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Automation generates a 5% higher average ticket and boosts SME sales

E-Commerce Update
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Automation generates a 5% higher average ticket and boosts SME sales

Brazilian e-commerce experienced a hot first quarter in 2025. Among small and medium-sized businesses, revenue exceeded R$1 billion (according to Nuvemshop data), with a growth of over 30% compared to the same period in 2024, reflecting the digital maturity of online retail and the growing role of technology in the shopping experience.

Among the main drivers of this growth is themarketing automation, which not only boosted the number of orders but also raised theaverage ticketthe shopping. According to data fromedrone, a platform specialized in marketing for e-commerce, the average value of orders placed through automated flows reachedR$ 362.11, 4.90% abovethe overall average of the sector during the period, which wasR$ 345.19.

"Stores that adopt automation can offer more personalized experiences, resulting in higher tickets and greater customer loyalty. Data-driven automation is shaping the future of e-commerce and opening new possibilities for companies that want to grow in an intelligent and scalable way," says Rafael Bueno, sales director of edrone Brazil.

In the first quarter of 2025, the segment ofFashionIt was the most impacted by automations, with over 170,000 orders and revenue generated by automations of more than R$50 million.

The most profitable automation resources were

  • Message after viewing productsR$ 16.7 million
  • Message after abandoning cartsR$ 10.9 million
  • Post-sale messageR$ 5.1 million
  • Personalized product recommendationsR$ 3.3 million

Automations convert more than newsletters

Automations also demonstrated superior performance compared to traditional newsletter campaigns. The automated flows presented a25 times higher conversion per email sent, withopening rate of 18.89%andconversion of 0.79%while the newsletters recorded14.11% opening rateand0.03% conversion.

In practice, this means that each1 million emails sent, the automations resulted in7,898 orders, only against317the newsletters. The integration between automations and newsletters also proved to be valuable: the e-commerceRamon's BankWith support from Agência Sanders, implemented an Auto Newsletter that automatically sends the best-selling products of the month, resulting in 135 orders and contributing to a 23% increase in the store's quarterly revenue — all with a single setup and continuous operation.

"With automation, we are able to create a routine that keeps the customer always informed about the latest news — every month they receive the best-selling products and the favorites of the period firsthand. This strengthens the relationship and also generates more interest in purchases, all in a practical and personalized way," says Marisa Walsick, CRM specialist at Sanders.

"There's Bling!": platform highlights new positioning and reinforces management solutions for SMEs in campaign

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"There's Bling!": platform highlights new positioning and reinforces management solutions for SMEs in campaign

In order to strengthen its position as a comprehensive management platform for micro and small entrepreneurs, Bling, owned by LWSA, has just launched the campaign "It's in Bling!".  Check out the campaign video here.

In addition to repositioning ourselves, with this campaign we highlight the main pillars of Bling as an ERP, integration hub, and intelligence-based solutions to boost sales and reduce concerns about managing small and medium-sized enterprises, or in other words, we want to show that what the entrepreneur needs "Is in Bling," emphasizes Marcelo Navarini, Bling's director.

Divided into two phases, the campaign features two 30-second films. The first video presents the new brand positioning – "Smart management to sell more and worry less, with Bling" – and sets the tone for what will be explored next.

The second phase highlights specific functionalities offered by the platform, such as financial management, including a digital corporate account and credit offerings like loans and receivables anticipation, and logistics management, which position Bling as an even more relevant business partner.   

Furthermore, integrations with various market solutions are highlighted, going beyond sales (platforms, marketplaces, and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions ("WMS"), and various AI solutions that enable greater automation in many daily processes.

Furthermore, the campaign highlights one of the main innovations of the year: Meu Negócio, an intelligent dashboard that allows you to view the company's performance on the platform or directly through WhatsApp. "The dashboard is an important tool because through the data, the entrepreneur can make strategic decisions for their business," says Navarini.

The campaign's storytelling is even more powerful with the participation of entrepreneur and Bling client Letícia Vaz, founder of LV Store, a women's fashion store, highlighting how the platform assists her in managing her business.

