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Innovation consultancy survey reveals that Artificial Intelligence accelerates learning and boosts results in companies

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Innovation consultancy survey reveals that Artificial Intelligence accelerates learning and boosts results in companies

Artificial Intelligence (AI) has established itself as one of the main tools to accelerate innovation in companies. According to a recent survey, scientists assisted by technology achieved 44% more material discoveries, filed 39% more patents, and created 17% more new products. These numbers reflect the growing impact of AI on digital transformation and organizational competitiveness. To help companies make the most of this technology, the survey "Key AI Ideas for Innovation Management," produced by Innoscience, a consultancy specializing in corporate innovation, presents seven essential strategies to integrate AI into innovation processes.

AI has become a key driver in innovation management, offering competitive advantages through process optimization, decision acceleration, and improved results. For technology to bring real benefits, it must be integrated in a structured way into the internal processes of companies, with a planned approach that involves team training, integration of Artificial Intelligence tools, and encouragement of an innovation culture.

In the survey,Felipe Scherer, corporate innovation specialist and founding partner of Innoscienceproposes seven strategies that enable the effective integration of technology into corporate innovation activities. These approaches aim to maximize the benefits of technology, facilitate digital transformation, and help companies become more competitive.Check out the complete survey with the seven strategies to integrate AI into corporate innovation inlink. See the following strategies:

Create synthetic personas to simulate human behavior:Use AI to create synthetic personas that simulate human behavior, allowing you to test ideas and tweaks before a real launch.

Using AI to help innovators learn faster:AI tools help innovators access data and insights quickly, accelerating the process of learning and adaptation.

Brainstorm new ideas using AI to be more creative:AI can provide data-driven suggestions, expanding the field of ideas and stimulating creativity in brainstorming sessions.

Configure agents to perform tasks in the innovation process:Configure automated AI agents to perform repetitive and analytical tasks, freeing your team to focus on more creative activities.

Transforming Open Innovation with AI:AI facilitates external collaboration by integrating data from different sources, accelerating open innovation and generating new solutions.

Better manage innovation projects using AI as a co-pilot:Use AI to monitor and adjust projects in real time, ensuring that innovation processes follow the defined schedule and objectives.

AI as support in decision making:AI provides detailed analytics that help make more informed decisions aligned with company strategies.

These strategies are essential for companies seeking to stand out in the market and accelerate their innovation processes. AI, when applied correctly, not only enhances internal processes but also positions organizations competitively in the face of market challenges.

Artificial Intelligence has the power to transform not only internal processes but also the way companies position themselves in the face of market challenges.Felipe Schererexplains: “AI does not replace human skills in the process, but amplifies them. Companies that combine Artificial and Human Intelligence are able to generate better projects and generate a real impact on business.”

In addition to improving decision-making, Artificial Intelligence reduces operational costs, accelerates experimentation, and democratizes innovation within companies. For this transformation to be effective, leaders must adopt an innovative mindset, empower their teams, and strategically integrate AI tools.A practical example of these strategies is InnoUP, Innoscience's intelligent corporate innovation assistant. With embedded Artificial Intelligence, InnoUP has supported over 500 projects in leading companies in Brazil, helping to identify opportunities, structure processes, and accelerate results. The platform facilitates innovation management, broadening the view of opportunities and challenges and enhancing the creation of innovative solutions. For more information, visit thelink.

Two-thirds of consumers have no regrets after purchasing products recommended by influencers, research shows

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Two-thirds of consumers have no regrets after purchasing products recommended by influencers, research shows

A survey conducted by Youpix in partnership with Nielsen shows that two-thirds of consumers do not regret purchasing products recommended by digital influencers. Among the other third who were disappointed, 61% regretted because the product was bad, while 38% stated that the content creator lied in the advertisement.

The report "The Effect of Influence on Consumption" also reveals that 45% of buyers always have their expectations exceeded when they trust a creator's recommendation, while only 20% disagree. According to Fabio Gonçalves, director of international talents of theViral Nationand an expert in the influencer marketing market, this high consumer satisfaction with influencers reflects the trust built through authentic connections.

