The pursuit of greater profitability is not limited to selling more, but selling more efficiently. Companies that analyze their costs, they adjust pricing intelligently and eliminate waste, managing to increase their results without compromising quality. According to a report from the OTRS Group, companies that automate business processes observe a time savings of up to 23% and a faster company growth of 19%, demonstrating how operational optimization directly impacts profitability
Identify more profitable products and adjust pricing
SecondLucas Codri, founder ofIZE Business Managementand the creator of the IZE Method for Profitable Growth, many companies lose money by not understanding which products and services generate the highest financial return. "Before thinking about selling more", it is essential to know if what is being sold really brings profit. A detailed analysis of the contribution margin and the break-even point is essential to determine which products or services are worth keeping and which need to be adjusted or discontinued, explain
IZE works directly with strategic pricing, helping companies set prices that ensure profitability and competitiveness. A common mistake is to price solely based on cost, without considering factors such as market positioning, customer value perception and demand elasticity. "Companies that adopt a structured pricing strategy can increase their margins without driving away consumers", complement Codri
According to a study by the Getulio Vargas Foundation (FGV), companies that use pricing strategies based on the value perceived by the customer can increase their profit margins by up to 15%, without losing competitiveness
Reducing waste and using technology for optimization
Operational waste is one of the main factors that erode the profitability of companies. Inefficient processes, rework and lack of control over fixed costs can drastically reduce profit margins. According to a report by McKinsey & Company, the implementation of automation technologies can increase productivity by up to 20%, eliminating unnecessary expenses and improving operational efficiency
Financial management software, inventory control and performance analysis help make more informed decisions. Digitalization allows for precise monitoring of key financial indicators, ensuring sustainable and predictable growth, affirms the manager
Companies that apply these strategies show that it is possible to increase profitability without compromising customer delivery. "Adjustments in pricing", elimination of waste and intelligent use of technology are essential pillars for companies that wish to grow sustainably, finalizes