The piece airs between May and October on digital media, such as social media, search platforms, Spotify, and TikTok, as well as on open TV, radio, OOH (Out of Home), and events, mainly in strategic regions like Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia, and Ceará.

The communication strategy will be enhanced through the company's network of partners.

Learn how the board of directors of a company is organized

Isabella Rücker Curi
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Learn how the board of directors of a company is organized

The existence of a board of directors is essential for maintaining a company's corporate governance. He defines strategic guidelines, supervises the executive board’s actions, and ensures that decisions are aligned with shareholders' interests and the sustainability of the business.

According to theBrazilian Institute of Corporate Governance (IBGC)The council is the "collegiate body responsible for the decision-making process of an organization regarding its strategic direction. In addition to monitoring the management, it acts as the guardian of the principles, values, social purpose, and governance system of the organization, being its main component." However, how is the board of directors of an organization organized? This is what I will explain in this article

To begin with, it is important to know that the constitution depends on the size, sector, and corporate structure of each institution. However, there are good practices and basic principles that apply to almost all cases, contributing to transparency, integrity, and risk reduction in management.

Regarding the number of members, the councils generally have a minimum of three and a maximum of eleven members. In large companies, it is normal for them to be composed of multiple members. In medium-sized organizations – such as growing family businesses,startupsin the process ofscale-upand companies with investment funds – tend to be leaner, usually with up to seven members.

Typical terms last from one to three years, with the possibility of re-election of members, and clear rules should be in place for renewal or replacement. These must be provided for in the company's bylaws or internal regulations, including periodic performance evaluations of the board members, a succession planning plan, approval of the election by shareholders through a general meeting, and assurance of partial turnover, which prevents disruptions and preserves institutional knowledge.

For there to be diversity within the council, it is important that members have different skills, experiences, and backgrounds. Furthermore, the presence of independent advisors, without direct ties to management, is usually quite beneficial. This is because they tend to bring a more impartial and conflict-of-interest-free perspective, enriching strategic debate and contributing to decisions being made in a more balanced manner.

The council must have a president responsible for leading the meetings and ensuring their effectiveness. To avoid conflicts of interest, the president should not be the same as the CEO.Chief Executive Officer). Within the organization's structure, depending on the company's size, support committees may exist, such as an audit committee, ESG committeeEnvironmental, Social and Governance), of finance, strategy, and people or compensation.

Board meetings should be held regularly, possibly monthly, bimonthly, or quarterly. It is ideal that they have a defined agenda, prior material, recorded minutes, and are well organized. They should have as their main functions to define the strategies and general guidelines of the business; approve long-term plans, budgets, and relevant investments; supervise the executive management, especially the performance of the CEO; ensure corporate governance and risk management; and represent the interests of the shareholders.

In short, the organization of the board of directors is a fundamental pillar for good governance of any company. Well-defined structures, qualified advisors, and transparent practices directly contribute to more strategic decisions, greater market credibility, and long-term sustainability. By adopting good practices in the composition and functioning of the board, the organization strengthens its ability to face challenges, innovate responsibly, and create value for its stakeholders.stakeholders.

Aramis invests 8 times more in Data and AI in retail becoming a reference in "Fashiontech"

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Aramis invests 8 times more in Data and AI in retail becoming a reference in "Fashiontech"

Aramis Inc., a house of brands focused on men's lifestyle, significantly increased its investments in technology and data intelligence, with an eightfold increase in funding in the sector compared to the last three years and a fivefold expansion of the technology team.

This action was fundamental for growth and adaptation in the dynamic fashion retail market, a topic that has gained prominence in specialized media and highlights the company's position asreference in "Fashiontech".

The digital transformation movement of Aramis Inc. gained momentum starting in 2021, driven by the need to innovate in response to rapid changes in consumer behavior and retail dynamics. The company, which became a house of brands in 2022, integrating the traditional brandAramis(with nearly 30 years in the market) and the digital-native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting distinct legacies under a unified, data-driven vision.

“Retail is, by nature, mutable. Our journey at Aramis Inc. has taught us that adaptability is not just a differentiator, but a fundamental principle for longevity. We understand that sustainable growth would be directly linked to our ability to innovate and place technology at the center of our strategy", says Richard Stad, CEO of Aramis Inc."

