Start Site Page 130

The adoption of AI depends on us filling the current data gap

E-Commerce Update
-
0
The adoption of AI depends on us filling the current data gap

Most companies in the world are adopting artificial intelligence in their operations. There are certain business structures that are independent of the company's area of operation, such as having a marketing department focused on creating campaigns that ensure more clients, more satisfied clients, advertising, etc. It is not and will not be different with AI. It is safe to say that virtually every organization will have, within itself, in some process or even an entire department, AI applied to different levels of problems and solutions.

A very current area of this adoption is happening through AI agents, created to be co-pilots for various activities, especially those that require interaction with the customer, in order to ensure a better experience. But, implementing AI is not enough. Like any technology, solution, or system, AI requires a certain infrastructure.

A coherent and cohesive data platform is extremely necessary, as it can be used to train AI with all the information the company already has, whether about its customers or any other detail involving its operation. This training is complex and largely depends on primary data about interactions carried out over years of transactions. This is essential for creating effective marketing strategies.

While 81% of brands claim to be "good" or "excellent" at providing positive customer engagement, only 62% of consumers agree. Only 16% of brands strongly agree that they have the data they need to understand their customers, and only 19% of companies strongly agree that they have a comprehensive profile of their customers (Twilio Customer Engagement Report 2024). It's all about the data gap!

It is crucial to fill in the data gaps. In fact, many companies are merging to gain deeper insights about their customers by combining their databases. Any AI is and will always be as good as the data that feeds it. Without knowing how to act better, she will be working with gaps that make all the difference.

You have probably encountered this situation. For example, if you are buying shoes online and ask an AI chatbot about a new shoe model that has not yet been announced. A mistaken AI can provide false information based on rumors, inventing data about the comfort, versatility, and usability of the product.

This happens because the lack of data is what truly limits this technology. Data is the greatest resource we have today. Companies cannot afford to have hallucinating AI or one without relevant data, harming their customers' experience or even critical systems.

With the correct data, what would happen in this situation is that the AI would inform the consumer about the non-existence of the product they are looking for, and as a complement, it could also provide information about options that are already being sold and match the consumer's profile; explain why the sneakers they are looking for are currently just a rumor originating from unreliable sources; and even offer to contact the consumer when new models that fit their preferences become available.

The need for processed, unified, verified, and reliable data, available in real time, is constant. Databases are more important than ever because, even to advance AI competitiveness, they remain the cornerstone of the entire process. That's why the first step to take is to fill the data gap. Only then will the true potential of AI be unleashed.

Retail: stable connectivity increases sales realization by up to 12%

E-Commerce Update
-
0
Retail: stable connectivity increases sales realization by up to 12%

A TNS, a global leader in connectivity and payment infrastructure, has developed an innovative solution to maximize the payment completion rate in retail, for points of sale of any size and format, including autonomous stores and self-service kiosks, eliminating connectivity issues.

In an initiative with theNortheast Bankand the sub-accreditorEntrepayFor example, the recurring connectivity issues of periodic fairs supported by the bank in Fortaleza were resolved, offering exhibitors a customized, stable network with high availability and high security for payment transactions. As a result, the completion of sales transactions increased by up to 12%, mainly those related to impulse purchases.

Craft fairs are important references for the street commerce of Fortaleza and the production of numerous artisans and small producers in the state. We make a point of offering exhibitors and visitors the best existing technology so that the shopping experience is always the best possible., saysElmo Luiz Machado Sette JuniorExecutive manager of Banco do Nordeste.

For this purpose, an intelligent and exclusive network was implemented for the payment systems, with PCI certification, which allows connectivity only for Entrepay devices. The installation of a TNSLink+ combining Vivo and Claro SIM cards in a single router, along with a wired connection and signal amplifiers, ensures that even if one type of connectivity fails, another remains operational, with automatic activation of the best available network, maintaining service continuity.

All integrated with a Fortinet NGFW, the most deployed network firewall in the world, which combines traditional firewall features, SD-WAN, and advanced security services to provide enhanced protection.The true innovation here was the customization of the solution to exclusively serve Entrepay's devices, ensuring that only their terminals had access to the configured network, without the risk of interference or instability., explainedWolnyz BarbosaTNS support manager.

