Consumer Day, celebrated on March 15, is approaching and online stores are already starting to prepare promotional actions to boost sales during the period. According to Felipe Rodrigues, CEO ofIt sent– specialized platform for marketing automation for e-commerce – a good plan for the date combined with the right tools can lead to an increase of up to 50% in sales.
Harold Matsumoto, who is a specialist in management and marketing and director ofProsphera Corporate Education – multidisciplinary consulting specialized in business management – can assist entrepreneurs and managers – shares the same vision and states that retailers must work on creating consistent strategies and plans to overcome obstacles, sell more and improve the revenue scenario.
Among the aspects that cannot be missing in a special planning for the date, Rodrigues emphasizes that online store managers need to check the inventory and ensure the availability of promotional products. It is also essential to talk to the logistics team to ensure maximum attention in the sorting and delivery of items. The CEO of Enviou also recommends that store teams be attentive to opportunities to attract and win new customers, that will arrive attracted by the promotions. It is necessary to ensure that these clients have positive and memorable experiences. For that, in addition to ensuring that the online store does not go offline, it is also extremely important to have a customer service team prepared to address questions and assist customers at the time of making purchases. Finally, the Enviou specialist recommends the creation of smart communications.
The director of Prosphera Corporate Education, in turn, it is interesting for managers to recover sales information related to the same period, last year, to have a basis for defining the quantity and mix of products for this year.He also guides retailers on how products will be offered to customers. In your view, creativity can help a lot at this time and claims it can be very interesting – in addition to running promotions on certain items – create combos with complementary products, in a way that makes sense for the consumer to purchase all those items at once.
To enhance planning, Felipe Rodrigues, sent, recommends the combined use of tools that strengthen marketing and sales strategies. According to the executive, a good email marketing platform and the delivery of personalized content through this channel can be excellent for bringing the customer to the online store. At the same time, tools that promote the recovery of abandoned carts and detect navigation abandonment can be decisive in converting a sale that was practically lost. Another recommendation from the marketing and e-commerce specialist is the personalized trigger tool, that allow the sending of completely customized content to the consumer, to awaken the desire for a certain item.
Matsumoto emphasizes, yet, the importance of having appropriate communication for the date, with the store's visual identity designed for the period, trained team and suggestive selling, that is, seek to increase the average ticket by offering complementary products and with price options that fit the budget. Another point highlighted by the expert is related to uniformity in all aspects: from the visual to the service, in order to attract customers into the store and successfully make sales. According to Matsumoto, marketing has to engage with the customers' feelings, knowing who is going to enter the store, what people seek and what they feel. With the stock complete and the team knowing what and how to gift, it becomes easier to enchant and assist in the purchasing decision.
What do you think about working on a topic with guidelines for entrepreneurs on how to sell more and better this Consumer Day? If you find it interesting, can we schedule a chat with Felipe Rodrigues, CEO of Enviou, and with Haroldo Matsumoto, from Prosphera Corporate Education, for more tips.
