THETikTok Shop, which officially premiered in Brazil in May, has been establishing itself as a powerful showcase for digital entrepreneurs. Directly integrated into the short video social network that already has over 110 million Brazilian users, the feature turns entertainment into a sales opportunity. However, experts warn: to harness the platform's potential, more than just posting videos is needed. Planning, marketing, and efficient management are essential to turn views into real conversions.
"Planning the business is essential to avoid losses, delays, or errors that can compromise the customer experience and the profitability of the operation. An integrated management system helps the entrepreneur grow consistently, ensuring that sales, especially on channels like TikTok Shop, are successful," explainsMarcelo Navarini, director of theBlingLWSA's ERP system, focused on micro and small businesses.
ERP systems allow the digital entrepreneur to automate processes such as inventory control, invoice issuance, sales reconciliation, and logistics. TikTok Shop offers direct integration with Bling, making it easier to synchronize between the store and the social platform. Bling is also one of the few TikTok Shop partners in Brazil that facilitates the sending of gifts and samples to affiliates who create content and help boost sales, one of the ways to sell on the platform that differentiates it from traditional marketplaces.
"The combination of well-structured content and operation defines success on TikTok Shop. Creators and entrepreneurs who see the channel as an extension of their digital business will have a better chance of scaling their sales sustainably," he concludes.Marcelo Navarini.
Check out tips to stand out on TikTok Shop
1. Connect your store to TikTok Shop with an ERPIntegration with a management system allows TikTok Shop sales to be processed automatically, with inventory control, invoice generation, and integrated logistics. This prevents operational failures and saves time.
2. Automate product controlImport your registered products, organize by warehouse, and keep prices and stock levels synchronized in real time. An ERP like Bling ensures that there are no discrepancies between what is displayed and what is available.
3. Optimize logistics and shippingWith integrated logistics through ERP, it is possible to automatically generate shipping labels and track shipments, improving the end customer's experience and reducing delivery errors.
4. Use data to sell betterSmart dashboards help analyze which products have the best sales performance, adjusting stock and promotions based on concrete data.
5. Create videos that sellTikTok is a visually oriented platform. Invest in short videos that demonstrate the use of the product, include testimonials, comparisons, or behind-the-scenes footage of the production. Authentic videos with storytelling create more connection and trust.
6. Bet on live streams with purposeThe live commerce feature allows live selling with real-time interactions. Plan an agenda, offer exclusive discounts for the live, and encourage comments and questions to increase engagement.
7. Develop a content strategyPost frequently, use trending songs, take advantage of filter and hashtag trends, and engage with followers in the comments. Consistency and relevance are crucial to gaining visibility on the platform.
8. Think of kits, giveaways, and exclusive offersBet on product combos, create personalized kits, apply coupons, and plan campaigns with progressive discounts, helping to increase the average ticket.
9. Invest in ads within TikTokTo accelerate reach, use the platform's paid ads. With interest and behavior segmentation, it is possible to precisely target the desired audience.
10. Professionalize from the beginningEven small entrepreneurs should think big. Adopting management tools, caring about branding, customer service, and delivery are differentiators that build reputation and loyalty.