The company's technological journey included important milestones, highlighting the years of:

  • 2021:Start of the use of artificial intelligence to optimize inventory management.
  • 2022:Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture.
  • CurrentlyThe data lake integrates information from over one million customers, coming from owned stores, franchises, and digital channels, enabling the development of advanced artificial intelligence models.

This data infrastructure allowed Aramis Inc. to becomemore agile and accurate in decision making, improving the ability to respond to market demands and customer needs.

Richard Stad adds: "Adopting a data-driven culture is no longer an option but has become a strategic necessity. This has given us the foundation to, for example, in 2024, further refine our data analysis and drive a transformational agenda."

The overall impact of the House of Brands in the national fashiontech context includes innovations such as intelligent tools for personalized product recommendations, platform integrations for marketing and databases to attract customers, and even proprietary Data Driven internship programs to develop future analysts who can maximize the insights gained from data cross-referencing.

“Technology today is the foundation that supports success and evolution in modern retail. It not only increases operational efficiency but, crucially, allows for a deeper understanding of our customers, enabling the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep up with the fast-paced men's fashion market but alsoleading the transformation, ensuring that we continue to offer the best, concludes Stad.

The continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing its commitment to using technology to shape the future of men's fashion retail and deliver exceptional experiences to customers.

Aramis Inc. It is a house of brands focused on men's lifestyle, bringing together the brands Aramis, with nearly 30 years of tradition and a recent rebranding, and Urban Performance, a digitally native brand launched in 2022 with the Smart Wear concept. With a strong presence in both physical and digital retail, the company continuously invests in technology and innovation to offer personalized experiences and high-quality products to its customers.

E-commerce is expected to generate R$ 9.71 billion in revenue on Mother's Day

E-Commerce Update
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E-commerce is expected to generate R$ 9.71 billion in revenue on Mother's Day

Mother's Day is one of the most important and anticipated dates for e-commerce. In 2025, according to the Brazilian Association of Electronic Commerce (ABComm), sales in the sector are expected to reach R$ 9.713 billion in the period leading up to the commemorative date, 14 days before the second Sunday of May, representing a 14.5% increase compared to the R$ 8.48 billion recorded in the same period in 2024.

It is expected that around 16.7 million orders will be made in e-commerce, with an average ticket of R$ 579. In 2024, 15.97 million orders were recorded, with an average ticket of R$ 531.13, which not only shows an increase in the volume of purchases but also a consumer willing to spend more.

Considering the inflation rate, the projected real growth for the period is 4.9%. Among the most searched categories for the occasion are fashion items, perfumes, small appliances, electronics, flowers, and jewelry.

Dates like Mother's Day demonstrate how e-commerce has solidified as a purchasing channel for gifts. Convenience, shorter delivery times, and the ability to compare prices remain decisive factors for consumers. The outlook is positive and indicates that the sector is likely to maintain its growth trajectory, even in a challenging economic environment, says Mauricio Salvador, president of ABComm.

To enhance results, ABComm recommends merchants to use digital marketing strategies such as social media campaigns, paid advertisements, email marketing, and the use of personalized messages via WhatsApp. The anticipation of campaigns and the strengthening of logistics are also important points to meet the high demand of the commemorative date.

Mother's Day 2025 projects a 15% increase in sales for Giuliana Flores

Giuliana Flores, the largest flower and gift e-commerce in Latin America, projects a 15% growth in the number of orders during the period compared to 2024. Considered the most important date of the first semester for commerce, the occasion reinforces the brand's optimism, which expects an average ticket of R$ 215.

The company bets on diversification to cater to the most varied styles of mothers and consumer profiles. In addition to flowers, which should lead sales with 70% of the preference, the brand's portfolio includes chocolates, plush toys, books, and other options that can be combined into personalized kits. Combo gift sets represent 20% of sales expectations, while traditional breakfast baskets are expected to reach 10%, highlighting the variety and emotional appeal of the choices.

