A Simple Account, Brazil's main corporate expense management platform, announces the greatest strategic and technological evolution since its foundation and that promises to lead the company to reach the share of 100 thousand customers in the coming years. From an investment of R$20 million, the "Simple Account 2.0” it will be the first of a series of launches that will happen every six months and mark a new era in the management of expenses of companies. The projection is that the evolutions bring revenue five times higher than the current for the company.
In order to bring even more organization, control and intelligence to companies, fintech presents 12 new features on its platform, as well as other improvements in existing products, distributed in the areas of payment solutions, expense management and financial services.
Client at the heart of decisionsThis evolution was already planned for a long time, reveals Rodrigo Tognini, CEO and co-founder of Conta Simples, who realized, during conversations with customers, the points of frustration that impact the day-to-day of the financial team. “I have always been aware of the various challenges that companies have when making the process of corporate payment and expense management.And so we are always close to our customers in the process of development and functionality updates. However, I noticed that the market still asked for more in terms of expense management and we decided that this was the time to change this scenario and lead an even more innovative and aggressive movement”, he points out.
According to research “Panorama of Corporate Expense Management in Brazil”, held by the Simple Account in partnership with Visa, 80% of companies spend up to 29 hours a week with expense management. In addition, 40% of businesses still use spreadsheets and manual processes to manage expenses, compromising efficiency and visibility. Since companies that use Simple Account save up to 9 hours a week, increasing control and efficiency (time that could be invested in growth.
“We diagnosed the pain and, after months of development, we brought solutions that solve these limitations in a simple and efficient way. We combine technology and simplicity to multiply the impact of financial teams, making management more agile and productive.”, explains Stenyo Lago, CPO of the company.
New features, more efficiencySimple Account 2.0 presents an evolution in the way data is consumed and analyzed by customers, thus creating a Data Panel, reports smart expenses using Artificial Intelligence (AI) machine learning and data modeling to generate personalized insights. In addition to raw data and graphics, you can still adjust visualization by date, cost center, categories, user and transaction type smart categories they include 400 establishments tagged automatically, also with the aid of AI, which eliminates the need for manual categorization and simplifies the conciliation process.
Another novelty is that the corporate cards they can be registered in Google Wallet and will allow payments to be made in physical establishments through approximation, eliminating the need to load the physical card. Still this semester, Apple Wallet users will also be contemplated with this facility. According to Lago, the demand for a corporate wallet solution was growing among customers, especially those who need to distribute cards to various units or employees. “With this functionality we offer an efficient solution aligned with the expectations of use of” customers, he points out.
Another highlight is the batch payment, which automates and simplifies expense management, providing more control, efficiency and transparency for financial teams. With advanced technology and an intuitive interface, the solution reduces bureaucracy, improves predictability of spending and allows companies to make strategic decisions faster. Fintech still presents easy integration with the main ERP Systems market, such as Omie, SAP and Oracle. With connection plug-and-play, the integration process is completed in just 6 steps, taking about 15 minutes.
“Pense Simple”The evolution of the product will be communicated through the largest campaign carried out by Conta Simples to date. Idealized by the agency CCaramelo, brings the Tagline --- Note: The term "tagline" is already in English and does not require translation. It refers to a memorable phrase or sentence that encapsulates the essence of a brand, product, or campaign. “Pense Simple”.
The production, which will be shown on open television out home and other digital channels, will star Ana Paula Standard, journalist and entrepreneur who recently left the command as presenter of the “MasterChef Brazil”, and Leandro Ladeira, reference of Brazilian digital marketing and one of the largest content creators in the area in the country.
Through two films the action provokes the audience to reflect if they are complicating tasks that should be simple. “The protagonist of this story is the corporate credit card of Simple Account, the true (hero’ for a financial journey with more organization, control and monitoring. The proposal is to empower companies with the right tools to uncomplicate the day to day and focus on what really matters ( the growth”, concludes Tognini.
