Design and marketing will undergo significant transformations driven by technological advancements and changing consumer expectations. Some trends that are not yet widely implemented in 2025 but will be essential by 2030 include design for the metaverse, full integration of artificial intelligence (AI) in business, and advanced sustainable practices.

As specialists in the field, Thalles Santos, graphic designer and marketing analyst, founder of Studio Arcora, and Myke Pereira, journalist and marketing analyst, emphasize that the success of companies will depend on their ability to adapt to these changes. The future of design and marketing is being shaped now, and those who understand and apply these trends will get ahead in the next decade.

Design for the metaverse, for example, will gain strength as devices like the Apple Vision Pro popularize immersive experiences. Creating immersive digital environments will be a competitive advantage for brands seeking deep engagement with their consumers.

Meanwhile, AI-generated designs, such as logos and customized interfaces, will be a practical and affordable solution, allowing companies to save time and resources without compromising creativity," analyzes Thalles Santos.

Another point will be sustainability in design. The pressure for environmentally responsible practices will encourage companies to adopt circular design, using recyclable materials and reducing waste. "Brands that invest in this approach will have greater market acceptance and will add value to their products," completes Thalles Santos.

Besides the design, marketing will also evolve, explains Myke Pereira. Personalization of experiences, driven by advanced data and AI, will be an expectation of consumers. "Companies that have not yet fully integrated these technologies into their strategies will need to adapt quickly to stay competitive. The use of blockchain to ensure transparency in campaigns and the application of big data to predict consumer trends are examples of innovations that will become increasingly common," believes Pereira.

In the paid traffic landscape, ads on platforms like Google Ads and Meta Ads will continue to be essential tools for testing and validating these new trends. A/B tests can evaluate the acceptance of innovative designs, while user behavior analysis will provide valuable insights for campaign optimization.

The pursuit of greater profitability is not just about selling more, but about selling more efficiently. Companies that analyze their costs, adjust pricing intelligently, and eliminate waste can expand their results without compromising quality. According to a report by OTRS Group, companies that automate business processes observe up to 23% time savings and 19% faster company growth, demonstrating how operational optimization directly impacts profitability.

Identify more profitable products and adjust pricing

SecondLucas Codri, founder ofIZE Business Managementand creator of the IZE Method of Profitable Growth, many companies lose money by not understanding which products and services generate the highest financial return. "Before thinking about selling more, it is essential to know if what is being sold actually brings profit. A detailed analysis of the contribution margin and the break-even point is crucial to determine which products or services are worth maintaining and which need to be adjusted or discontinued," he explains.

A IZE works directly with strategic pricing, helping companies set prices that ensure profitability and competitiveness. "A common mistake is pricing solely based on cost, without considering factors such as market positioning, customer perceived value, and demand elasticity. Companies that adopt structured pricing can increase their margins without alienating consumers," adds Codri.

According to a study by the Getulio Vargas Foundation (FGV), companies that use pricing strategies based on the value perceived by the customer can increase their profit margins by up to 15%, without losing competitiveness.

Reducing waste and using technology for optimization

Operational wastes are one of the main factors that erode companies' profitability. Inefficient processes, rework, and lack of control over fixed costs can drastically reduce profit margins. According to a report by McKinsey & Company, the implementation of automation technologies can increase productivity by up to 20%, eliminating unnecessary expenses and improving operational efficiency.

“Financial management, inventory control and performance analysis software help to make more informed decisions. Digitalization allows for precise monitoring of key financial indicators, ensuring sustainable and predictable growth,” says the manager.

Companies that apply these strategies demonstrate that it is possible to increase profitability without compromising customer delivery. "Adjustments in pricing, elimination of waste, and intelligent use of technology are essential pillars for companies that wish to grow sustainably," he concludes.

Watch a live broadcast where the host demonstrates products, answers your questions in real time, and with a simple click, you can purchase the product without leaving home. This experience, known as live commerce, is revolutionizing e-commerce by combining interaction with convenience.

A study conducted by the MARCO agency in 14 countries reveals that Brazilians are among the most affected by digital advertising in the world. Here, 73% of consumers have already purchased something influenced by digital personalities.

But how does that work? During live sessions, brands and influencers establish a direct connection with the audience, showcasing products, clarifying doubts in real-time, and offering exclusive promotions, all while consumers have the opportunity to purchase instantly.

For Victor Okuma, Country Manager of Indigitall, a company specialized in omnichannel communication, live commerce not only facilitates sales conversion. As lives create personalized experiences, promote transparency, and strengthen the emotional connection between brands and consumers. This engagement not only humanizes companies but also contributes to building solid and lasting relationships, which is essential in an increasingly competitive market.

Okuma also emphasizes that real-time interaction during live broadcasts allows brands to better understand customer needs and quickly adapt their strategies. This dynamic is an opportunity for companies to differentiate themselves by offering more than a product: an experience that adds value, fosters customer loyalty, and enhances the perception of trust and credibility in the market.

With the revenue of online stores in Brazil projected to reach R$ 205 billion in 2024, according to the Brazilian Association of Electronic Commerce (ABCOMM), and an estimated number of 90 million virtual buyers, omnichannel strategies become even more relevant. The model, which integrates physical stores, virtual stores, and communication channels, is essential to attract the audience and boost sales, including during e-commerce live streams.

You are interested in entering the live commerce universe and boosting your results even further, but now you're wondering: where to start?

