The research “Trends and Challenges in Performance Management”, carried out byQulture.Rocks— leading company in the Brazilian market for performance management solutions and part of the UOL EdTech ecosystem —reveals valuable data aboutthe implementation of goals in the corporate world.
According to the survey,32.2% of organizations still face difficulties in aligning team goals with the company's strategic objectives., which compromises clarity, engagement, and execution effectiveness. Furthermore, the lack of alignment between organizational goals and objectives also hinders the achievement of results outlined in the company's strategic planning.
Among the main recommendations from experts to ensure the proper implementation and management of goals in any company is the idea of "cascading" or "breakdown." This is what explains Rebecca Malzac Pontes, Operations Manager at Qulture.Rocks:
The goal cascading process here at Qulture begins with a strategic planning session with the leadership of all departments to ensure that all aspects of the business are covered in this planning. We define the company's objectives for that year and then cascade them to the teams, ensuring that the entire organization is aligned with the company's goals.
According to the survey,25,1%the companies point outlow engagementteams to monitor the goals and24,8% relatedifficulty in breaking down OKRs into individual and team goalsThese numbers demonstrate the importance of a collective, transparent, and continuous construction process, led by prepared managers who are close to their teams.
For leaders to set goals that truly engage, technological support is essential. Whether with the support of Artificial Intelligence tools or with specific goal management platforms, technology combined with human capital is what stimulates engagement and training to structure goals and OKRs.
Here at Qulture, teams have the autonomy to update in real time, to monitor the objectives of other areas, and to understand, as a whole, how the company is doing. We also use a strategic map tool, so the objectives of the departments end up being aligned with each other. We know which objective of which area is contributing to the company's overall goal.Rebecca Malzac affirms.
A good process of goal implementation and management, in the end, is essential to stimulate other important stages of performance management, such as a culture of continuous feedback, recognition for achieving goals, and the promotion of technical and behavioral development of employees.
For more information about the research and performance management processes, visit the website of theQulture.Rocks.
