Design and marketing will undergo significant transformations driven by technological advancements and changing consumer expectations. Some trends that are not yet widely implemented in 2025 but will be essential by 2030 include design for the metaverse, full integration of artificial intelligence (AI) in business, and advanced sustainable practices.
As specialists in the field, Thalles Santos, graphic designer and marketing analyst, founder of Studio Arcora, and Myke Pereira, journalist and marketing analyst, emphasize that the success of companies will depend on their ability to adapt to these changes. The future of design and marketing is being shaped now, and those who understand and apply these trends will get ahead in the next decade.
Design for the metaverse, for example, will gain strength as devices like the Apple Vision Pro popularize immersive experiences. Creating immersive digital environments will be a competitive advantage for brands seeking deep engagement with their consumers.
Meanwhile, AI-generated designs, such as logos and customized interfaces, will be a practical and affordable solution, allowing companies to save time and resources without compromising creativity," analyzes Thalles Santos.
Another point will be sustainability in design. The pressure for environmentally responsible practices will encourage companies to adopt circular design, using recyclable materials and reducing waste. "Brands that invest in this approach will have greater market acceptance and will add value to their products," completes Thalles Santos.
Besides the design, marketing will also evolve, explains Myke Pereira. Personalization of experiences, driven by advanced data and AI, will be an expectation of consumers. "Companies that have not yet fully integrated these technologies into their strategies will need to adapt quickly to stay competitive. The use of blockchain to ensure transparency in campaigns and the application of big data to predict consumer trends are examples of innovations that will become increasingly common," believes Pereira.
In the paid traffic landscape, ads on platforms like Google Ads and Meta Ads will continue to be essential tools for testing and validating these new trends. A/B tests can evaluate the acceptance of innovative designs, while user behavior analysis will provide valuable insights for campaign optimization.
