Email marketing continues to be an effective tool for engaging customers and increasing sales in e-commerce. Thinking about it, theEmailjust launcheda new feature of dynamic templates integrated with ShopifyThis innovation allows retailers to automatically personalize their emails based on updated store data, optimizing communication and increasing conversions.
What are dynamic templates?
Unlike static templates, dynamic templates automatically adjust to each submission, providing personalized information for each client. The new integration allows a single model to display recommended products, order updates, and exclusive promotions based on user behavior and Shopify information.
Benefits of integration with Shopify
The new integration between Mailbiz and Shopify brings strategic advantages for merchants who want to optimize their email marketing campaigns
1. Real-time customization
Dynamic templates pull information directly from the Shopify store, ensuring that the email content is always up to date. This includes stock, prices, product descriptions, and images.
2. Greater relevance and engagement
With personalized emails based on purchase history and user behavior, the engagement rate tends to increase, reducing unsubscribe rates and improving conversion.
3. Efficient automation
The combination of dynamic templates with Mailbiz's automated flows allows merchants to send emails at the right moment, focusing on repurchase strategies, abandoned cart recovery, and exclusive offers.
4. Time savings and increased productivity
With dynamic templates, it is not necessary to create multiple versions of the same email. Customization happens automatically, reducing the time spent on campaign setup.
How to start using dynamic templates?
If you already use Mailbiz and have a store on Shopify, the setup is simple:
- Access the Mailbiz platformand connect your Shopify store.
- Choose a dynamic templateand customize the visual elements.
- Define the customization rulesbased on behavior, purchase history, and customer preferences.
- Activate your automated flowsto send dynamic emails at the right moment.
With the dynamic templates integrated into Shopify, Mailbiz assists how merchants communicate with their customers. This new feature allows advanced customization, greater campaign efficiency, and better sales results.