With TNS's tailor-made solution, we are able to ensure greater availability and security in transactions thanks to a dedicated and exclusive network. This level of customization and network intelligence has proven essential to safely overcoming connectivity challenges in coverage variation areas, especially in highly sensitive activities such as payment transactions., affirms ArNaldo Blasques Operations Director of Entrepay.

This set of innovations, highlighting the TNS Link, a highly available redundant connectivity solution specifically for store environments, inventories, and self-service terminals, can be seen in the space of theTNS / Lounge Payments(G-4) inAutocom, the largest technology fair focused on retail and commercial automation in Latin America, taking place from the 1sttheOn April 3rd, at Expocenter Norte, São Paulo, with free admission.

TNS is a global leader in comprehensive, modern, and secure payment network solutions and technologies. As an Infrastructure as a Service (IaaS) and colocation solutions provider, TNS serves over 1,400 organizations across all continents, including the world's major stock exchanges such as Nasdaq, NYSE, London Stock Exchange, and B3. In 2019, TNS began expanding in Latin America starting from Brazil, where its main focus is to offer retailers complete payment solutions, with a diverse portfolio that includes connectivity across various technologies, data management, POS rental, and customized solutions for self-service terminals in stores and autonomous markets, of any size and location, managed through a native cloud platform. With over 30 years of extensive experience in the global market and presence in more than 60 countries, TNS also operates in other segments such as telemetry, tracking, monitoring, security, and IoT and M2M connectivity for smart cities, healthcare, industry, and agribusiness. TNS has offices in the states of Paraíba and São Paulo that serve clients throughout Brazil and Latin America.

bet.bet announces Léo Foguete as the new brand ambassador

E-Commerce Update
-
0
bet.bet announces Léo Foguete as the new brand ambassador

In another strategic move to strengthen its presence in the entertainment segment, bet.bet – a company regulated in the online betting market – announces singer Léo Foguete as its new ambassador. The sensation of forró and piseiro, the Pernambuco artist will star in advertising campaigns, participate in exclusive activations, and produce special content for the brand's social media. The partnership not only marks the beginning of a new phase in the musician's career but also reinforces the company's commitment to genuinely connect with the young audience passionate about music, culture, and sports.

"We were looking for a personality that represents bet.bet's DNA: young, authentic, popular, and with a great ability to engage. And Léo combines all of that. He has a genuine connection with fans, as well as an inspiring journey that is fully aligned with our values. We are confident that this partnership will make us even stronger and will provide unforgettable experiences for all our customers," says Junior Guerra, the institution's marketing director.

Born in Petrolina (PE), Léo Foguete is 21 years old and already stands out among the major names of the new generation of forró. In November 2024, his career took off: he went from anonymity to reaching the top of the charts with the hit "Última Noite" – a collaboration with singer Nattan. With the EP "Thank You God," which topped Spotify Brazil, Léo solidified his popularity in the music scene. Former bricklayer's assistant, he became a symbol of overcoming, talent, and charisma. Currently, he is an exclusive artist with Vybbe, one of the largest production companies in the country, and has already collaborated with names such as Ana Castela, Zé Vaqueiro, Manu Bahtidão, and Luan Pereira.

"Today I join bet.bet, a brand that, like me, lives on emotion, connection, and attitude. This partnership arrived at the perfect moment, precisely when we are accelerating my projects and bringing my music to more people. With this support, I will be able to boost my work even more – on stage, on social media, and in everything that comes next. Together, we will double the fans' excitement, mixing music, entertainment, and that unique vibe that only bet.bet has. I thank you for the trust and you can expect a lot of good things coming up!", celebrates the singer.