"When a creator recommends a product, they do so in a personalized way, sharing their own experiences and demonstrating practical application in daily life. This closeness creates a sense of credibility much greater than traditional advertising, which often sounds impersonal," he explains. The analysis aligns with another data from the Youpix and Nielsen research, which shows that content related to the product's usage applications encourages purchase. Usage tips and tutorials, for example, were identified as the main content that encourages the purchase of a product recommended by an influencer.

“In addition, influencers know their audiences well and understand their needs and preferences. This affinity allows them to select products that really have the potential to please their followers, increasing the chance of satisfaction after the purchase. Another important point is that, unlike conventional campaigns, creators usually respond to comments, answer questions and engage with their audience, increasing security at the time of purchase,” continues the professional.

Fabio also says that transparency has become an increasingly common practice in the influencer market. According to him, when influencers make it clear that content is sponsored but still give an honest recommendation, followers value that honesty. This combination of authenticity, closeness, and relevance explains why so many consumers feel satisfied with their purchases, according to the expert.

Finally, Gonçalves states that it is essential for agencies to encourage their talents to be authentic with their followers, contributing to a more trustworthy influencer market with high consumer satisfaction: "At Viral Nation, for example, we instruct our talents to maintain genuine connections with the audience by prioritizing authenticity, transparency, and relevance in partnerships. The agency encourages influencers to only accept campaigns with brands that make sense for their audiences, avoiding promotions that lack coherence."

“In addition, we advise them to be transparent about sponsored content, using clear tags such as #publi or #ad and sharing honest experiences with the products. Having an experienced agent is essential in this process, as proposals often seem impossible to refuse, but it is up to us to advise the creator to say no if they do not believe in the product or if the company requires a post before the product actually takes effect. This guidance helps to avoid hasty campaigns, ensuring that recommendations are genuine. Carefully curating partnerships and encouraging a close relationship with followers strengthens trust in advertising made by influencers,” he concludes.

METHODOLOGY

The study was conducted between September 30 and October 7, 2024, with 1,000 respondents from different demographic profiles. Among the participants, 65% are women and 29% men. The complete research is available athttps://www.youpix.com.br/pesquisa-shopper-2025-download.

PagBank presents videocast on Women's Financial Independence

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PagBank presents videocast on Women's Financial Independence

THEBanking, a digital bank that offers complete financial services and payment methods, voted the best PJ account by the iDinheiro portal and one of the main digital banks in Brazil, is launching a new season of the videocast this Women's Month'Female Financial Independence', reinforcing its commitment to inclusive financial education and supporting women's journey towards financial independence.

Under the theme 'They Make the Market Go Round'The initiative aims to highlight the growing impact of women in the financial market, both as industry professionals and as investors, as well as the importance of disseminating quality financial content for everyone, in order to encourage economic development and financial independence.  

Since the first season, the project has been a space for exchange, learning, and empowerment, connecting women through real stories and inspiring journeys. Now in its 4th edition, its episodes arrive in a renewed format, combining interviews, debates, and practical insights about the financial market with a generational approach that reinforces the company's commitment to diversity and inclusion.  

Led by Letícia Braga de Andrade, Financial Education and Investments Manager at PagBank, each episode will feature the participation of a PagBank employee and a guest from the market, providing a diverse perspective on women's challenges and achievements in the financial sector.

In the first episode, guests Giovanna Finco, responsible for Investor Relations at Investo, and Regiane Pacheco, Superintendent of Products and Design at PagBank, discuss how they perceived the financial market as a professional opportunity for themselves. In the second episode, Flávia Krauspenhar, director and co-founder of Capitânia, and Juliana Santos, general manager of Banking Advisory at PagBank, share some of the challenges and motivations of female leadership in the financial market. In the third episode, the fearless mother, Zeneide Gomes da Silva, CEO and founder of Z3 Assessoria, and her daughter, Carol Gomes, Financial Education and Investments Analyst at PagBank, open up about the generational dilemmas involving profession and finances.

"The project is more than a series of conversations; it is a movement that, based on attributes of authenticity, sisterhood, and empathy, seeks to demystify the financial market and encourage all women to achieve their financial independence, regardless of their life stage," comments Letícia Andrade.

