B2B market entrepreneurs have discovered LinkedIn Ads as an essential tool to boost results. Campaigns carried out on the platform have generated over 1.7 million leads and resulted in revenue exceeding R$ 100 million – an increase of up to 35% – for companies across various sectors, from technology to bakeries with corporate sales, according to Raizhe data.
LinkedIn, which records an annual growth rate of about 15%, according to the platform itself, stands out as one of the social networks with the greatest global expansion. This evolution, combined with still low competition on LinkedIn Ads, creates a fertile ground for B2B companies seeking to increase the effectiveness of their campaigns.
“The CTR on LinkedIn can be up to 40 times higher than on other platforms, which makes it unbeatable in terms of efficiency. It is an ideal platform for high-value businesses, where customers are more willing to interact and invest,” he says.Gabriel Preuss, CEO of Raizhe Digital Projects and LinkedIn Ads specialist.
While other systems face increasing challenges such as high costs and low predictability of results, LinkedIn Ads offers stability and predictability for B2B companies. The highly precise targeting capability allows reaching the right audience at the right time, which directly reflects on campaign results. "Raizhe, for example, doubled in size over the past three years, with most sales coming from campaigns on LinkedIn. This proves how the platform is a game-changer for companies that invest in innovation and strategy in the digital market," comments Preuss.
This relevance is reflected in the fact that over 70% of marketing professionals see LinkedIn as a reliable source for a good return on investment, according to Hootsuite – a milestone that consolidates the platform as essential for those seeking greater control over qualified lead generation and revenue predictability. "LinkedIn Ads is more powerful than most businesses imagine. Considering that the coming years will be marked by an increasingly complex market, this tool will no longer be an option; but a necessity," concludes the expert.
