Aramis invests 8 times more in Data and AI in retail, becoming a benchmark in "Fashiontech"

Aramis Inc., a house of brands focused on men's lifestyle, has significantly intensified its investments in technology and data intelligence, with an eightfold increase in funding for the sector compared to the last three years and a fivefold expansion of the technology team.

This initiative has been crucial for growth and adaptation in the dynamic fashion retail market, a topic that has gained prominence in specialized media and highlights the company's position as a benchmark in "Fashiontech".

Aramis Inc.'s digital transformation movement gained momentum starting in 2021, driven by the need to innovate in the face of rapid changes in consumer behavior and retail dynamics. The company, which became a house of brands in 2022 by integrating the traditional brand Aramis (with almost 30 years in the market) and the digital-native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting distinct legacies under a unified, data-driven vision.

“Retail is, by nature, mutable. Our journey at Aramis Inc. has taught us that adaptability is not just a differentiator but a basic principle for longevity. We understood that sustainable growth would be directly linked to our ability to innovate and place technology at the center of our strategy", says Richard Stad, CEO of Aramis Inc.

The company's technological journey included important milestones, particularly in the years of:

• 2021: Beginning of the use of artificial intelligence to optimize inventory management.
• 2022: Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture.
• Currently: The data lake integrates information from over one million customers, from owned stores, franchises, and digital channels, enabling the development of advanced artificial intelligence models.

This data infrastructure has allowed Aramis Inc. to become more agile and precise in decision-making, improving the ability to respond to market demands and customer needs.

Richard Stad adds: "Adopting a data-driven culture is no longer an option and has become a strategic necessity. This has given us the foundation to, for example, further refine our data analysis in 2024 and drive a transformational agenda."

The result of the entire impact of the House of Brands in the context of national fashiontech includes innovations such as intelligent tools for personalized product recommendations, integrations of marketing platforms and databases for customer acquisition, and even proprietary Data-Driven internship programs to train future analysts who can maximize the cross-referencing of information.

“Technology is now the foundation that supports success and evolution in modern retail. It not only increases operational efficiency but, crucially, enables a deeper understanding of our customers, allowing the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep pace with the accelerated rhythm of the men's fashion market but also to lead the transformation, ensuring that we continue to offer the best", concludes Stad.

The continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing its commitment to using technology to shape the future of men's fashion retail and offer exceptional customer experiences.

Aramis Inc. is a house of brands focused on men's lifestyle, bringing together the Aramis brand, with almost 30 years of tradition and a recent rebranding, and Urban Performance, a digital-native brand launched in 2022 with the Smart Wear concept. With a strong presence in physical and digital retail, the company continuously invests in technology and innovation to offer personalized experiences and high-quality products to its customers.