According to the executive, the path to financial independence is full of challenges but also great opportunities, and she concludes: "We want these stories to serve as inspiration so that more and more women feel encouraged to take their place in the financial market."  

The videocast episodes will be available on March 13, 20 and 27 oncanal no YouTube do PagBank. 

One of the largest digital banks in the country by the number of clients, PagBank offers tools for in-person and online sales, a complete digital account for individuals and businesses, as well as features that contribute to financial management, such as Payroll. At PagBank, the credit card has a guaranteed limit, and investments become a limit for the card itself, enhancing customers' earnings, in addition to generating cashback on the bill. At PagBank, those with active and inactive balances in the FGTS can request early withdrawal, and it is also possible to contract the INSS payroll loan for retirees and pensioners directly through the PagBank app. To learn more about PagBank products,Click here.  

Qlik and ESG research shows 94% of companies are investing more in AI, but only 21% have successfully operationalized it

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Qlik and ESG research shows 94% of companies are investing more in AI, but only 21% have successfully operationalized it

A Qlik®, a global leader in data integration, data quality, analytics and artificial intelligence (AI), announces the results of a new study conducted with Enterprise Strategy Group (ESG) exposing a critical disconnect between AI investment and execution.

The ESG research report, “Data Readiness for Impactful Generative AI”, reveals that companies are moving aggressively to scale AI, but many do not have a structured plan to build the necessary databases for long-term success. While 94% are increasing spending on products and services to enable data readiness for AI, only 21% have fully integrated AI into their operations. Although most organizations recognize that data quality is crucial, governance, compliance, and bias detection remain the main gaps, preventing companies from fully harnessing the potential of AI.

"Companies are rushing to adopt AI, investing heavily without a cohesive strategy," says Drew Clarke, Executive Vice President and General Manager of Qlik's Data Business Unit. AI is not a temporary solution — it is a permanent transformation that requires structure, governance, and transparency. Without a clear plan and solid databases, companies are increasing their risks instead of creating value.

New research from Qlik and ESG highlights a stark misalignment between AI adoption and the precautions needed to ensure its success:

– AI adoption is accelerating, but many companies lack a clear implementation strategy:94% of organizations are increasing spending on products and services that enable data readiness for AI, but only 21% have fully integrated AI into their operations.

– Companies are collecting more data, but are struggling to make it usable for AI:64% of organizations collect data from 100 to 499 sources daily, highlighting the extent of data complexity.

– Operational efficiency is the key metric, but the full impact of AI remains unclear:57% measure AI success based on operational efficiency, while fewer track its strategic impact on the business.

– Gaps in bias, governance and compliance are creating significant risks:48% of organizations attempt to address bias in AI through transparency into model-related decisions and data sources.

– Data quality is critical, but governance remains a challenge:Only 47% strongly agree that their governance policies are applied consistently, highlighting gaps in oversight and compliance.

"AI is not a technology problem — it's an execution problem," says Stephen Catanzano, Senior ESG Analyst. Organizations across all sectors are moving quickly to scale AI, but without proper precautions, they risk facing regulatory, financial, and reputational consequences. While they recognize the importance of data quality, most still lack the governance needed to ensure that AI models are safe and unbiased. This execution gap explains why so many AI projects are stalled or fail to deliver tangible ROI.

Qlik and ESG Report AI ReadinessIdentify the most urgent challenges in AI implementation and provide strategies to ensure long-term success. For deeper insights and expert recommendations, access the eBook here:https://www.qlik.com/us/resource-library/data-readiness-for-impactful-generative-ai

MWC: Smart Connect aposta em novos recursos de moto AI

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MWC: Smart Connect aposta em novos recursos de moto AI

Consumers need their devices to communicate intuitively so they can make the most of their day. Last year, Motorola and Lenovo established a unified digital ecosystem to create a seamless, multi-device experience with the Smart Connect.More than9 million usersThey incorporate it into their routine monthly, relying on essential features such as Screen Transmission connectivity, Smart Clipboard, and App Streaming to make the most of their content and increase their efficiency. Today, theSmart Connectwins powerfulupdatesandAI resourcesto make processes even smoother.

