Digital entrepreneurship is constantly growing in the country, with 54% of Brazilians consuming some type of infoproduct, according to a survey by the National Confederation of Shop Managers (CNDL). This market, however, is also full of traps for entrepreneurs. It is to alert about these dangers and show how to face them that the CEO of Digital Manager GuruAndre Cruz,publish the bookPolitically Incorrect Guide for Digital Entrepreneursfor theDVS Publisher.
Throughout the work, he presents practical ways to venture freely in the virtual world, but distancing himself from platforms that exploit businesses and do not generate rewards. With a direct and unfiltered approach, Cruz denounces how "pay-to-sell" sales systems make their users hostages to abusive fees and lack of autonomy. According to the CEO, with the advancement of the digital market, many intermediaries have started to position themselves as owners of other people's businesses, restricting control over sales, data, and customers.
"This dependence on platforms needs to be broken, as it is a dynamic that favors digital scams, especially with the proliferation of 'course-selling courses.' A market has been created that profits by selling dreams and false promises to those seeking shortcuts and being led astray by illusions. Without autonomy, many professionals end up working for the interests of others, while their own earnings are compromised," shares the author.
The work is structured into four parts. In the first, the author proposes a critical perspective on the business model of traditional platforms. Next, share your success story as the founder of Digital Manager Guru, a fairer and more transparent alternative for those seeking independence. Next, it reveals the values, principles, and strategies that have always guided your ventures, and concludes with practical advice for those who wish to grow without relying on intermediaries.
With over 20 years of experience in the digital market, André Cruz not only points out the system's problems but also presents solutions and alternative paths for those seeking autonomy and real growth. Designed for digital entrepreneurs, small business owners, info product creators, marketing professionals, and anyone interested in provocative analyses, this guide is essential reading for those who value straightforward content without "pretty packaging" for uncomfortable truths.
Politically Incorrect Guide for Digital EntrepreneursIt is an invitation to reflection and transformation. A call to action for those who want to escape the digital world's trap and build a profitable business without relying on third parties. With accessible language and content full of real experiences, the book stands out as an indispensable manual for those who want to break free from the constraints of the traditional market and take control of their own destiny in the digital universe.
Technical sheet
Title:The Politically Incorrect Guide for Digital Entrepreneurs – A manifesto to challenge the system, change the game and take online business to the next level
Publisher:DVS Publisher
Author:Andre Cruz
ISBN: 978-6556951423
Pages: 167
Price: R$ 74,00
Where to find:Amazonand the country's main bookstores
