A Aramis Inc., house of brands focused on male lifestyle, significantly intensified its investments in technology and data intelligence, with an eightfold increase in investment in the sector compared to the last three years and a fivefold expansion of the technology team
This action was fundamental for growth and adaptation in the dynamic fashion retail market, a theme that has been gaining prominence in the specialized media and highlights the company's position asreference in "Fashiontech".
The digital transformation movement of Aramis Inc. gained strength starting from 2021, driven by the need to innovate in the face of rapid changes in consumer behavior and retail dynamics. The company, that became a house of brands in 2022, integrating the traditional brandAramis(with nearly 30 years of market experience) and the native digital Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting different legacies under a unified and data-driven vision
“Retail is, by essence, mutable. Our journey at Aramis Inc. taught us that adaptability is not just a differentiator, but a basic principle for sustainability. We understand that sustainable growth would be directly linked to our ability to innovate and place technology at the center of our strategy“, Richard Stad affirms, CEO of Aramis Inc
The company's technological journey included important milestones, notably for the years of
- 2021:Start of using artificial intelligence to optimize inventory management
- 2022:Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture
- CurrentlyThe data lake integrates information from over a million clients, coming from own stores, franchises and digital channels, allowing the development of advanced artificial intelligence models
This data infrastructure allowed Aramis Inc. if I turned intomore agile and accurate in decision making, improving responsiveness to market demands and customer needs
Richard Stad adds: "Adopting a data-driven culture has ceased to be an option and has become a strategic necessity. This gave us the basis for, for example, in 2024, further refine our data analysis and drive a transformational agenda.”
The result of the overall impact of the House of Brands in the national fashiontech context are innovations such as intelligent tools for personalized product recommendations, integrations of marketing platforms and databases for customer attraction and even proprietary Data Driven internship programs to refine future analysts who can maximize the potential of data cross-referencing
“The technology, today, it is the foundation that supports success and evolution in modern retail. She not only increases operational efficiency, but, crucially, allows a deeper understanding of our clients, enabling the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep up with the fast pace of the men's fashion market, but alsoleading the transformation, ensuring that we continue to offer the best“, I finished Stad
The continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing your commitment to using technology to shape the future of men's fashion retail and deliver exceptional customer experiences
A Aramis Inc. it is a house of brands focused on male lifestyle, that brings together the Aramis brands, with almost 30 years of tradition and a recent rebranding, and Urban Performance, native digital brand launched in 2022 with the Smart Wear concept. With a strong presence in physical and digital retail, the company continuously invests in technology and innovation to offer personalized experiences and high-quality products to its customers
