As companies face increasing cyber threats and strict compliance requirements, it becomes increasingly essential for the market to have the support of IT service providers (MSPs) capable of ensuring managed security of their data and operations. This is the bet of the vast majority of leaders of this type of company around the world, according to the study.The MSP Horizons Report 2025The report shows that 90% of executives who participated in the survey foresee an increase in revenue from their cybersecurity services in the next three years. This scenario represents a ten percentage point increase compared to the 80% recorded last year. The work was developed by N-able (NYSE:NABL), a leading provider of cloud-based software solutions for managed service providers.
The expectation of increased gains from cybersecurity services is shared by Brazilian companies like ADDEE, the leading national reference in providing management, monitoring, data protection, and security solutions for IT service providers. According to the company's CEO and founder, Rodrigo Gazola, this year ADDEE will focus strategic efforts on further enhancing its security operations, in partnership with N-able, of which it is the exclusive representative in Brazil.
"Solutions such as EDR, MDR, Backup, and DNS Filtering will be the focus of communication and campaigns, accompanied by a reinforcement in technical support and provider training," he said.
Backup SaaS advances and requires adaptation
One of the most highlighted areas of growth by the interviewees in theMSP Horizons ReportIt was called SaaS Backup, referring, for example, to applications like Microsoft 365, Google Workspace, or Salesforce. Among the interviewed executives, 53% said they will add this practice in the future.
Based on the responses, those responsible for the research believe that the future of backup and disaster recovery is being shaped by a major movement in this industry. They claim that RMM (Remote Monitoring and Management) providers are acquiring or building backup technologies, just as corporate providers are acquiring players focused on small and medium-sized businesses (SMBs) and vice versa. In this scenario, the perception is that the backup also offers MSPs the opportunity to increase their total addressable markets due to its strong potential for resale.
Gazola explains that, in Brazil, RMM was the catalyst for the operational change of managed IT service providers, enabling remote monitoring and management of environments, which transformed IT service delivery.
"These solutions continue to be strategic for ADDEE because they represent the foundation for MSPs to deliver added value to clients. Fifteen years ago, these solutions were scarce or expensive within the national market, and we were able to bring a transformation in the way companies viewed their operations and services. We still continue to do this work today," he states.
For the realization of theMSP Horizons ReportMore than 450 MSPs from all continents were asked to provide feedback through an online questionnaire distributed by N-Able itself and by Canalys via their Candefero website. The contacts were made between October and November 2024, with Canalys interviewing 16 companies in the sector during the process, which provided qualitative feedback on the main topics and trends in the IT market.