The global IT services market will generate US$ 600 billion in 2025

E-Commerce Update
-
0
The global IT services market will generate US$ 600 billion in 2025

As companies face increasing cyber threats and strict compliance requirements, it becomes increasingly essential for the market to have the support of IT service providers (MSPs) capable of ensuring managed security of their data and operations. This is the bet of the vast majority of leaders of this type of company around the world, according to the study.The MSP Horizons Report 2025The report shows that 90% of executives who participated in the survey foresee an increase in revenue from their cybersecurity services in the next three years. This scenario represents a ten percentage point increase compared to the 80% recorded last year. The work was developed by N-able (NYSE:NABL), a leading provider of cloud-based software solutions for managed service providers.

The expectation of increased gains from cybersecurity services is shared by Brazilian companies like ADDEE, the leading national reference in providing management, monitoring, data protection, and security solutions for IT service providers. According to the company's CEO and founder, Rodrigo Gazola, this year ADDEE will focus strategic efforts on further enhancing its security operations, in partnership with N-able, of which it is the exclusive representative in Brazil.

"Solutions such as EDR, MDR, Backup, and DNS Filtering will be the focus of communication and campaigns, accompanied by a reinforcement in technical support and provider training," he said.

Backup SaaS advances and requires adaptation

One of the most highlighted areas of growth by the interviewees in theMSP Horizons ReportIt was called SaaS Backup, referring, for example, to applications like Microsoft 365, Google Workspace, or Salesforce. Among the interviewed executives, 53% said they will add this practice in the future.

Based on the responses, those responsible for the research believe that the future of backup and disaster recovery is being shaped by a major movement in this industry. They claim that RMM (Remote Monitoring and Management) providers are acquiring or building backup technologies, just as corporate providers are acquiring players focused on small and medium-sized businesses (SMBs) and vice versa. In this scenario, the perception is that the backup also offers MSPs the opportunity to increase their total addressable markets due to its strong potential for resale.

Gazola explains that, in Brazil, RMM was the catalyst for the operational change of managed IT service providers, enabling remote monitoring and management of environments, which transformed IT service delivery.

"These solutions continue to be strategic for ADDEE because they represent the foundation for MSPs to deliver added value to clients. Fifteen years ago, these solutions were scarce or expensive within the national market, and we were able to bring a transformation in the way companies viewed their operations and services. We still continue to do this work today," he states.

For the realization of theMSP Horizons ReportMore than 450 MSPs from all continents were asked to provide feedback through an online questionnaire distributed by N-Able itself and by Canalys via their Candefero website. The contacts were made between October and November 2024, with Canalys interviewing 16 companies in the sector during the process, which provided qualitative feedback on the main topics and trends in the IT market.

Routing technology is Yuno's differentiator to maximize successful transactions

E-Commerce Update
-
0
Routing technology is Yuno's differentiator to maximize successful transactions

Given its permanently innovative nature, e-commerce undergoes frequent transformations and is therefore subject to a series of challenges in completing payments. From unexpected processor failures to the use of incorrect information by the customer or fraud indications, these obstacles directly impact retailers' revenues and the customer's experience in their shopping journey.

In this sense, intelligent routing technologies are coming to help predict the best payment options. Oneresearch conducted by Cornell Universityindicates that the implementation of this system resulted in a 4% to 6% increase in transaction success rates.In line with this scenario, Yuno, the global payments orchestrator, developed the tool ofSmart Routing, which was designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs, and eliminating the need for manual adjustments.

While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno's solution adopts a dynamic, data-driven approach. The system analyzes the historical performance of suppliers, regional preferences, and real-time conditions, ensuring that each transaction follows the most efficient route. This results in faster, uninterrupted processing, increasing the reliability and financial performance of companies.

Smart Routing stands out for its ability to adapt and continuously optimize payments. Among its main benefits, it is possible to highlight the enabling of tsmart decision-making groupsSince each transaction feeds the algorithm with details such as location, payment type, and supplier costs, allowing the system to choose the most efficient route to maximize approval rates and minimize fees.

The tool ensures that there is acontinuous optimizationin the system, which automatically adapts to market conditions, supplier reliability, transaction standards, and approval rates, thereby automatically improving routing decisions and payment flow. Additionally, companies can test different routing strategies in real time, adjusting the transaction flow to maximize efficiency.

