Artificial Intelligence (AI) has established itself as one of the main tools to accelerate innovation in companies. According to a recent survey, scientists assisted by technology achieved 44% more material discoveries, filed 39% more patents, and created 17% more new products. These numbers reflect the growing impact of AI on digital transformation and organizational competitiveness. To help companies make the most of this technology, the survey "Key AI Ideas for Innovation Management," produced by Innoscience, a consultancy specializing in corporate innovation, presents seven essential strategies to integrate AI into innovation processes.
AI has become a key driver in innovation management, offering competitive advantages through process optimization, decision acceleration, and improved results. For technology to bring real benefits, it must be integrated in a structured way into the internal processes of companies, with a planned approach that involves team training, integration of Artificial Intelligence tools, and encouragement of an innovation culture.
In the survey,Felipe Scherer, corporate innovation specialist and founding partner of Innoscienceproposes seven strategies that enable the effective integration of technology into corporate innovation activities. These approaches aim to maximize the benefits of technology, facilitate digital transformation, and help companies become more competitive.Check out the complete survey with the seven strategies to integrate AI into corporate innovation inlink. See the following strategies:
Create synthetic personas to simulate human behavior:Use AI to create synthetic personas that simulate human behavior, allowing you to test ideas and tweaks before a real launch.
Using AI to help innovators learn faster:AI tools help innovators access data and insights quickly, accelerating the process of learning and adaptation.
Brainstorm new ideas using AI to be more creative:AI can provide data-driven suggestions, expanding the field of ideas and stimulating creativity in brainstorming sessions.
Configure agents to perform tasks in the innovation process:Configure automated AI agents to perform repetitive and analytical tasks, freeing your team to focus on more creative activities.
Transforming Open Innovation with AI:AI facilitates external collaboration by integrating data from different sources, accelerating open innovation and generating new solutions.
Better manage innovation projects using AI as a co-pilot:Use AI to monitor and adjust projects in real time, ensuring that innovation processes follow the defined schedule and objectives.
AI as support in decision making:AI provides detailed analytics that help make more informed decisions aligned with company strategies.
These strategies are essential for companies seeking to stand out in the market and accelerate their innovation processes. AI, when applied correctly, not only enhances internal processes but also positions organizations competitively in the face of market challenges.
Artificial Intelligence has the power to transform not only internal processes but also the way companies position themselves in the face of market challenges.Felipe Schererexplains: “AI does not replace human skills in the process, but amplifies them. Companies that combine Artificial and Human Intelligence are able to generate better projects and generate a real impact on business.”
In addition to improving decision-making, Artificial Intelligence reduces operational costs, accelerates experimentation, and democratizes innovation within companies. For this transformation to be effective, leaders must adopt an innovative mindset, empower their teams, and strategically integrate AI tools.A practical example of these strategies is InnoUP, Innoscience's intelligent corporate innovation assistant. With embedded Artificial Intelligence, InnoUP has supported over 500 projects in leading companies in Brazil, helping to identify opportunities, structure processes, and accelerate results. The platform facilitates innovation management, broadening the view of opportunities and challenges and enhancing the creation of innovative solutions. For more information, visit thelink.