Flowers gain prominence due to their emotional symbolism and practicality when purchasing, especially when combined with the convenience of e-commerce. Gifting flowers thus becomes a simple, accessible, and emotionally meaningful way to honor mothers, which explains the high sales figures for the occasion.

Significant growth during holidays

Celebratory dates, such as Mother's Day, have been pillars of Giuliana Flores's strategy. By 2025, the company has set a goal to reach 800,000 deliveries, leveraging these occasions to boost its results. The positive performance goes beyond the numbers, reflecting the commitment to a diversified portfolio of over 10,000 items, excellent service, and fast deliveries. Present throughout Brazil, the e-commerce makes deliveries that, in some regions, can occur within three hours.

Mother's Day is, without a doubt, one of the most special dates for us, not only because of the sales volume but also because of the emotional significance it carries. We have the mission to deliver emotions, and few occasions symbolize this as well. It is an opportunity to strengthen bonds and to show, through flowers and gifts, all the affection and love that mothers represent," emphasizes Clóvis Souza, founder and CEO of Giuliana Flores.

4 tips to stand out from the competition in entrepreneurship

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4 tips to stand out from the competition in entrepreneurship

In a universe where thousands of new businesses emerge every day, finding your differentiator has become a matter of survival in entrepreneurship. More than competing on price, modern entrepreneurs need to create real connections with their audience and offer unique experiences. But how to stand out from the competition effectively?

According to data from the latest edition of the Global Entrepreneurship Monitor (GEM 2024), the Brazilian scenario showed significant growth. Currently, about 47 million Brazilians are engaged in entrepreneurial activities, formal or informal. In 2024, the entrepreneurship rate reached 33.4%, the highest level recorded in the past four years, reflecting the strengthening of the entrepreneurial culture in the country.

For Raphael Lassance, partner and mentor of Sales Clube, the largest sales community in Brazil, the first step is to deeply understand your target audience. "Knowing the client goes beyond demographic data. It is necessary to understand their desires, pains, and consumption habits," he/she states.

Another key point is the positioning. Brands that know how to communicate their value proposition with clarity and authenticity tend to build stronger bonds with consumers. A well-crafted branding, combined with a consistent digital presence, is one of the main tools to stand out.

Furthermore, investing in constant innovation, whether in the product, customer service, or business model, also proves to be an effective strategy. Below, Lassance lists some practical tips to stand out from the competition:

  • Invest in the customer experience: service, after-sales, and support are powerful differentiators;
  • Create a strong purpose and communicate it authentically;
  • Use technology to your advantage: automation, personalization, and data analysis are accessible and effective tools.
  • Bet on market niches: often, focusing on a specific segment can be more advantageous than trying to please everyone.

Entrepreneurship is a constant challenge, but also an opportunity to build something unique. In a market saturated with options, those who deliver real value and have their own identity conquer the space that truly matters: the consumer's preference.

41.8% of Brazilians started buying from wholesalers to bypass the rising prices.

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41.8% of Brazilians started buying from wholesalers to bypass the rising prices.

Inflation has caused significant changes in the consumption habits of the Brazilian population. A survey conducted by Brazil Panels Consulting, in partnership with Behavior Insights, reveals that 41.8% of consumers have started buying food from wholesalers to save money. The study, which surveyed 1,056 Brazilians from all regions of the country between March 11 and 23, 2025, highlights the impact of rising prices on household budgets and the strategies adopted to navigate this scenario.

According to the survey, 95.1% of respondents state that the cost of living has increased in the last 12 months. Only 3% consider that prices remained stable and 1.9% perceive a reduction. The perception of acceleration in price increases is also alarming: 97.2% feel that food prices have risen rapidly, making inflation a daily concern.

Food was the sector most affected by the price increase, according to 94.7% of respondents. In this scenario, in addition to going to wholesalers, other behavioral changes were identified: 17.4% started shopping at neighborhood markets to reduce the quantity of products purchased, 5.2% chose fairs in search of better prices, and 33.4% maintained their usual shopping location.

