The beauty industry in Brazil is recognized for its ahead-of-its-time progress compared to other countries. Here, aesthetic clinics offer clients increasingly technological and innovative treatments. However, for this modern experience to also be part of the service stage, thechatbot It became a universal solution for the businesses in this sector.
What are thechatbots?How do they relate to the area of beauty and aesthetics?
YouchatbotsThey are computer programs designed to interact with users through automated conversations, either via messaging or voice. These systems can be pre-programmed with limited response options or use artificial intelligence and natural language processing to respond to user requests in a manner similar to human conversation. They can be integrated into different platforms, such assitesmessaging apps and social networks. Therefore, they are essential in optimizing customer service," adds Giovane Oliveira, CTO of Total IP.
In competitive market blocks, it is necessary to understand how to stand out. For Oliveira, the experience with the client, in a space beautymust deliver not only results but also prompt service. The faster you provide support for the needs of the audience, the greater the satisfaction. Therefore, the application of technology from the first contact tends to favor this aspect. Thus, due to the readiness of this tool, thechatbotshave become allies of beauty professionals and businesses”, reinforces the specialist intech.
In this way, the possibility of personalizing thebots It makes the tool flexible and useful in different markets, and that includes care. Check out four ways to apply thesoftwarein the consumer experience:
Scheduling:The scheduling can be automated. In other words, the person interested in scheduling the procedure can activate a command to view the available dates and select one.
Doubts:When a space offers different procedures or products, especially related to personal care, there are doubts about the process, results, costs, among others. In these cases, technology can be applied to answer these questions without involving an attendant.
Notices:It is possible to program alerts about space, rules, promotions, service pauses, price increases, among others. THEbot Can contact all consumers at the same time and, if necessary, resolve any uncertainties.
Messages and tips:Those who take care of themselves love to receive new guidance on how to increase well-being. With the mechanism, it becomes easier to maintain the relationship.
Aesthetic clinics are on the rise in Brazil
Investment in the aesthetics and beauty sector is on the rise, especially among small and micro-entrepreneurs. From January to September 2024, Brazil experienced significant growth, with the opening of over 170,000 small businesses, including hairdressers, manicurists, pedicurists, and cosmetic specialty stores. According to data from the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), the number is an average of 700 new establishments per day, or nearly 30 per hour.
Another analysis, conducted by Modor Intelligence, shows a favorable projection for the segment in the coming years. According to the figures, the size of the Brazilian beauty and personal care products market is estimated at US$ 33.14 billion in 2024 and is expected to reach US$ 44.03 billion by 2029. "This medium constantly observes the pains of the public and produces in favor of their well-being and self-esteem. Therefore, those who enter this space with the intention of generating profit and attracting clients must be dynamic and up-to-date with new digital solutions," concludes Oliveira.
