The beauty sector in Brazil is recognized for its advancement ahead of other countries. Here, aesthetic clinics offer clients increasingly technological and innovative treatments. However, for this modern experience to also be part of the service stage, thechatbot became a catch-all solution for businesses in this field.
What are thechatbots? How they relate to the field of beauty and aesthetics
Youchatbotsthey are computer programs designed to interact with users through automated conversations, whether by message or voice. These systems can be pre -programmed with limited response options, they will use artificial intelligence and natural language processing to respond to user requests in a way similar to a human conversation. "They can be integrated into different platforms", assites, messaging apps and social networks. That's why, are fundamental in optimizing customer service, completes Giovane Oliveira, Technology Director of Total IP
In competitive market segments, it is necessary to understand how to stand out. For Oliveira, the experience with the customer, in a space beauty, must deliver not only results, but also a quick service. The faster you provide support for the needs of the audience, satisfaction is guaranteed. That's why, the application of technology from the first contact tends to favor this aspect. Thus, due to the readiness of this tool, thechatbots"they became allies of professionals and aesthetic businesses", reinforces the specialist intech.
In this way, the possibility of customization of thebots makes the tool flexible and useful in different markets and this includes care. Check out four ways to apply thesoftwarein the consumer experience:
Scheduling:the selection of schedules can be automated. That is to say, the interested party in scheduling the procedure can activate a command to view the available dates and select one.
Doubts:when a space offers different procedures or products, especially related to personal care, there are doubts about the process, results, values, among others. In these cases, technology can be applied to answer these questions without contacting an attendant.
Notices:it is possible to schedule alerts about space, rules, promotions, breaks in service, increase in values, among others. THEbot can contact all consumers at the same time and, if necessary, heal possible uncertainties.
Messages and tips:who takes care of themselves, loves to receive new guidance on how to enhance well-being. With the mechanism, it becomes easier to maintain the relationship.
Aesthetic clinics are on the rise in Brazil
Investment in the beauty and aesthetics sector is on the rise, especially among small and micro-entrepreneurs. From January to September 2024, Brazil witnessed significant growth, with the opening of more than 170 thousand small businesses, including hairdressers, manicures, pedicures and specialized cosmetics stores. According to data from the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), the value is an average of 700 new establishments per day, or almost 30 per hour.
Another analysis, made by Modor Intelligence, shows a favorable projection in the segment for the coming years. According to the numbers, the size of the Brazilian market for beauty and personal care products is estimated at US$ 33,14 billion in 2024 and is expected to reach US$ 44,3 billion by 2029. "This medium constantly observes the public's pains and produces in favor of their well-being and self-esteem". Therefore, whoever enters this space with the intention of generating profit and attracting clientele, "it must be dynamic and updated with new digital solutions", finishes Oliveira
