In recent years, a new consumption model has gained strength, the economy of recurrence. It's not just a passing trend, more than a significant change in the way we consume. From digital services to physical products, companies that adopt the subscription model offer consumers a continuous experience, personalized and accessible. AND, at the same time, ensure a more stable cash flow, with greater customer retention and the building of a closer relationship with your audience
According to a report from Lineup, released by the site What’s New In Publishing, the global subscription market is expected to exceed R$ 5 trillion by 2025. This data reflects the growing success of this model and the transformation it is causing in various sectors. For companies, the signature translates to financial predictability, while for consumers, in convenience and continuous access to products and services
This change in consumption behavior is also visible in the numbers. A Stripe survey shows that companies adopting the subscription model have a customer retention rate up to 30% higher compared to traditional one-time sale businesses. This happens because the recurring and personalized experience creates a stronger and more lasting bond between brand and consumer, something difficult to achieve in point transactions
This new consumption pattern is no longer limited to streaming services or software. Even more traditional sectors, like the automotive, start to adopt subscription models, allowing the consumer to access a vehicle continuously, without needing to buy it. This phenomenon is just an example of how companies are reinventing themselves to meet the new demands of the market and consumers
In Brazil, the recurring model still has great growth potential. Companies that quickly adapt to this change can reap operational and financial benefits. The predictability of revenue and customer loyalty are just some of the advantages that the model offers, allowing brands to adjust more quickly in an unpredictable economic scenario
The economy of recurring revenue is no longer a promise, but another growing reality that is shaping the future of consumption. As the market matures and consumers become accustomed to the idea of paying monthly for continuous access, it is certain that we will see more companies adopting this model, making the signature the new standard for business in the future
