As companies face increasing cyber threats and stringent compliance requirements, becomes increasingly essential, for the market, the support of IT service providers (MSPs) that are capable of ensuring the managed security of their data and operations. This is the bet of the vast majority of leaders of this type of company around the world, according to the studyThe MSP Horizons Report 2025. The report shows that 90% of the executives who participated in the survey expect an increase in the revenue of their cybersecurity services in the next three years. This scenario means an increase of ten percentage points compared to the 80% recorded last year. The work was developed by N-able (NYSE:NABL), leading provider of cloud-based software solutions for managed service providers
The expectation of increased earnings from cybersecurity services is shared by Brazilian companies such as ADDEE, largest national reference in providing management solutions, monitoring, data protection and security for IT service providers. According to the CEO and founder of the company, Rodrigo Gazola, this year ADDEE will direct strategic efforts to further enhance its performance in security, in partnership with N-able itself, of whom she is the exclusive representative in Brazil.
"Solutions like EDR", LOL, Backup and DNS Filtering will be the focus of communication and campaigns, accompanied by an enhancement in technical support and training for service providers, said
Backup SaaS advances and requires adaptation
One of the most highlighted areas of growth by the interviewees in theMSP Horizons Reportit was called Backup SaaS, regarding, for example, to applications like Microsoft 365, Google Workspace or Salesforce. Among the interviewed executives, 53% said they will adopt this practice in the future
Based on the answers, those responsible for the research assess that the future of backup and disaster recovery is being shaped by a significant movement in this industry. They claim that RMM (Remote Monitoring and Management) providers are acquiring or building backup technologies, just as corporate suppliers are acquiring players focused on small and medium enterprises (SMEs) and vice versa. In this scenario, the perception is that backup also offers MSPs the opportunity to expand their total addressable markets due to its strong potential for resale movement
Gazola explains that, in Brazil, the RMM was the catalyst for the operational change of managed IT service providers, allowing the monitoring and remote management of environments, what transformed the provision of IT services
These solutions remain strategic for ADDEE, because they represent the foundation for MSPs to deliver added value to clients. Fifteen years ago, these solutions were scarce or expensive, within the national market and we were able to bring a transformation in the way companies viewed their operations and services. "We still continue to do this work today", affirms
For the realization of theMSP Horizons Report, more than 450 MSPs from all continents were asked to provide feedback through an online questionnaire distributed by N-Able itself and by Canalys, through its website Candefero. The contacts were made between October and November 2024, and Canalys also interviewed 16 companies in the sector during the process, what provided qualitative feedback on the main topics and trends in the IT market
