Annual files: 2025

6 common mistakes made by SMEs when serving customers via WhatsApp

With over 150 million users in Brazil, WhatsApp is also establishing itself as one of the main communication channels between companies...

Reputation: why this is the word of e-commerces in 2025

E-commerce sales are expected to reach US$ 586 billion in Brazil by 2027, according to data from the Canadian payments fintech Nuvei, a 70% increase...

Increase in the IOF is a setback for the startup ecosystem in Brazil

The startup ecosystem in Brazil faces a persistent paradox: while innovation is promoted as a growth driver, regulatory and fiscal measures create...

Firefly, Adobe's AI that generates images and videos, gets its own app and inaugurates a new phase focused on mobile

In a move that reinforces its goal of leading the future of creativity with artificial intelligence, Adobe announced a new phase of the platform...

Specialist gathers tips for successful selling on TikTok Shop

TikTok Shop, which officially launched in Brazil in May, has been establishing itself as a powerful showcase for digital entrepreneurs. Directly integrated into the social network...

Learn how to fix three common inventory control errors

In general, without inventory organization, the risk of losing sales increases. Efficient control also helps reduce waste and unnecessary costs,...

E-commerce explosion accelerates demand and heats up the forklift market in Brazil

The rapid growth of e-commerce in Brazil has been causing a profound transformation in the logistics chain, especially in distribution centers. According to the data from...

Automatic billing and intelligent orchestration: the efficient future of recurring charges

The automatic Pix will revolutionize the way the market handles recurring charges in Brazil, and payment orchestrators play a key role in this...

Engaging goals: 1 in 3 companies still fail to align objectives with strategy

The research "Trends and Challenges in Performance Management," conducted by Qulture.Rocks — a leading company in the Brazilian market for performance management solutions and part of...

Scalable personalization turns efficiency into a competitive advantage in People Management

There was a time when HR was seen only as a process executor. What we are experiencing today is a necessary turning point: management...
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