In another strategic move to strengthen its presence in the entertainment segment, bet.bet – a company regulated in the online betting market – announces singer Léo Foguete as its new ambassador. The sensation of forró and piseiro, the Pernambuco artist will star in advertising campaigns, participate in exclusive activations, and produce special content for the brand's social media. The partnership not only marks the beginning of a new phase in the musician's career but also reinforces the company's commitment to genuinely connect with the young audience passionate about music, culture, and sports.
"We were looking for a personality that represents bet.bet's DNA: young, authentic, popular, and with a great ability to engage. And Léo combines all of that. He has a genuine connection with fans, as well as an inspiring journey that is fully aligned with our values. We are confident that this partnership will make us even stronger and will provide unforgettable experiences for all our customers," says Junior Guerra, the institution's marketing director.
Born in Petrolina (PE), Léo Foguete is 21 years old and already stands out among the major names of the new generation of forró. In November 2024, his career took off: he went from anonymity to reaching the top of the charts with the hit "Última Noite" – a collaboration with singer Nattan. With the EP "Thank You God," which topped Spotify Brazil, Léo solidified his popularity in the music scene. Former bricklayer's assistant, he became a symbol of overcoming, talent, and charisma. Currently, he is an exclusive artist with Vybbe, one of the largest production companies in the country, and has already collaborated with names such as Ana Castela, Zé Vaqueiro, Manu Bahtidão, and Luan Pereira.
"Today I join bet.bet, a brand that, like me, lives on emotion, connection, and attitude. This partnership arrived at the perfect moment, precisely when we are accelerating my projects and bringing my music to more people. With this support, I will be able to boost my work even more – on stage, on social media, and in everything that comes next. Together, we will double the fans' excitement, mixing music, entertainment, and that unique vibe that only bet.bet has. I thank you for the trust and you can expect a lot of good things coming up!", celebrates the singer.
