A Simple Account, the leading corporate expense management platform in Brazil, announces the greatest strategic and technological evolution since its founding and promises to lead the company to reach a share of 100,000 clients in the coming years. Starting from an investment of R$20 million, the“Simple Account 2.0”It will be the first – in a series of launches – that will occur every six months and mark a new era in corporate expense management. The projection is that the developments will bring revenue five times greater than the current for the company.
With the aim of bringing even more organization, control and intelligence to companies, the fintech presents 12 new features on its platform, in addition to other improvements to existing products, distributed across payment solutions, expense management and financial services.
Customerat the center of decisionsThis evolution had been planned for quite some time, reveals Rodrigo Tognini, CEO and co-founder of Conta Simples, who noticed, during conversations with clients, the points of frustration that impact the daily life of the finance team. "I have always been attentive to the various challenges companies face in the corporate payment process and expense management. That is why we are always close to our clients in the development process and updates of functionalities. However, I noticed that the market still demanded more regarding expense management, and we decided that this was the time to change this scenario and lead an even more innovative and aggressive movement," he states.
According to the research“Overview of Corporate Expense Management in Brazil”, carried out by Conta Simples in partnership with Visa, 80% of companies spend up to 29 hours a week managing expenses. Additionally, 40% of businesses still use spreadsheets and manual processes to manage expenses, compromising efficiency and visibility. Companies that use Conta Simples already save up to 9 hours per week, increasing control and efficiency — time that could be invested in growth.
“We diagnosed the pain and, after months of development, we brought solutions that resolve these limitations in a simple and efficient way. We combined technology and simplicity to multiply the impact of financial teams, making management more agile and productive,” explains Stenyo Lago, the company’s CPO.
New features, more efficiencyConta Simples 2.0 presents an evolution in the way data is consumed and analyzed by customers, thus creating aData Panel, reportsof smart expensesthat uses Artificial Intelligence (AI),machine learningand data modeling to generate personalized insights. In addition to raw data and charts, it is also possible to customize the view by date, cost center, categories, user, and transaction type. Already thesmart categoriesinclude 400 establishmentstaggedautomatically, also with the help of AI, which eliminates the need for manual categorization and simplifies the reconciliation process.
Another novelty is that thecorporate cardsThey can be registered in Google Wallet and will allow payments at physical establishments via contactless, eliminating the need to carry the physical card. Later this semester, Apple Wallet users will also be able to enjoy this convenience. According to Lago, the demand for a corporate wallet solution has been growing among clients, especially those who need to distribute cards to multiple units or employees. "With this feature, we offer an efficient solution aligned with the clients' usage expectations," he points out.
Another highlight is thebatch payment, which automates and simplifies expense management, providing more control, efficiency, and transparency for financial teams. With advanced technology and an intuitive interface, the solution reduces bureaucracy, improves cost predictability, and allows companies to make strategic decisions more quickly. The fintech still offers easy integration with the mainERP systemsfrom the market, such as Omie, SAP, and Oracle. With connectionplug and playThe integration process is completed in just 6 steps, taking about 15 minutes.
“Think Simple”The product evolution will be communicated through the largest campaign ever conducted by Conta Simples. Ideated by the CCaramelo agency, it brings thetagline "Simple Think"
The production, which will be shown on open television,out of homeand other digital channels, will be starred by Ana Paula Padrão, journalist and businesswoman who recently stepped down as host of "MasterChef Brazil," and Leandro Ladeira, a reference in Brazilian digital marketing and one of the country's top content creators in the field.
Through two films, the action prompts the audience to reflect on whether they are complicating tasks that should be simple. "The protagonist of this story is the corporate credit card from Conta Simples, the true 'hero' for a more organized, controlled, and monitored financial journey. The goal is to empower companies with the right tools to simplify daily operations and focus on what truly matters – growth," concludes Tognini.