Given its permanently innovative nature, e-commerce undergoes frequent transformations and is therefore subject to a series of challenges in completing payments. From unexpected processor failures to the use of incorrect information by the customer or fraud indications, these obstacles directly impact retailers' revenues and the customer's experience in their shopping journey.
In this sense, intelligent routing technologies are coming to help predict the best payment options. Oneresearch conducted by Cornell Universityindicates that the implementation of this system resulted in a 4% to 6% increase in transaction success rates.In line with this scenario, Yuno, the global payments orchestrator, developed the tool ofSmart Routing, which was designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs, and eliminating the need for manual adjustments.
While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno's solution adopts a dynamic, data-driven approach. The system analyzes the historical performance of suppliers, regional preferences, and real-time conditions, ensuring that each transaction follows the most efficient route. This results in faster, uninterrupted processing, increasing the reliability and financial performance of companies.
Smart Routing stands out for its ability to adapt and continuously optimize payments. Among its main benefits, it is possible to highlight the enabling of tsmart decision-making groupsSince each transaction feeds the algorithm with details such as location, payment type, and supplier costs, allowing the system to choose the most efficient route to maximize approval rates and minimize fees.
The tool ensures that there is acontinuous optimizationin the system, which automatically adapts to market conditions, supplier reliability, transaction standards, and approval rates, thereby automatically improving routing decisions and payment flow. Additionally, companies can test different routing strategies in real time, adjusting the transaction flow to maximize efficiency.
"With the use of Smart Routing, companies can expect immediate results in increased customer retention, as it results in fewer payment failures and reduces the number of abandoned purchases, improving customer satisfaction and loyalty. The retailer can also benefit from internal operational advantages by reducing processing fees by routing transactions to more profitable providers, as well as making international transaction management easier and optimizing workload, allowing internal teams to focus on business growth instead of solving operational issues," highlights Walter Campos, General Manager of Yuno.
THESmart RoutingIt is not just a common routing solution, as it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic allows for the prediction of the best routes to maximize approval rates, enabling companies to rely on Yuno to enhance their overall payment efficiency without the need for manual adjustments.
