In a move that reinforces its goal of leading the future of creativity with artificial intelligence, Adobe announced a new phase of the Firefly platform, which now has its own app for iOS and Android. The launch marks a significant expansion of the company's mobile presence, which has been increasingly investing in accessible, professional, and AI-powered experiences.
Available globally starting this week, the new Firefly app allows the creation and editing of visual content with generative technology directly on your phone. The proposal is clear: to put in the hands of creators, from beginner designers to digital entrepreneurs, the power to transform ideas into images, videos, or vectors with few text commands. The app joins other mobile solutions from the brand, such as Photoshop, Lightroom, and Express.
"This expansion of Firefly represents a milestone not only for Adobe but for the creative market as a whole," says Vitor Gomes, senior product marketing manager at Adobe. "We are delivering mobility, technical precision, and above all, creative freedom."
Layered AI: new partnerships, new models
One of the main highlights of this new phase is the expanded AI ecosystem. In addition to its models, Adobe now integrates technologies developed by partners such as Ideogram, Luma, Pika Labs, and Runway. The idea is to allow users to switch between different generative AI engines for text-to-image, video, and vectors — with complete transparency, ensuring freedom of choice and creative optimization.
Overall, creators have produced more than 25 billion assets with Firefly, demonstrating widespread adoption of the technology. To support this growing demand, the company also introduces new proprietary models:
- Firefly Image Model 4 Ultra: generates images with enhanced realism and better prompt understanding;
- Firefly Video Model: creates 1080p videos from textual descriptions;
- Firefly Vector Model: transforms text into editable vector art;
- And soon, the Firefly Audio Model, focused on AI dubbing and sound effects.
Smart moodboards and video collaboration
Another important advancement is in the Firefly Boards, Adobe's moodboard tool, which now includes video features. The new feature allows teams to create, remix, and share audiovisual content directly in the cloud, with native support for tools like Adobe Express and Photoshop Web. Currently in public beta, the feature promises to transform the way ideas are visually prototyped and refined with real-time collaboration.
Creativity with responsibility
In times of debates about the ethical use of AI, Adobe reinforces its commitment to transparency. All content created with Firefly is accompanied by Content Credentials, a system that ensures the traceability of the material's origin. Furthermore, the company's models are trained with licensed data, protecting the rights of authors and trademarks.
"We believe that AI should drive and not replace human creativity," says Vitor Gomes. That's why we built Firefly with responsibility, transparency, and respect for creators. Adobe positions Firefly as one of the most comprehensive creative AI platforms on the market and clearly states its goal: to democratize professional creation, whether in the hands of an amateur creator or within the workflow of large companies.
