Consumer Day, celebrated on March 15th, is approaching, and online stores are already starting to prepare promotional campaigns to boost sales during this period. According to Felipe Rodrigues, CEO of theIt sent- a platform specialized in marketing automation for e-commerce - a good plan for the date combined with the right tools can lead to an increase of up to 50% in sales.
Harold Matsumoto, who is a specialist in management and marketing and director ofProsphera Corporate Education- Multidisciplinary consulting specialized in business management - can assist entrepreneurs and managers - shares the same vision and states that retailers should work on creating consistent strategies and plans to overcome obstacles, sell more, and improve revenue.
Among the aspects that cannot be missing in a special plan for the date, Rodrigues highlights that online store managers need to check the stock and ensure the availability of promotional products. It is also essential to communicate with the logistics team to ensure maximum attention in the sorting and delivery of items. The CEO of Enviou also recommends that store teams be attentive to opportunities to attract and win over new customers, who will be drawn by the promotions. It is necessary to ensure that these clients have positive and memorable experiences. For this, in addition to ensuring that the online store does not go offline, it is also extremely important to have a customer service team prepared to answer questions and assist customers when making purchases. Finally, the Enviou specialist recommends the creation of intelligent communications.
The director of Prosphera Corporate Education, in turn, explains that it is important for managers to retrieve sales information for the same period last year in order to have a basis for determining the quantity and product mix for this year.It also guides retailers on how products will be offered to customers. In your view, creativity can be very helpful at this time and you say it can be very interesting – in addition to promoting certain items – to create combos with complementary products, so that it makes sense for the consumer to purchase all those pieces at once.
To enhance planning, Felipe Rodrigues from Enviou recommends the combined use of tools that strengthen marketing and sales strategies. According to the executive, a good email marketing platform and the delivery of personalized content through this channel can be excellent for guiding the customer to the online store. At the same time, tools that promote abandoned cart recovery and detect browsing abandonment can be decisive in converting a sale that was already almost lost. Another recommendation from the marketing and e-commerce specialist is the personalized trigger tool, which allows the sending of fully customized content to the consumer to stimulate desire for a specific item.
Matsumoto also emphasizes the importance of having appropriate communication for the date, with the store's visual identity designed for the period, a trained team, and suggestive selling, that is, aiming to increase the average ticket by offering complementary products and price options that fit the budget. Another point highlighted by the specialist is related to uniformity in all aspects: from appearance to service, in order to attract customers into the store and successfully close sales. According to Matsumoto, marketing must appeal to customers' feelings, knowing who will enter the store, what people are looking for, and how they feel. With the full stock and the team knowing what and how to gift, it becomes easier to delight and assist in the purchasing decision.
What do you think about working on a guide with tips for entrepreneurs on how to sell more and better on Consumer Day? If you find it interesting, we can schedule a chat with Felipe Rodrigues, CEO of Enviou, and Haroldo Matsumoto from Prosphera Corporate Education, for more tips.