"With the use of Smart Routing, companies can expect immediate results in increased customer retention, as it results in fewer payment failures and reduces the number of abandoned purchases, improving customer satisfaction and loyalty. The retailer can also benefit from internal operational advantages by reducing processing fees by routing transactions to more profitable providers, as well as making international transaction management easier and optimizing workload, allowing internal teams to focus on business growth instead of solving operational issues," highlights Walter Campos, General Manager of Yuno.

THESmart RoutingIt is not just a common routing solution, as it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic allows for the prediction of the best routes to maximize approval rates, enabling companies to rely on Yuno to enhance their overall payment efficiency without the need for manual adjustments.

Núclea's revenue reaches R$ 1.66 billion in 2024, driven by expansion into new markets and an increase in the solutions portfolio.

E-Commerce Update
-
0
Núclea's revenue reaches R$ 1.66 billion in 2024, driven by expansion into new markets and an increase in the solutions portfolio.

Núclea, a leader in digital transaction infrastructure solutions and data intelligence, recorded another year of revenue growth, reaching R$ 1.66 billion, a 7% increase for the year. EBITDA (earnings before interest, taxes, depreciation, and amortization) totaled R$ 790 million, 20% above 2023, and net profit reached R$ 626 million, a 7% increase in the period. Furthermore, Núclea distributed R$ 724.8 million in dividends in 2024.

"Our customer-centric journey has helped us understand what the market needs, and we have directed our solutions to meet those needs. The increasing diversification of our portfolio over the past two years has enabled us to enter new sectors beyond finance and develop high-impact initiatives, such as our blockchain network (Núclea Chain). We have been paving this path supported by innovation, technology, and continuous evolution of our products," emphasizes André Daré, CEO of Núclea.

Núclea currently has more than 1,600 clients in its portfolio. Last year, in operational terms, there were more than 40.7 billion transactions, representing over R$ 18.4 trillion in financial volume. This volume includes transactions that pass through the company, such as bill payments, card registrations, credit portabilities, salary accounts, and credit portfolio assignments, among others.   

New markets 

"The profile of our clients is changing, and 2024 proved that. Today, we speak not only the language of the financial market but also of insurance, tokenization, real estate, and others. We are also refining our data and anti-fraud solutions, expanding on what we had been doing until then," celebrates Daré.

In 2024, the company began its operations in the insurance market and now records activities in insurance, open supplementary pension, capitalization, and reinsurance. In the last year, it announced a partnership to be the registrar of the insurance operations of CNSEG members.  

In the blockchain market, the company launched Núclea Chain and became a pioneer in offering tokenized duplicate services in the Brazilian market. The technology enables offering a complete journey, from registration, tokenization, and validation of the duplicate's collateral, ensuring security and accessibility for clients.

Another highlight was Núclea's first service for end users: certification aimed at families with an income of up to 10 minimum wages to access Social Interest Housing (HIS) and Popular Market Housing (HMP). For this, the company leveraged its experience in technology for the financial system to benefit the real estate market.

Núclea also made significant investments that enhance its expansion through startups Liquid, a Brazilian company specializing in artificial intelligence applied to credit, and Parfin, focused on digital asset structuring and blockchains in companies.   

In addition to conquering new markets, solutions for the democratization of credit and financial services experienced significant growth in 2024. The highlight is the portability of credit and the registration of receivables for use as collateral. Furthermore, Núclea expanded the registration of invoices and the enrollment in Authorized Direct Debit.    

The data agenda for legal entities also showed progress in 2024. Núclea provided the financial market with indicators and reports that enable more appropriate credit granting to clients, with conditions aligned with their repayment capacity and rates consistent with a more accurate risk assessment.

We end the year with a sense of pride and gratitude. The achievements that brought us here are the result of the collective effort of a team of over 850 employees and the various valuable partnerships we have built along the way, declares Daré.

