In light of its permanently innovative character, e-commerce undergoes frequent transformations and, therefore, is subject to a series of challenges in completing the payments. From unexpected processor failures to the use of incorrect information by the client or indications of fraud, these impasses directly impact the revenues of retailers and the customer experience in their shopping journey.
In this sense, smart routing technologies arrive to contribute to how to predict the best payment options. Oneresearch conducted by Cornell Universityindicates that the implementation of this system resulted in an increase of 4% to 6% in transaction success rates.In line with this scenario, a Yuno,global payment orchestrator developed the tool forSmart Routing, that was designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs and eliminating the need for manual adjustments.
While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno's solution adopts a dynamic and data-driven approach. The system analyzes the historical performance of suppliers, regional preferences and real-time conditions, ensuring that each transaction follows the most efficient route. This results in faster and uninterrupted processing, increasing the reliability and financial performance of companies
Smart Routing stands out for its ability to adapt and continuously optimize payments. Among its main benefits, it is possible to highlight the feasibility of tsmart decision-making groups, since each transaction feeds the algorithm with details such as location, payment type and supplier costs, what allows the system to choose the most efficient route to maximize approval rates and minimize commissions
The tool ensures that there is acontinuous optimizationin the system, that automatically adapts to market conditions, the reliability of suppliers, transaction patterns and approval rates, what automatically improves routing decisions and payment fluidity. Furthermore, companies can test different routing strategies in real time, adjusting the transaction flow to maximize efficiency
"With the use of Smart Routing", companies can expect immediate results in increasing customer retention, it results in fewer payment failures and reduces the number of abandoned purchases, improving consumer satisfaction and loyalty. The retailer can also benefit from internal operational advantages by reducing processing fees when directing transactions to the most profitable suppliers, in addition to making it easier to manage international transactions and optimizing the workload, "allowing internal teams to focus on business growth instead of solving operational problems" highlights Walter Campos, General manager of Yuno
THESmart Routingit is not just a common routing solution, as it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic allows for the prediction of the best routes to maximize approval rates, allowing companies to trust Yuno to enhance their overall payment efficiency without the need for manual adjustments
