In order to strengthen its position as a comprehensive management platform for micro and small entrepreneurs, Bling, owned by LWSA, has just launched the campaign "It's in Bling!". Check out the campaign video here.
In addition to repositioning ourselves, with this campaign we highlight the main pillars of Bling as an ERP, integration hub, and intelligence-based solutions to boost sales and reduce concerns about managing small and medium-sized enterprises, or in other words, we want to show that what the entrepreneur needs "Is in Bling," emphasizes Marcelo Navarini, Bling's director.
Divided into two phases, the campaign features two 30-second films. The first video presents the new brand positioning – "Smart management to sell more and worry less, with Bling" – and sets the tone for what will be explored next.
The second phase highlights specific functionalities offered by the platform, such as financial management, including a digital corporate account and credit offerings like loans and receivables anticipation, and logistics management, which position Bling as an even more relevant business partner.
Furthermore, integrations with various market solutions are highlighted, going beyond sales (platforms, marketplaces, and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions ("WMS"), and various AI solutions that enable greater automation in many daily processes.
Furthermore, the campaign highlights one of the main innovations of the year: Meu Negócio, an intelligent dashboard that allows you to view the company's performance on the platform or directly through WhatsApp. "The dashboard is an important tool because through the data, the entrepreneur can make strategic decisions for their business," says Navarini.
The campaign's storytelling is even more powerful with the participation of entrepreneur and Bling client Letícia Vaz, founder of LV Store, a women's fashion store, highlighting how the platform assists her in managing her business.
The piece airs between May and October on digital media, such as social media, search platforms, Spotify, and TikTok, as well as on open TV, radio, OOH (Out of Home), and events, mainly in strategic regions like Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia, and Ceará.
The communication strategy will be enhanced through the company's network of partners.
