On March 13, 2025, from 10 a.m. to 12 p.m., the first masterclass of 2025 promoted by IAB Brazil will be held. The event "Innovation and Creativity in New Formats" will be online and completely free. Three specialists are confirmed: André Rabanea, founder of Torkecc, Sabrina Villar, and Ana Cecilia Novis, both creative directors at AlmapBBDO. Furthermore, the final panel with the experts will be moderated by Raffael Mastrocola, CEO of Jellyfish agency and member of the Executive Board of IAB Brazil.
André Rabanea is the founder of Torkecc, Portugal's first guerrilla marketing agency, a strategy that uses creative and low-cost actions to generate impact. Internationally recognized, he has served as a judge at festivals such as Cannes Lions and D&AD and is the creator of the IDEATORS methodology, recognized by Harvard.
Sabrina Villar, Creative Director at AlmapBBDO, has over 19 years of experience in advertising. He has worked with brands such as Coca-Cola, Nestlé, and Netflix, as well as winning awards like Cannes Lions and Clio Awards. She also worked as a teacher at Miami Ad School and led her own creative studio.
Ana Cecilia Novis, also Creative Director at AlmapBBDO, has 16 years of experience in the advertising market. He has worked at agencies such as Crispin Porter + Bogusky (CP+B) and Ogilvy, developing globally recognized campaigns for brands like LinkedIn, Ambev, and Unilever.
During the masterclass, the three experts will discuss how creativity can be fostered, regardless of the format, and will analyze cases and show how good ideas can thrive in any context.
The event is live and online. Registration is free and can be done through the link: Clickhereto subscribe.
About the participants:
Andre Rabanea
André Rabanea (b. 1982, São Paulo). A creative entrepreneur founded Torke, the first guerrilla marketing agency in Portugal. With over 10 companies created in various countries and awards such as Cannes Lions, D&AD, and El Ojo, he brought his boldness to the world, serving as a judge at the biggest creativity festivals. In 2014, he co-created the Ideators methodology, validated by Harvard as an "evolution in design thinking." After a creative recharge in Japan, he reinvented himself with Torkecc and Billy the Group, driving projects that challenge the status quo. Professor, speaker, and idea provocateur, André believes that businesses should be independent but collaborative. Between startups and travels, your most out-of-the-box creations are not companies, but your children, Arthur and Raul. Today, he continues to shape the future of creativity, solving problems with Ideators Co-Creation Thinking and teaching restless minds with Creative-you.
Sabrina Villar, creative director at AlmapBBDO
Sabrina Villar is a professional with over 19 years of experience in advertising, working at renowned agencies such as Ogilvy, W/McCann, and Havas Plus. She worked for iconic brands such as Coca-Cola, L’Oréal Paris, and Netflix, receiving international awards including Cannes Lions and Clio Awards. In addition to her work at agencies, Sabrina is also a professor at Miami Ad School and founded a creative studio aimed at supporting entrepreneurial women.
Ana Cecilia Novis, creative director at AlmapBBDO
Ana Cecilia Novis is an advertising professional with 16 years of experience, currently Creative Director at AlmapBBDO. With experience at agencies such as Crispin Porter + Bogusky and R/GA, she stands out for developing campaigns that address relevant social issues, such as ageism and censorship. Ana worked with global brands such as Verizon, LinkedIn, and Diageo, receiving national and international recognition for her creative work.
