Attracting and engaging customers strategically is essential for the sustainable growth of any business. And, in this sense, having a well-structured marketing department makes all the difference in establishing a strong position in the market. With this vision, Engine Brasil, a pioneer company in the implementation and support of SAP as a service in Brazil, announces the arrival of Renato Lopes as the new marketing director, with the goal of investing in a stronger market positioning and effective communication.
Lopes has accumulated 20 years of experience in market operations, business development, communication, creation, and marketing. Throughout her career, she has worked in companies from various sectors, including Cacau Show, EDS/HP, Beneficência Portuguesa Hospital of Santo André, MCF Consulting, Bento Store, and Numen, consolidating a broad and strategic view of the industry. "My arrival at Engine Brasil represents a new cycle of evolution, challenges, and innovation. I am excited to contribute new ideas and further strengthen our presence in the market," he says.
The arrival of the new marketing director aims to propel Engine Brasil to new heights, with a focus on bold strategies that ensure real results, as highlighted by André Nadjarian, vice president of Engine. "This hiring marks a strategic moment for Engine Brasil, reinforcing our commitment to innovation and growth. With an innovative vision and a focus on real results, we want to take the company even further, expanding our market presence and generating more value for our clients," he explains.
With this arrival, the company aims to become increasingly recognized within the SAP ecosystem, driving growth strategies that expand its reach and conversion. Furthermore, Engine Brasil is focused on engaging clients and partners through authentic connections, investing in innovative and impactful campaigns, and strengthening its team to ensure an even more strategic and motivated team for future challenges.
By taking on this new challenge, Lopes emphasizes the importance of this moment in his journey and shares his vision for the future. "This new phase represents a strategic step in my journey, where I bring with me consolidated experience, a broad market vision, and the determination to transform. It is the beginning of a journey where learning and innovation go hand in hand. I am ready to make a difference," he concludes.