Efficient Strategies to Engage and Convert Customers with Email Marketing

E-Commerce Update
-
0
Efficient Strategies to Engage and Convert Customers with Email Marketing

In the highly competitive digital landscape, email marketing remains one of the most effective tools for building relationships with the audience and driving sales. However, given the volume of messages received daily, ensuring that an email is opened, read, and generates engagement has become a real challenge.Experts point out that adopting best practices can be crucial for transforming email marketing campaigns into a strategic channel for customer conversion and retentionIn recent years, several new ways have emerged for marketing professionals to connect with clients and potential consumers. But email marketing remains one of the most effective strategies to strengthen customer relationships, increase engagement, and boost business revenue.This accessible channel generates, on average, $36 for every dollar invested., according to data from Forbes Advisor.

Personalization and Segmentation: The Path to Success

The era of generic messages is over. Today, data-driven and user behavior-based personalization is essential to increase open rates and engagement. Studies indicate that targeted emails have a 50% higher open rate than generic campaigns. Using information such as purchase history, preferences, and previous interactions to create targeted content strengthens the relationship with the consumer and increases the chances of conversion.

The Impact of Automation and the Correct Frequency

Marketing automation tools allow sending messages at the ideal moment, based on user behavior. From welcome emails to reactivation campaigns, automation enhances the consumer experience and optimizes results. Furthermore, the frequency of sends should be carefully planned: excessive emails can lead to unsubscriptions, while sporadic contacts may cause the brand to be forgotten.

Relevant Content and Responsive Design

The email content should be objective, relevant, and visually appealing. Short and impactful subjects increase open rates, while well-structured texts and clear calls-to-action encourage users to act. Furthermore, with the increasing use of mobile devices, ensuring that the design is responsive is essential for a positive user experience.

Authenticity and Trust: Protecting Your Reputation

With the increase in digital security concerns, strategies such as implementing authentication protocols (DKIM, SPF, and DMARC) help prevent emails from ending up in the spam folder. Additionally, following the LGPD (General Data Protection Law) standards and obtaining explicit user consent are essential factors to maintain brand credibility and ensure good communication practices.

Metrics and Continuous Optimization

Analyzing metrics such as open rate, clicks, and conversions allows for continuous adjustments and improves campaign performance. A/B testing is also an effective strategy to understand what resonates most with the audience and to improve the communication approach.

With strategic planning and the adoption of best practices, email marketing remains a powerful tool for brands aiming to stand out in the digital market, strengthen customer relationships, and generate real results. For companies and professionals seeking to optimize their digital communication, investing in effective email marketing strategies can be the competitive edge needed for success.

PagBank surpasses 1 million clients in the Insurance sector

E-Commerce Update
-
0
PagBank surpasses 1 million clients in the Insurance sector

THEBanking, a complete digital bank of financial services and payment methods, celebrates the achievement of over 1 million customers in its Insurance product portfolio, reinforcing its value proposition by offering simple, unified, and accessible solutions to customers.  

With over 100% growth in the year, the digital bank's insurance portfolio has been standing out for its combination of competitive prices, extensive coverage, and the offering of various assistance services. Furthermore, ease of use and transparency in processes have attracted new clients.  

"Being the digital bank that best understands the needs of the Brazilian micro-entrepreneur and continuing with the purpose of making the financial lives of people and businesses easier, offering insurance products specifically developed for them makes all the difference at the time of choice. By integrating insurance into our financial ecosystem, we provide a unified experience where the customer can manage everything easily, intuitively, and directly from their mobile phone," comments André Souza, Director of Financial Business and Digital Channels at PagBank.

In addition to steady growth, PagBank Seguros has a post-sales structure that works to maintain a low cancellation rate and balanced claims, reinforcing the sustainability of the business and customer trust in its insurance offerings. The category is distinguished by its broad coverage, diversification of services provided, and ease of use, with the entire process at your fingertips.  

"We believe that a digital bank should go beyond traditional financial services. By offering affordable insurance integrated into our platform, we provide a complete experience where our clients find everything they need to protect their assets and well-being. Our focus is to bring peace of mind to our clients' personal, family, professional, and financial lives," complements Souza.  