With the rise in prices, there is a drastic change in the consumption habits of the Brazilian population. Inflation not only impacts the budget but also forces a restructuring of consumption priorities. It may seem like just a number, but think about it: if almost 9 out of 10 people feel the weight of inflation precisely on their plate, what does that say about the future of food security in the country? Perhaps it's time to pay closer attention not only to what is on the table but also to what is missing from it, highlights Claudio Vasques, CEO of Brazil Panels.

In addition to seeking cheaper establishments, Brazilians also reduced the number of items in their shopping carts. The survey revealed that more than half of the population (50.5%) stopped buying olive oil, while 46.1% cut back on beef. Even basic and traditional everyday products, such as coffee (34.6%), eggs (20%), fruits and vegetables (12.7%), milk (9%), and rice (7.1%), were included in the list of cuts.

"We are not talking about luxury. We are talking about basic foods, routine, culture, pleasure. Inflation has taken more than just purchasing power: it has removed items from the shopping cart that were previously considered essential. It may seem 'normal' to cut out superfluous items. But when eggs, beans, fruits, and rice are on the list of what is being abandoned, that becomes concerning," warns Vasques.

Future impact

The study also investigated expectations for the next 12 months, and the results point to a scenario of ongoing concern: 65.9% of Brazilians believe that the cost of living will continue to rise, while 23% expect prices to increase more moderately. Only 8% believe that the values will remain stable, and 3.1% see a possible reduction.

Faced with this reality, Brazilians have clear opinions about the measures the government should take to curb the rise in prices. The reduction of taxes on basic goods was identified as the main solution by 61.6% of respondents. Price control of essential items, such as food and energy, was mentioned by 55.6%, while 35.6% believe that the minimum wage increase could help restore purchasing power. Another 25.4% request increased oversight against price abuses, 20.7% mention the need to reduce interest rates, and 17.7% highlight the impact of fuel costs on inflation.

"What is most frightening is not what has already risen, but what is still to come. Nine out of ten Brazilians see the future with further price increases. The consequence is not limited to tomorrow – it is already impacting the present. The inflation expectation accelerates caution and reduces consumption," reinforces Vasques. "The population and businesses are under strong pressure, not only from prices but also from the effects of high interest rates. Without measures to ensure balance, the impact will become increasingly profound, affecting not only consumption but also quality of life," he concludes.

Temu is traffic. The Brazilian market needs revenue

Rodrigo Garcia
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Temu is traffic. The Brazilian market needs revenue

In recent months, Brazil has witnessed the meteoric rise of a new star in the marketplace universe: Temu. Reports indicate that the company is already among the platforms with the highest traffic in the country — according to Conversion, it has reached third place. But is it better to ask: based on what? Visits.

Traffic is an excellent thermometer of curiosity and appetite for low prices. But it is not, by itself, a synonym for result. To understand the true impact of Temu on the Brazilian market, it is necessary to go beyond access and observe what truly drives the sector: revenue, margin, EBITDA.

In 2024, the business model based on direct imports suffered a severe blow. The implementation of the so-called "little blouse tax"—a 20% rate on international purchases of up to US$50, plus ICMS—reduced the volume of these imports by 40% in the first month of enforcement. Federal Revenue data shows that in January 2025, the number of international remittances decreased by 27% compared to the same month of the previous year. The financial value transacted also decreased by 6%.

In other words: even with massive campaigns and strong price appeals, platforms dependent on international remittances have been losing momentum. Instead of creating a national operation, Temu insists on growing based on a cross-border model that is already showing signs of exhaustion.

Unlike other platforms—such as Shopee, which claims that 9 out of 10 sales in the country are already made by local sellers—Temu remains anchored in a fragile tax strategy, subject to regulatory changes and with limited ability to foster the national ecosystem. There is no physical infrastructure in the country, nor commitment to local logistics or promotion of Brazilian businesses.

The discussion, therefore, goes beyond Temu itself. The debate is about which e-commerce model Brazil needs to value. A sustainable model — with a national seller, job creation, and tax payments — or a fast-turnover model, tight margins, and dependence on regulatory loopholes.

It is understandable that the consumer seeks the lowest price. But it is the role of the sector, the authorities, and society as a whole to understand that price is not everything. Traffic generates visibility. Revenue generates retention.