Indigitall shares valuable tips to transform your live streams into engagement and conversion opportunities:

Listen to your audienceDiscover what your audience wants to see on the live. Desired products? Unmissable promotions? When the audience feels part of the construction, engagement skyrockets. Interacting with your audience, whether through polls, comments, or feedback, can guide your decisions and create a more personalized and engaging experience.

Bet on the right faceThe success of the live starts with those on the screen. Choose influencers who master the art of live interaction and selling. They need not only to have charisma but also to understand the products and connect with the audience authentically. This proximity is essential to build trust and stimulate sales.

Be strategic with your scheduleDo not compete directly with live broadcasts of similar brands. Avoiding overlaps may be the key to maximizing results. Get to know your audience's behavior and choose times when they are more likely to participate. Additionally, be aware of peak viewing periods, such as weekends or holidays.

Create expectationUse all your channels to warm up the audience before the live. Announce schedules, promotions, and who will be hosting. This keeps the audience interested and ready to buy. Advance can be a powerful ally, generating curiosity and increasing participation rates.

Ensure a flawless experienceFrom technical support to logistics, every detail matters. Ensure that the stock is aligned and that after-sales service offers agility and transparency. The customer experience does not end with the purchase, and ensuring a fast and efficient delivery process is essential to retain consumers.

Bet on technologyToday, there are intuitive platforms and apps that allow you to create your own live commerce, on custom domains. These tools facilitate the integration of features such as live chat, instant payments, and real-time tracking, making the experience smoother for both the consumer and the seller.

OmnichannelThe great secret to the success of a live commerce goes beyond the live broadcast. It ranges from attracting participants to integrating all aspects of the purchasing journey, including retention and the completion of purchases. It involves connecting physical and digital channels in an integrated way, providing a seamless and uninterrupted shopping experience, making the process more convenient and personalized for the customer.

“You are on the live stream, you are interested in a product, you click on the platform and you receive the order on WhatsApp, all automatically and instantly. There, you can also make your payment and track the delivery. This is the convenience of the service of the future”, adds Victor Okuma.

The research "Omnichannel and Unified Commerce" by Wake and Opinion Box confirms this trend: 78.9% of consumers switch between physical and digital channels in their shopping journeys, with 56.6% completing their purchases digitally.

“This shows that it is essential to create a fluid and integrated purchasing journey, which allows the consumer to choose the channel that best suits them, without losing the consistency and quality of the brand experience. Offering this flexibility to the customer not only improves the experience, but also increases the likelihood of conversions, building consumer loyalty over time”, concludes the Country Manager of Indigitall.

Consumer Day, celebrated on March 15th, is approaching, and online stores are already starting to prepare promotional campaigns to boost sales during this period. According to Felipe Rodrigues, CEO of theIt sent- a platform specialized in marketing automation for e-commerce - a good plan for the date combined with the right tools can lead to an increase of up to 50% in sales.

Harold Matsumoto, who is a specialist in management and marketing and director ofProsphera Corporate Education- Multidisciplinary consulting specialized in business management - can assist entrepreneurs and managers - shares the same vision and states that retailers should work on creating consistent strategies and plans to overcome obstacles, sell more, and improve revenue.

Among the aspects that cannot be missing in a special plan for the date, Rodrigues highlights that online store managers need to check the stock and ensure the availability of promotional products. It is also essential to communicate with the logistics team to ensure maximum attention in the sorting and delivery of items. The CEO of Enviou also recommends that store teams be attentive to opportunities to attract and win over new customers, who will be drawn by the promotions. It is necessary to ensure that these clients have positive and memorable experiences. For this, in addition to ensuring that the online store does not go offline, it is also extremely important to have a customer service team prepared to answer questions and assist customers when making purchases. Finally, the Enviou specialist recommends the creation of intelligent communications.

The director of Prosphera Corporate Education, in turn, explains that it is important for managers to retrieve sales information for the same period last year in order to have a basis for determining the quantity and product mix for this year.It also guides retailers on how products will be offered to customers. In your view, creativity can be very helpful at this time and you say it can be very interesting – in addition to promoting certain items – to create combos with complementary products, so that it makes sense for the consumer to purchase all those pieces at once.

To enhance planning, Felipe Rodrigues from Enviou recommends the combined use of tools that strengthen marketing and sales strategies. According to the executive, a good email marketing platform and the delivery of personalized content through this channel can be excellent for guiding the customer to the online store. At the same time, tools that promote abandoned cart recovery and detect browsing abandonment can be decisive in converting a sale that was already almost lost. Another recommendation from the marketing and e-commerce specialist is the personalized trigger tool, which allows the sending of fully customized content to the consumer to stimulate desire for a specific item.

Matsumoto also emphasizes the importance of having appropriate communication for the date, with the store's visual identity designed for the period, a trained team, and suggestive selling, that is, aiming to increase the average ticket by offering complementary products and price options that fit the budget. Another point highlighted by the specialist is related to uniformity in all aspects: from appearance to service, in order to attract customers into the store and successfully close sales. According to Matsumoto, marketing must appeal to customers' feelings, knowing who will enter the store, what people are looking for, and how they feel. With the full stock and the team knowing what and how to gift, it becomes easier to delight and assist in the purchasing decision.

What do you think about working on a guide with tips for entrepreneurs on how to sell more and better on Consumer Day? If you find it interesting, we can schedule a chat with Felipe Rodrigues, CEO of Enviou, and Haroldo Matsumoto from Prosphera Corporate Education, for more tips.