Currently, PagBank's Insurance portfolio includes Business Insurance, Health Assistance, Home Insurance, Life Insurance, PagBank Account Insurance, and PagBank Card Insurance, and soon, a mobile phone protection insurance will be launched. More information can be found atsitefrom PagBank.  

One of the largest digital banks in the country by the number of clients, PagBank offers tools for in-person and online sales, a complete digital account for individuals and businesses, as well as features that contribute to financial management, such as Payroll. At PagBank, the credit card has a guaranteed limit, and investments become a limit for the card itself, enhancing customers' earnings, in addition to generating cashback on the bill. At PagBank, those with active and inactive balances in the FGTS can request early withdrawal, and it is also possible to contract the INSS payroll loan for retirees and pensioners directly through the PagBank app.

Mailbiz launches dynamic template integrated with Shopify

E-Commerce Update
-
0
Mailbiz launches dynamic template integrated with Shopify

Email marketing continues to be an effective tool for engaging customers and increasing sales in e-commerce. Thinking about it, theEmailjust launcheda new feature of dynamic templates integrated with ShopifyThis innovation allows retailers to automatically personalize their emails based on updated store data, optimizing communication and increasing conversions.

What are dynamic templates?

Unlike static templates, dynamic templates automatically adjust to each submission, providing personalized information for each client. The new integration allows a single model to display recommended products, order updates, and exclusive promotions based on user behavior and Shopify information.

Benefits of integration with Shopify

The new integration between Mailbiz and Shopify brings strategic advantages for merchants who want to optimize their email marketing campaigns

1. Real-time customization

Dynamic templates pull information directly from the Shopify store, ensuring that the email content is always up to date. This includes stock, prices, product descriptions, and images.

2. Greater relevance and engagement

With personalized emails based on purchase history and user behavior, the engagement rate tends to increase, reducing unsubscribe rates and improving conversion.

3. Efficient automation

The combination of dynamic templates with Mailbiz's automated flows allows merchants to send emails at the right moment, focusing on repurchase strategies, abandoned cart recovery, and exclusive offers.

4. Time savings and increased productivity

With dynamic templates, it is not necessary to create multiple versions of the same email. Customization happens automatically, reducing the time spent on campaign setup.

How to start using dynamic templates?

If you already use Mailbiz and have a store on Shopify, the setup is simple:

  1. Access the Mailbiz platformand connect your Shopify store.
  2. Choose a dynamic templateand customize the visual elements.
  3. Define the customization rulesbased on behavior, purchase history, and customer preferences.
  4. Activate your automated flowsto send dynamic emails at the right moment.

With the dynamic templates integrated into Shopify, Mailbiz assists how merchants communicate with their customers. This new feature allows advanced customization, greater campaign efficiency, and better sales results.

In the expansion phase, Paipe announces Victória Camilo as the new head of finance

E-Commerce Update
-
0

Paipe Technology and Innovation announced in March Victória Roussenq Camilo as the new head of administration and finance. The technology company, headquartered in Novo Hamburgo (RS), serves clients throughout Brazil and is expanding with the opening of an office in São Paulo and a unit at the new Fly Hub in Sapiranga, focused on the innovation ecosystem of the Sinos Valley. Paipe also plans to establish an advanced facility in the United States to strengthen its internationalization.

With over 14 years of experience in the administrative and financial sector, Victória's career includes stints in segments such as hospitality, banking, and, in recent years, has been dedicated to the technology sector. She holds a degree in Accounting Sciences and an MBA in Corporate Finance and Controllership. "My biggest challenge will be, together with my team, to ensure the delivery of accurate and reliable data with solid and effective backing, providing greater security in Paipe's strategic decision-making," he states.

"The values of Paipe, along with its constant pursuit of high performance, are completely aligned with my way of thinking and acting. Therefore, I have high expectations of contributing to a challenging and inspiring environment, where I can learn and grow professionally, while helping the company and the team achieve their goals and drive their continuous evolution," adds Victória.

1...129130131...513Página 130 de 513

LATEST ARTICLES

POPULAR TOPICS

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.

Contact contato@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]