Aramis Inc., a house of brands focused on men's lifestyle, significantly increased its investments in technology and data intelligence, with an eightfold increase in funding in the sector compared to the last three years and a fivefold expansion of the technology team.
This action was fundamental for growth and adaptation in the dynamic fashion retail market, a topic that has gained prominence in specialized media and highlights the company's position asreference in "Fashiontech".
The digital transformation movement of Aramis Inc. gained momentum starting in 2021, driven by the need to innovate in response to rapid changes in consumer behavior and retail dynamics. The company, which became a house of brands in 2022, integrating the traditional brandAramis(with nearly 30 years in the market) and the digital-native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting distinct legacies under a unified, data-driven vision.
“Retail is, by nature, mutable. Our journey at Aramis Inc. has taught us that adaptability is not just a differentiator, but a fundamental principle for longevity. We understand that sustainable growth would be directly linked to our ability to innovate and place technology at the center of our strategy", says Richard Stad, CEO of Aramis Inc."
The company's technological journey included important milestones, highlighting the years of:
- 2021:Start of the use of artificial intelligence to optimize inventory management.
- 2022:Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture.
- CurrentlyThe data lake integrates information from over one million customers, coming from owned stores, franchises, and digital channels, enabling the development of advanced artificial intelligence models.
This data infrastructure allowed Aramis Inc. to becomemore agile and accurate in decision making, improving the ability to respond to market demands and customer needs.
Richard Stad adds: "Adopting a data-driven culture is no longer an option but has become a strategic necessity. This has given us the foundation to, for example, in 2024, further refine our data analysis and drive a transformational agenda."
The overall impact of the House of Brands in the national fashiontech context includes innovations such as intelligent tools for personalized product recommendations, platform integrations for marketing and databases to attract customers, and even proprietary Data Driven internship programs to develop future analysts who can maximize the insights gained from data cross-referencing.
“Technology today is the foundation that supports success and evolution in modern retail. It not only increases operational efficiency but, crucially, allows for a deeper understanding of our customers, enabling the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep up with the fast-paced men's fashion market but alsoleading the transformation, ensuring that we continue to offer the best, concludes Stad.
The continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing its commitment to using technology to shape the future of men's fashion retail and deliver exceptional experiences to customers.
Aramis Inc. It is a house of brands focused on men's lifestyle, bringing together the brands Aramis, with nearly 30 years of tradition and a recent rebranding, and Urban Performance, a digitally native brand launched in 2022 with the Smart Wear concept. With a strong presence in both physical and digital retail, the company continuously invests in technology and innovation to offer personalized experiences and high-quality products to its customers.