Uninterrupted flow driven by the AI bike

From the beginning, theSmart Connectallowed tofluid integration between devicesand file management. Now, themotorcycle thereis elevating these experiences for selected devices. So, when users want to quickly rehearse a presentation during a trip, they can activate themotorcycle thereto get what they need. With a simple voice or text command, you can transmit the content from your phone to TV1 or extend it to your PC or tablet2. In this way, they will be able to enjoy the best of productivity, entertainment, and connectivity across multiple devices without having to lift a finger.

With theAI Research, consumers can usenatural languageto display documents such as a bank statement, a rental agreement, or a hotel bill stored on the Lenovo YOGA Tab Plus (16GB) tablet. Let's say a user is returning from a one-week business trip and needs to send their expense report. He may forget to manually classify several folders or files. Instead, just ask theSmart Connectto get my restaurant receipts Smart Connect retrieves information in seconds, saving consumers' time and energy.

Users can also resort tonew customizable dashboardthat shows all your compatible devices, including the Moto Tag, Moto Buds, and laptop, all in one place. This makes it even easier to manage, add or disconnect devices, and check the battery life. Consumers can leave home with peace of mind, knowing they have what they need. Furthermore, the latest updateoffers third party integration, giving more Android users the freedom to try out select features ofSmart Connectand continuous workflow.

Availability

The new Smart Connect will be available in the coming weeks on any Windows (10 or higher) PC through the Microsoft Store and on selected Lenovo tablets and Motorola devices through the Google Play Store.

Engine Announces New Chief Marketing Officer

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Engine Announces New Chief Marketing Officer

Attracting and engaging customers strategically is essential for the sustainable growth of any business. And, in this sense, having a well-structured marketing department makes all the difference in establishing a strong position in the market. With this vision, Engine Brasil, a pioneer company in the implementation and support of SAP as a service in Brazil, announces the arrival of Renato Lopes as the new marketing director, with the goal of investing in a stronger market positioning and effective communication.

Lopes has accumulated 20 years of experience in market operations, business development, communication, creation, and marketing. Throughout her career, she has worked in companies from various sectors, including Cacau Show, EDS/HP, Beneficência Portuguesa Hospital of Santo André, MCF Consulting, Bento Store, and Numen, consolidating a broad and strategic view of the industry. "My arrival at Engine Brasil represents a new cycle of evolution, challenges, and innovation. I am excited to contribute new ideas and further strengthen our presence in the market," he says.

The arrival of the new marketing director aims to propel Engine Brasil to new heights, with a focus on bold strategies that ensure real results, as highlighted by André Nadjarian, vice president of Engine. "This hiring marks a strategic moment for Engine Brasil, reinforcing our commitment to innovation and growth. With an innovative vision and a focus on real results, we want to take the company even further, expanding our market presence and generating more value for our clients," he explains.

With this arrival, the company aims to become increasingly recognized within the SAP ecosystem, driving growth strategies that expand its reach and conversion. Furthermore, Engine Brasil is focused on engaging clients and partners through authentic connections, investing in innovative and impactful campaigns, and strengthening its team to ensure an even more strategic and motivated team for future challenges.

By taking on this new challenge, Lopes emphasizes the importance of this moment in his journey and shares his vision for the future. "This new phase represents a strategic step in my journey, where I bring with me consolidated experience, a broad market vision, and the determination to transform. It is the beginning of a journey where learning and innovation go hand in hand. I am ready to make a difference," he concludes.

Event presents strategies for building successful brands

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Event presents strategies for building successful brands

A B4You, a platform that encourages entrepreneurs to create viral brands, presents the eventBrand Planwhere entrepreneurs interested in learning about the creation and scalability of digital brands have the opportunity to learn practical and effective tactics to launch 7-figure brands in a short period of 90 days. The event will feature the participation of Matheus Mota, Rubens Stuque, Cristiano Oliveira, and Bruno Criativo, who promise to transform the way participants perceive and operate in the digital market.

