies in various sectors, from technology to bakeries with corporate sales, according to data from Raizhe.
LinkedIn, which records a growth rate of about 15% per year, according to the platform itself, stands out as one of the social networks with the greatest global expansion. This evolution, allied to still low competition in LinkedIn Ads, creates a fertile ground for B2B companies looking to increase the effectiveness of their campaigns
"The CTR on LinkedIn can be up to 40 times higher than on other platforms", what makes it unbeatable in terms of efficiency. It is an ideal platform for high-value businesses, where customers are more willing to interact and invest, mentionGabriel Preuss, CEO of Raizhe Digital Projects and LinkedIn Ads specialist
While other systems face increasing challenges, such high costs and low predictability of results, LinkedIn Ads offers stability and predictability for B2B companies. The highly precise segmentation capability allows reaching the right audience at the right time, what directly reflects on the results of the campaigns. "The Raizhe", for example, doubled in size in the last three years, with most of the sales coming from campaigns on LinkedIn. This proves how the platform is a game changer for companies that bet on innovation and strategy in the digital market, comment Preuss
This relevance is reflected in the fact that more than 70% of marketing professionals see LinkedIn as a reliable source for achieving a good return on investment, according to Hootsuite – framework that consolidates the tool as essential for those seeking greater control over the generation of qualified leads and revenue predictability. "LinkedIn Ads is more powerful than a large portion of businesses imagine". Considering that the coming years will be marked by an increasingly complex market, this tool will no longer be an option; "and it is a necessity", concluded the expert
