Mother's Day is one of the most important and anticipated dates for e-commerce. In 2025, according to the Brazilian Electronic Commerce Association (ABComm), sales in the sector are expected to reach R$ 9,713 billion in the period leading up to the commemorative date ,14 days before the second Sunday of May, representing a growth of 14,5% in relation to R$ 8,48 billion recorded in the same period of 2024.
It is expected that around 16 will be carried out,7 million orders in e-commerce, with an average ticket of R$ 579. In 2024, 15 were recorded,97 million orders, with an average ticket of R$ 531,13, what evidence not only shows an increase in purchase volume, but also a consumer willing to spend more
Considering the inflation rate, the projected real growth for the period is 4,9%. Among the most searched categories for the occasion are fashion items, perfumery, small appliances, electronics, flowers and jewelry
Dates like Mother's Day show how e-commerce has solidified as a purchasing channel for gifts. The practicality, shorter delivery times and the ability to compare prices remain decisive factors for consumers. The outlook is positive and shows that the sector should maintain its growth trajectory, even in a challenging economic scenario, affirms Mauricio Salvador, president of ABComm
To enhance the results, ABComm recommends that merchants use digital marketing strategies, how social media campaigns, paid ads, email marketing and the use of personalized messages via WhatsApp. The anticipation of campaigns and the strengthening of logistics are also important points to meet the high demand of the commemorative date
Mother's Day 2025 projects a 15% increase in sales for Giuliana Flores
To Giuliana Flores, largest flower and gift e-commerce in Latin America, projects a 15% growth in the number of orders during the period compared to 2024. Considered the most important date of the first semester for commerce, the occasion reinforces the brand's optimism, what a typical ticket of R$ 215 expects
The company bets on diversification to cater to the most varied styles of mothers and consumer profiles. Besides flowers, who should lead sales with 70% of the preference, the brand's portfolio includes chocolates, stuffed animals, books and other options that can be combined into personalized kits. The gift combos represent 20% of the sales forecast, while traditional breakfast baskets should reach 10%, reinforcing the variety and the emotional appeal of the choices
Flowers gain prominence due to their emotional symbolism and practicality at the time of purchase, especially when combined with the convenience of e-commerce. Giving flowers becomes, thus, a simple way, accessible and emotionally meaningful to honor mothers, what explains the high sales representation of the date
Significant growth during holidays
Commemorative dates, like Mother's Day, have been pillars of Giuliana Flores's strategy. For 2025, the company set the goal of reaching 800 thousand deliveries, betting on these occasions to boost their results. The positive performance goes beyond the numbers, reflecting the commitment to a diversified portfolio of over 10,000 items, excellent service and fast deliveries. Present throughout Brazil, the e-commerce makes deliveries that, in some regions, they can occur within three hours
Mother's Day is, without a doubt, one of the most special dates for us, not just because of the sales volume, but because of the emotional meaning it carries. We have the mission to deliver emotions, and few occasions symbolize this so well. It's the opportunity to strengthen bonds and to show, through flowers and gifts, all the affection and love that mothers represent,highlights Clóvis Souza, founder and CEO of Giuliana Flores