Matheus Mota, CEO and founder of B4You, is one of the main names of the event. Branding and brand creation specialist, Matheus has helped launch over 40 brands, accumulating a revenue of more than R$ 60 million. Furthermore, the startup is valued at over R$100 million.

Among the topics that will be discussed, participants will learn about:

  • Creating a viral narrative for the brand.
  • Sales flow assembly, including visual identity and campaigns with micro influencers.
  • Strategies for scaling a brandwithout the need to invest in paid traffic.

The event is aimed at entrepreneurs from different areas of the digital market, such as direct response marketing, affiliates, dropshipping, encapsulated, PLRs, marketing agencies, info producers, mentoring, launches and e-commerce, and is aimed at those who seek more consistent and predictable alternatives to increase their online sales.

This is a chance to learn from experts who have proven experience in building successful brands and generating scalable revenue on the internet.

Data:March 19th and 20th, 2025
Time: from 8am to 8pm
LocalShopping Iguatemi Alphaville – Al. Rio Negro, 111 – Alphaville Industrial, Barueri – SP, 06454-000
More information and registration: https://aceleramarca.com.br/plano-marca-2025/#prices  

Self-management is the first step towards efficient leadership

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Self-management is the first step towards efficient leadership

The way an entrepreneur manages themselves directly reflects in how they lead their team and their company. Disorganized routines, lack of clarity in decision-making, and neglect of personal development impact business performance, affecting everything from productivity to team motivation. On the other hand, leaders who invest in their own physical and mental balance create a more structured environment, increase their leadership capacity, and make more assertive decisions.

ToMarcus Marques, business management specialist and founder ofAccelerator GroupThe quality of leadership is directly linked to an entrepreneur's ability to self-manage. "Managing a company reflects how the entrepreneur takes care of themselves. If they are not clear about their goals, do not maintain healthy habits, and do not invest in their own growth, they will hardly be able to lead their team effectively and inspire results," he points out.

The concept of self-management goes beyond organizing routines: it involves emotional intelligence, resilience, and continuous updating. Studies published in the Harvard Business Review indicate that leaders who invest in self-awareness and well-being are more productive, make better decisions, and create healthier work environments. "The manager's mindset shapes the company's culture and directly impacts how the team behaves," he states.

The impact of personal balance on business management

An entrepreneur's routine is marked by constant challenges, and the way they handle them determines the direction of the business. "When a leader is overwhelmed, lacking energy or purpose, their company feels the effects of this instability. Investing in well-being and leadership development is not a luxury, but a competitive advantage," he states.

Marques highlights that practices such as self-awareness, organizing routines, and seeking learning are fundamental for efficient management. "Successful companies are not built solely on processes and strategies. They are driven by disciplined leaders prepared to face challenges. Anyone wanting a prosperous business needs to start by investing in themselves," emphasizes the expert.

In addition to the direct impact on productivity and organizational culture, self-management also strengthens the entrepreneur's resilience in the face of crises and uncertainties. In a market scenario where decisions need to be made quickly and accurately, emotional balance and clarity of purpose make all the difference. "Leaders who take care of their physical and mental health, constantly update themselves, and maintain a lifestyle aligned with their values tend to build stronger businesses prepared for the future," he concludes.

From one-time purchase to ongoing relationship

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From one-time purchase to ongoing relationship

In recent years, a new consumption model has been gaining strength: the subscription economy. It's not just a passing trend, but a significant change in the way we consume. From digital services to physical products, companies that adopt the subscription model offer consumers a continuous, personalized, and accessible experience. And, at the same time, they ensure a more stable financial flow, with greater customer retention and the development of a closer relationship with their audience.

According to a report by Lineup, released by the website What's New In Publishing, the global subscription market is expected to exceed R$ 5 trillion by 2025. This data reflects the growing success of this model and the transformation it is causing in various sectors. For companies, subscription translates into financial predictability, while for consumers, it means convenience and continuous access to products and services.

This change in consumer behavior is also visible in the numbers. A Stripe survey shows that companies adopting the subscription model have a customer retention rate up to 30% higher compared to traditional one-time sales businesses. This occurs because recurring and personalized experiences create a stronger and more lasting bond between the brand and the consumer, something difficult to achieve in one-time transactions.

