With more than R$1.5 billion in annual sales and the sale of more than one ton of food per minute,Cayenneit consolidates itself as one of the main distribution platforms in the food retail sector. Now, the company is advancing on a new strategic front:investment in retail media to strengthen the presence of food industries in new markets.
In B2C, companies such as Magazine Luiza, Mercado Livre and Carrefour have already consolidated their retail media operations as new sources of revenue, being the players with the largest audiences, according to the report.Retail Media Insights de 2024 published by Newtail. In the B2B segment, this front is still nascent but is gaining strength as specialized marketplaces seek to differentiate their offerings and add more value for their business partners.
Through digital marketing actions integrated into its platform, Cayena offers solutions such as banners, push notifications and featured campaigns in its app, which directly reachmore than 50 thousand establishmentssuch as restaurants, pizzerias, bakeries, markets, and hotels. Recently, your campaigns reached over 1.3 million people on social media in just seven days.Furthermore, the actions provide aAverage ROAS (Return on Advertising Spend) of 3.5 times, ensuring efficiency and maximizing results for its partners.
“We are creating a complete ecosystem that integrates marketing, market intelligence, technology and financial services. With this, we are able to provide significant and rapid growth for the industries that use the platform. Today, a manufacturer can acquire in just a few months the volume of new customers that would take years to reach on its own,” explains Gabriel Sendacz, co-founder of Cayena.
Accelerated growth
With Cayena's plug-and-play structure, industries can make their first sale within 24 hours after activation on the platform, accelerating gains in the channel. The network offers high potential for loyalty and recurrence, with customers purchasing on averagemore than five times a month. Among the main features are:
- Campaign segmentation and personalization:with a qualified and diverse audience, including niche restaurants, chains, markets and other businesses in the food industry; in addition to structured data and analytical tools, it is possible to segment campaigns for audiences with high conversion potential and in a personalized way.
- Personalized campaigns and integrated digital marketing: highlighted on landing pages, website and app, with smart product recommendations, product banners and communication rules via email, WhatsApp, SMS and push notifications.
- Sales promotions and incentives: actions that boost sales with discount coupons, promotional campaigns and incentives for the sales force.
- Strategic data and insights: customized reports that help industries make decisions based on consumption data and purchasing behavior.
- Qualified network: more than 400 specialized consultants help expand the business's operations in new markets.
Diversification and expansion made easy
By using Cayena's marketplace, industries can diversify their sales channels without the need to invest in developing their own e-commerce, which accelerates results and broadens market reach, as the platform has a qualified and selected audience at a more established purchasing stage. "The goal is to encourage our industrial partners to expand rapidly, with comprehensive support, from marketing to financial intelligence. The potential for return and brand strengthening is enormous, especially during strategic moments in the sector, such as launches and seasonal periods," comments Sendacz.
Through Cayena's marketplace, industries can already start selling directly as supply partners, but they can also support their distributors with Retail Media solutions. With this, Cayena reinforces its commitment to being the main partner of the food industries, directly connecting manufacturers, distributors, and points of sale in a robust and efficient digital ecosystem.
