The pursuit of greater profitability is not just about selling more, but about selling more efficiently. Companies that analyze their costs, adjust pricing intelligently, and eliminate waste can expand their results without compromising quality. According to a report by OTRS Group, companies that automate business processes observe up to 23% time savings and 19% faster company growth, demonstrating how operational optimization directly impacts profitability.
Identify more profitable products and adjust pricing
SecondLucas Codri, founder ofIZE Business Managementand creator of the IZE Method of Profitable Growth, many companies lose money by not understanding which products and services generate the highest financial return. "Before thinking about selling more, it is essential to know if what is being sold actually brings profit. A detailed analysis of the contribution margin and the break-even point is crucial to determine which products or services are worth maintaining and which need to be adjusted or discontinued," he explains.
A IZE works directly with strategic pricing, helping companies set prices that ensure profitability and competitiveness. "A common mistake is pricing solely based on cost, without considering factors such as market positioning, customer perceived value, and demand elasticity. Companies that adopt structured pricing can increase their margins without alienating consumers," adds Codri.
According to a study by the Getulio Vargas Foundation (FGV), companies that use pricing strategies based on the value perceived by the customer can increase their profit margins by up to 15%, without losing competitiveness.
Reducing waste and using technology for optimization
Operational wastes are one of the main factors that erode companies' profitability. Inefficient processes, rework, and lack of control over fixed costs can drastically reduce profit margins. According to a report by McKinsey & Company, the implementation of automation technologies can increase productivity by up to 20%, eliminating unnecessary expenses and improving operational efficiency.
“Financial management, inventory control and performance analysis software help to make more informed decisions. Digitalization allows for precise monitoring of key financial indicators, ensuring sustainable and predictable growth,” says the manager.
Companies that apply these strategies demonstrate that it is possible to increase profitability without compromising customer delivery. "Adjustments in pricing, elimination of waste, and intelligent use of technology are essential pillars for companies that wish to grow sustainably," he concludes.