This new consumption pattern is no longer limited to streaming services or software. Even more traditional sectors, such as the automotive industry, are beginning to adopt subscription models, allowing consumers to access a vehicle continuously without having to purchase it. This phenomenon is just an example of how companies are reinventing themselves to meet the new demands of the market and consumers.

In Brazil, the subscription model still has great growth potential. Companies that quickly adapt to this change are able to reap operational and financial benefits. Revenue predictability and customer loyalty are just some of the advantages that the model offers, allowing brands to adapt more quickly in an unpredictable economic environment.

The economy of recurrence is no longer a promise, but a growing reality that is shaping the future of consumption. As the market matures and consumers get used to the idea of paying monthly for continuous access, it is certain that we will see more companies adopting this model, making subscription the new standard for businesses in the future.

Cayena bets on retail media to boost food industries in the food retail sector

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Cayena bets on retail media to boost food industries in the food retail sector

With more than R$1.5 billion in annual sales and the sale of more than one ton of food per minute,Cayenneit consolidates itself as one of the main distribution platforms in the food retail sector. Now, the company is advancing on a new strategic front:investment in retail media to strengthen the presence of food industries in new markets.

In B2C, companies such as Magazine Luiza, Mercado Livre and Carrefour have already consolidated their retail media operations as new sources of revenue, being the players with the largest audiences, according to the report.Retail Media Insights de 2024 published by Newtail. In the B2B segment, this front is still nascent but is gaining strength as specialized marketplaces seek to differentiate their offerings and add more value for their business partners.

Through digital marketing actions integrated into its platform, Cayena offers solutions such as banners, push notifications and featured campaigns in its app, which directly reachmore than 50 thousand establishmentssuch as restaurants, pizzerias, bakeries, markets, and hotels. Recently, your campaigns reached over 1.3 million people on social media in just seven days.Furthermore, the actions provide aAverage ROAS (Return on Advertising Spend) of 3.5 times, ensuring efficiency and maximizing results for its partners.

“We are creating a complete ecosystem that integrates marketing, market intelligence, technology and financial services. With this, we are able to provide significant and rapid growth for the industries that use the platform. Today, a manufacturer can acquire in just a few months the volume of new customers that would take years to reach on its own,” explains Gabriel Sendacz, co-founder of Cayena.

Accelerated growth

With Cayena's plug-and-play structure, industries can make their first sale within 24 hours after activation on the platform, accelerating gains in the channel. The network offers high potential for loyalty and recurrence, with customers purchasing on averagemore than five times a month. Among the main features are:

  • Campaign segmentation and personalization:with a qualified and diverse audience, including niche restaurants, chains, markets and other businesses in the food industry; in addition to structured data and analytical tools, it is possible to segment campaigns for audiences with high conversion potential and in a personalized way.
  • Personalized campaigns and integrated digital marketing: highlighted on landing pages, website and app, with smart product recommendations, product banners and communication rules via email, WhatsApp, SMS and push notifications.
  • Sales promotions and incentives: actions that boost sales with discount coupons, promotional campaigns and incentives for the sales force.
  • Strategic data and insights: customized reports that help industries make decisions based on consumption data and purchasing behavior.
  • Qualified network: more than 400 specialized consultants help expand the business's operations in new markets.

Diversification and expansion made easy

By using Cayena's marketplace, industries can diversify their sales channels without the need to invest in developing their own e-commerce, which accelerates results and broadens market reach, as the platform has a qualified and selected audience at a more established purchasing stage. "The goal is to encourage our industrial partners to expand rapidly, with comprehensive support, from marketing to financial intelligence. The potential for return and brand strengthening is enormous, especially during strategic moments in the sector, such as launches and seasonal periods," comments Sendacz.

Through Cayena's marketplace, industries can already start selling directly as supply partners, but they can also support their distributors with Retail Media solutions. With this, Cayena reinforces its commitment to being the main partner of the food industries, directly connecting manufacturers, distributors, and points of sale in a robust and efficient digital ecosystem.

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