And without permanence, no platform truly consolidates.

Dock, Muevy, and Mastercard launch solution to facilitate international financial transactions

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Dock, Muevy, and Mastercard launch solution to facilitate international financial transactions

A Dock, a technology company for payments and banking in Latin America, Muevy, a company that accelerates the opening of borderless instant payments through Open Finance, and Mastercard, a leader in payment solutions in Brazil, announced a partnership to bring to the Brazilian market a technology that allows financial institutions to perform international transfers quickly to over 190 countries, through Mastercard Move.

The solution, enabled by Dock and Muevy, allows clients to withdraw funds from accounts at any bank via Open Finance and send international remittances quickly and securely through Mastercard Move. The goal is to offer consumers and businesses the same convenience and security as a domestic transfer.

"With this partnership, we are bringing a complete solution to the market. We operationalize regulatory licenses, technology, and fraud prevention, allowing other players to access the solution and ensuring they can focus exclusively on what is most important: delivering the best experience for their customers," says Henrique Casagrande, Chief Operations Officer of Dock.

Mastercard Move offers banks, non-bank financial institutions, direct payers, and their clients a fast and secure money transfer solution, both domestically and internationally. The solutions portfolio covers more than 180 countries and over 150 currencies, with access to more than 95% of the world's banked population.

"It is a privilege to establish this partnership that led to the first use case of Mastercard Move in Brazil – integrating Mastercard Send and our Crossborder services. This solution will enable Brazilian companies to expand their operations, access new markets, and optimize their financial management in a secure, reliable, and flexible way through the ability to send and receive funds in multiple currencies," says Leandro Mattos, Vice President of Transfer Solutions at Mastercard Brazil.

"To send money anywhere in the world, simply provide the beneficiary's name and the destination card number. You send the amount in reais, which is automatically converted and delivered in the currency of the destination country. The service operates 24 hours a day, every day of the week. It is a simple, fast, and secure solution," says José de Carvalho Junior, CEO of Muevy.

Corebiz debuts on TikTok Shop to boost brand sales in Brazil

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Corebiz debuts on TikTok Shop to boost brand sales in Brazil

Corebiz, a reference in e-commerce services in Latin America, is already looking at the potential of TikTok Shop, the platform's new marketplace that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel by using personalized strategies to boost conversions.

TikTok Shop allows companies to register products directly on the platform, integrating entertainment and shopping through short videos, live broadcasts, and affiliate marketing. The tool, which moved $32.6 billion globally in 2024, represents a great opportunity for Brazilian brands seeking to connect with consumers in an innovative way.

Corebiz and TikTok Shop

With the increasing adoption of social commerce, Corebiz positions itself as a strategic partner for companies looking to enter TikTok Shop in a structured way. The company offers full support in campaign creation, store integration, and development of digital marketing actions focused on conversion.

"TikTok Shop will transform e-commerce by combining engagement and shopping experience. The integration with influencers and affiliate marketing significantly enhances conversion potential. We are ready to guide brands on this journey and maximize their results within the platform," says Felipe Macedo, co-CEO and Founder of Corebiz.

Trends and transformations

In the United States, 45% of consumers who use TikTok Shop purchase clothing items, while 44% buy beauty and personal care products. During Black Friday 2023, the platform generated approximately US$ 100 million in sales in a single day, tripling the results of the previous year.

In Brazil, where more than 50% of the population uses TikTok, expectations are high. Small and medium entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months.

How does TikTok Shop work?

The tool provides an integrated shopping experience, with various features to boost sales:

1. Integrated store:products can be found in the shopping tab, in videos, live broadcasts, and on the brand's profile;

2. Live shopping:sellers conduct live broadcasts to showcase products, answer questions, and encourage real-time purchases;

3. Partnerships with influencers:creators can promote products and earn commissions on sales through the affiliate program;

4. Simplified management:The platform offers tools for inventory management, orders, and marketing campaigns;

5. Integration with e-commerce platforms:Support for Shopify and other solutions via API, enabling efficient omnichannel operation.

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